He has his own convertible Mercedes, a personalised merchandise line and thousands of fans on Instagram - could Canberra rabbit Cocobunbuns be the Kanye West of the pet world?
With an attitude to rival the US-based rapper - including those infamous tantrums - three-year-old Cocobunbuns has racked up more than 12,400 Instagram followers, has an entire line of merch on design website Society6 and sleeps in a minimalist teepee in his very own bedroom.
The chocolate mini lop is the pride and joy of Canberra student Sarah Pineda, 23, and lives with her in a three-storey apartment in Lawson that he pretty much has full reign over.
Coco's bedroom has its own ensuite and his daily special treat - pineapple pieces - are hand-dried and dehydrated by Pineda.
"He's got a really big personality," Pineda says.
"The whole family loves him - he's very cuddly, he's very affectionate, he responds really well to us and he's really great company.
"I'm so excited that so many people follow him on social media - I love taking photos of him and if other people see them and appreciate them too then that's just a huge bonus."
Pineda, who is studying a postgraduate diploma in medical ultrasound, moved to Canberra two years ago to attend UC. She missed her rabbit, who stayed with her parents in Sydney, so badly she bought a baby monitor with an app so she could watch him sleeping. Pineda was reunited with Coco when her parents moved to Canberra in late 2016.
She says she spends "up to two hours" laying on the lounge room floor with Cocobunbuns on weekends, trying to get a dream shot for Instagram.
"My phone will start fully charged and then almost die while I'm waiting to get the photo," she said.
"I feel like when I see his photos they kind of speak to me a bit because I know him really well and I know his character, so for most of his photos it's as though he's telling me what he wants and I just repeat it.
"For example, I was feeding him pineapples and trying to take a photo of him from the top angle and he looked at me like, 'I kinda want my pineapple, can you stop taking photos of me' - so I uploaded it and said something similar in his voice and his fans loved it."
Pineda estimates she's spent between $8,000 and $10,000 on her rabbit, including veterinary bills and "we buy him a stuffed toy on all our trips, he has toys from across the world". She admits he's definitely a diva, "if he doesn't want to eat the food we give him, he'll sneakily hide it under the rug so you think he's finished" and he ignores her if he's angry with her.
But he can also be super kind she says, and does have quite beautiful manners.
"He's always saying thank you, he'll nudge your hand twice to let you know he's thankful or happy," Pineda says.
Her dream for Coco for the moment is simply to continue growing his Instagram account in hopes that a pet food brand discovers his online influence and offers him an advertising contract.