One hundred years ago this week, pro-recruiting rhetoric was becoming increasingly shrill and angry.
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Casualty lists from the Dardanelles were being posted daily. The idea of forced enlistment of "loafers" and "shirkers" by conscription was gaining popularity.
In Melbourne, a big Recruiting Week was coming.
One hundred years ago today, Melbourne's Age announced: "A RECRUITING TRAM CAR. TO TRAVERSE THE EASTERN SUBURBS TONIGHT."
"A model method of assisting the recruiting campaign has been devised by the Prahran-Malvern Tramway Trust. This evening [a Friday], a specially decorated car, containing a brass band and a tableau vivant of a patriotic character, will leave the car depot at Malvern at 6.30pm and traverse the trust's lines through the principal shopping thoroughfares at Malvern, Prahran, Hawthorn and Kew. The soldiers and sailors of the Australian forces will be represented in the tableau, and 'John Bull' will drive the car, which will also be decorated with recruiting posters and be specially illuminated."
Elsewhere in this edition, The Age trumpeted a prophecy: "HISTORY IN THE MAKING. A THRILLING CHAPTER."
"It is perhaps hardly realised from the bald lists of casualties that appear almost daily that in effecting a landing in Gallipoli and establishing a position that will eventually result in forcing the Turks out of Europe, Australia is making history that will read like a thrilling storybook to the generations that come after. It will, however, be a magnificently true story, and the heroes will be men who fought and died in the honour of their country."