Filming at Poachers Pantry for the campaign, which will be launched in May.

Filming at Poachers Pantry for the campaign, which will be launched in May. Photo: Tourism Australia

The Canberra region's local produce and picturesque countryside will feature in a new global campaign by Tourism Australia after the national capital was left out of its last big campaign nearly two years ago.

Filming took place on Friday at the Poachers Pantry restaurant at Hall on the northern outskirts of the ACT for the Restaurant Australia campaign, which will be launched in May.

The campaign will be broadcast in up to 20 international markets.

Filming at Poachers Pantry for the campaign, which will be launched in May.

Filming at Poachers Pantry for the campaign, which will be launched in May. Photo: Tourism Australia

Tourism Australia chief marketing officer Nick Baker said the Restaurant Australia campaign was in response to the growing demand globally for food and wine to be part of the travel experience.

The scenes at Poachers Pantry will show an American couple sampling local produce at the restaurant, smokehouse and Wily Trout Wines  run by the Bruce family.

"Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia's food and wine experiences so unique and distinctive,'' Mr Baker said.

"The wonderful family-owned and run Poachers Pantry certainly ticks all of those boxes and will do a great job of sharing one of many compelling chapters in Australia's food and wine story.''

The ACT section of the campaign - likely to be broadcast online and on television - will be joined by other foodie scenes from around the nation. These include catching a water taxi to Quay restaurant in Sydney, a seafood lunch on Hamilton Island in Queensland , catching and barbecuing crayfish on Rottnest Island in Western Australia, oyster shucking on the Freycinet Peninsula in Tasmania, a balloon ride over South Australian vineyards, drinks at a rooftop cinema in Melbourne and a dinner under the stars overlooking Uluru in the Northern Territory.

The new scenes are an update of the lavish There's Nothing Like Australia television ad, launched by Tourism Australia in June, 2012. Canberra was left out of that ad altogether but did feature in other parts of the campaign such as a tablet application.

The priority markets for the latest foodie tourism campaign are New Zealand, China, the United Kingdom, the United States and Singapore.

Poachers Pantry owner Susan Bruce said her family was proud to play a part in the new campaign.

"At Poachers Pantry, we are all about the love of good food and the sharing of it with family and friends,'' she said. "So we are really excited to invite the world's foodies to enjoy the sensational combination of our smoked meats matched to our wines in a stunning rural location.”

Tourism Australia says other key markets likely to be targeted by the campaign included Japan, Malaysia, Korea, France, Germany, Italy, Canada, India, Indonesia, Taiwan and Hong Kong.

Mark Toia directed the new chapters of the campaign, saying they were all about people, place and produce.

"It's been a lot of fun to be involved in such an exciting campaign so far,'' he said. "The final film promises international travellers a tantalising taste of the world-class culinary delights which await them on a holiday Down Under. Being a foodie, I cannot wait to indulge after the shooting of each scene has been completed.''