Australia's oldest working brewery, in Goulburn, has a rival coming from Sydney's west.
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The Campbelltown craft brewing company Macarthur Grange has no intention of playing such a low-key role as the Old Goulburn Brewery, which has been quietly brewing and serving traditional ales for years on the outskirts of the town.
Macarthur Grange plans to redevelop a warehouse previously used as a Coles distribution centre into a production and tourism site that will ultimately employ 150 people.
On its front lawn, opposite the Big Merino, the brewery will place a huge beer bottle to announce its arrival.
Father Michael O'Halloran, spokesman for Old Goulburn Brewery, said the newcomer did not have the history to rival it.
Colonial architect Francis Greenway designed and built the brewery in the 1830s for pastoralist William Bradley and his wife Emily Elizabeth, daughter of explorer Captain William Hovell.
''Brewing had been done consistently at Goulburn for 180 years,'' Father O'Halloran said.
''We do what is necessary for our own purposes here to illustrate the processes, and to slake the thirst of visitors. We don't have other outlets to challenge the big brewers in their mass production.''
People from all over the world call in for a beer. Any profit goes to the St Vincent de Paul Society, in line with the privately owned brewery's tradition of helping people with schizophrenia.
Father O'Halloran said Macarthur Grange would add to the interest of brewing as an age-old craft.
''They will be wanting, I suppose, people to inspect their works. It will be an interesting thing to compare the latest technology to past production, when any self-respecting place in Australia had its own brewery.
''Wherever you went, the beer was different because the water in the place was different. It wasn't a case of mass production.''
Goulburn now has a secure water supply, which attracted Macarthur Grange Brewery, a venture started in 2012 by brothers Marek, Anton, Andre and Stefan Szpitalak.
Chief executive Anton Szpitalak has already toured the old brewery, a few kilometres away, which he described as cool.
''They have great beer heritage there, hopefully we can add to the story,'' he said.
Mr Szpitalak said expanding in Goulburn would be cost-efficient.
''In Goulburn we can afford to take a large facility that will give us ramping for growth over the next decade. At Campbelltown we would be looking for a place in two or three years at the rate we are growing.
''It is very rare to find a fully developed site so close to major road infrastructure with access to water and great frontage too.
He said the brewery had doubled sales since 2012 with the Stockade brand. It also makes 100 other beers for clients.
''We want to drive it as a major tourist destination for beer lovers. Making so many exciting craft beers, we want to open up the whole facility,'' Mr Szpitalak said.