David Richards is a man who likes to think big.
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He is responsible for those world-record-breaking Christmas lights that have raised more than $1 million for Red Nose.
And the Canberra barrister in his spare time has also taken on the big boys Trivago, Wotif and Expedia in the best-deal accommodation market by starting his own, Australian-based site, Betterhotelroom.com.
That's where his latest amazing gesture comes in.
He has donated almost $200,000 worth of baby formula to Charnwood-based charity, Canberra City Care.
That's 25 pallets or 6288 tins' worth. With each tin costing about $30 retail.
And it's through his connections in the hotel booking game that the donation came about. As well as his own business' charitable intentions.
A key part of betterhotelroom.com is its promise to donate 100 per cent of its booking commissions to a charity partner where their unique code is entered.
The baby formula donation came about following an agreement between Betterhotelroom.com and a Chinese-based company to promote Australia as a tourist destination to the Chinese middle-class.
The Chinese company also sells Australian products, including baby formula, in China.
Mr Richards became aware that there were 25 surplus pallets of the Australian baby formula sitting in a warehouse in Melbourne and arranged for the pallets to be shipped to Canberra.
The formula, with a retail price of more than $188,000, was previously destined for the China market, but due to an oversupply of milk products in China and Chinese regulatory changes affecting Australian milk products exported to China, the baby formula had become surplus.
Mr Richards said the formula was perfectly fine and not expired but was simply gathering dust in the Melbourne warehouse.
"To allow this amount of baby formula to go to waste when there are so many needy families that would benefit from it, was just not right. A few emails and phone calls was all it took," he said.
Canberra City Care was an obvious choice for the donation, providing practical, low-cost support services to families and individuals who are experiencing a time of financial hardship.
Operations manager Danielle Bate said the charity was "incredibly grateful" for the baby formula and intended to share it not only with its clients, but those of other organisations helping families in need in Canberra.
"We are so excited to be able to make use of this product rather than having it go to landfill," Mrs Bate said.
"We know there are many community groups across the ACT and in the surrounding NSW regional areas that will be able to offer it to the families they work with, and we look forward to being able to help distribute it to those in need."
Mr Richards was an ACT finalist for Australia's Local Hero category of the Australian of the Year Awards in 2016 for his work in raising money for Red Nose, previously ACT SIDS and Kids, with the Christmas lights starting at their home in Forrest in 2013, before moving to Civic.