Artist Benjamin Shine has gone globally viral thanks to a video posted by The Huffington Post.
The internationally-renowned Canberra-based artist works predominantly with tulle, and many locals would know him from his dramatic installation at Canberra Centre in April 2015 of ballet dancers.
The Huffington Post contacted Benjamin last week asking if they could use video footage of his tulle work. The video was published on Sunday, and by the end of the day it had generated almost 2 million views.
Now, the number sits at almost 17 million.
Since the video was posted, several other websites have also created their own videos which has accumulated a further 11 million views.
"It's just been incredible to see this response to my work," he said.
"I'm really pleased that my Canberra Centre tulle installation which was exhibited last year, has been one of the main projects featured in the video. I always like to promote Canberra where I can so hopefully this has added to the international recognition Canberra is generating in regards to its brilliant arts and culture initiatives."
Shine is currently in London, working on a new tulle exhibition and will soon head to New York where he's got even more projects lined up.
And he's just one half of a very talented couple – wife Danielle recently won a publishing deal with Hay House Australia to write a children's book, which Benjamin will also illustrate.
Since the video went viral, Benjamin said he's been inundated with interesting opportunities – so watch this space.