The Canberra Region brand will unite 12 local councils, from Young and Booroowa in the north, through to Bombala and the Bega Valley in the south.

As part of a joint venture between the ACT and regional councils, the campaign will aim to tap in to the increasing momentum behind Canberra's new CBR brand.

Regional champions of the scheme incorporate a diverse range industries and experiences, from oyster farmers and wool producers to cheese makers and vignerons.

Crookwell small business owner Andrew Lindner, of Lindner Quality Socks, said it was an exciting time for the region.

His company utilises locally sourced merino wool to produce about 30,000 pairs of socks each year, a figure which he hopes he can increase with the help of the new network.

"The Australian-made label is becoming so important … it's great to have the product as part of the bigger experience of the region," he said.

ACT Chief Minister Andrew Barr said the branding will aim to strengthen the region's profile, and make it more attractive as a hub for tourism and economic investment.

At the launch of the event in Queanbeyan on Monday, Mr Barr said the Canberra Region brand provided a host of opportunities for the wider region.

"Together we are stronger, together we are greater than the sum of our parts," he said.

"There are few other places in Australia, or indeed the world, where you can spend the morning skiing in the mountains and dine on oysters by the ocean in the evening."

Mr Barr said by working together, the Canberra Region would have a stronger voice to promote its wares nationally and internationally, and influence investment in infrastructure.

"We have a unique bond with the councils that surround our city, a bond that is mutually beneficial and leads to the prosperity of the area."

"I have no doubt this increased collaboration will create even more brilliant possibilities for our region."