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Choc milk kicks off with Raiders Lime on bench

Date

Larissa Nicholson

Canberra Milk's new flavour  "Milk Choc" on the production line in the Fyshwick factory.

Canberra Milk's new flavour "Milk Choc" on the production line in the Fyshwick factory. Photo: Graham Tidy

Canberra, the wait is nearly over.

Canberra Milk announced that Raiders Lime milk, the iconic 1990s green drink, will be back in time for the first Canberra Raider's home game of the season.

Raiders Lime will be fondly remembered by those who grew up with it, although the flavour combination did not appeal to everyone.

Marketing manager, Kylie McCaffery in the lab with the new milk choc and milk choc-malt honey flavours.

Marketing manager, Kylie McCaffery in the lab with the new milk choc and milk choc-malt honey flavours. Photo: Graham Tidy

Capitol Chilled Food, owner of Canberra Milk, stopped making flavoured milk in 1996, but this week began putting Canberra Milk Choc and Canberra Milk Choc-Malt Honey varieties on shelves in supermarkets, service stations and takeaway stores.

Raiders Lime will be the next flavour to come out of Canberra Milk's Fyshwick factory.

Canberra Milk marketing manager Kylie McCaffery said it was a business decision to stop manufacturing flavoured milk, but consumers had changed since then.

''We did some market research to find out if the market would like a Canberra Milk flavour. Everything we did was positive and there was a strong demand to bring back Raiders Lime,'' she said.

Ms McCaffery would not comment on whether the lime recipe would be the same as the one used previously, but the fat content of the flavoured milk had been lowered to meet the nutritional requirements of schools.

Capitol Chilled Food managing director Garry Sykes was a foundation sponsor of the Raiders in 1982 and reportedly has a tattoo of the Raiders logo on his shoulder.

Raiders Lime flavour will be back from March 24 for the rugby league season, and if successful will be brought in again next year.

''We've always been a strong supporter of the Raiders. It's always been a popular flavour out in the market. So bringing it back has been something we've wanted to do for our consumers, and also just to strengthen that relationship and partnership we have had right from the beginning with the Canberra Raiders,'' Ms McCaffery said.

 

7 comments so far

  • YES!!!

    Commenter
    YS
    Date and time
    January 24, 2013, 4:03PM
    • Great news!!!! Now only if the iconic players of the past can also be cloned, we might have a fighting chance this season.

      Commenter
      Just Putting It Out There
      Date and time
      January 24, 2013, 4:32PM
      • This takes me right back to primary school....yummmm!!

        Commenter
        Brumbies Defect
        Location
        ACT
        Date and time
        January 25, 2013, 8:18AM
        • Good idea, but now just wait for some nanny group to either want to ban or tax it .........

          Commenter
          dexxter
          Location
          MELBOURNE
          Date and time
          January 25, 2013, 8:52AM
          • I will definitely give some a try.

            Now if only Raiders HQ would put some better ads on TV. Last's years ad spent half the time showing us PAST players. Considering how little people know of the current squad, very silly. I emailed the Raiders on this matter and got no reply. Their website seems to have no general contact email address. I went to 3 games last year, they could do the courtesy of replying to fan emails.

            Commenter
            jg
            Location
            Canberra
            Date and time
            January 25, 2013, 8:54AM
            • Try reception@raiders.com.au and then try to get out to games more often.

              BTW, the Raiders offer a three-game membership package that lowers the cost per game that might suit you.

              Hopefully, we'll all be able to buy Canberra Milk of any flavour at the stadium. I mention it because I don't recall ever seeing it on sale in any of the concession outlets.

              Commenter
              YS
              Date and time
              January 25, 2013, 10:12AM
          • When I was a youngen in Primary school, we were given a small bottle of milk at "Playtime".
            Left in the sun so it was warm and the cream rose to the top, what we would have given for a nice cold Lime Milk. Oh well, off to my nap.

            Commenter
            jonahj
            Location
            Forbes
            Date and time
            January 25, 2013, 11:45AM

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