Research from The How to Drink Properly campaign found about 80 per cent of 18 to 24 year olds who saw the campaign thought about the benefits of alcohol moderation, according DrinkWise, the industry-funded organisation which sponsored it.

Since its launch in February 2014, the campaign's videos on social media have been viewed more than two million times and led to 55,000 Facebook interactions.

DrinkWise chief executive John Scott said the campaign's difference was that it spoke to young adults in "their language".

"It perhaps for the first time says 'there's a right way to drink and there's a wrong way to drink and if you're going to drink and we know you are, here are some things to think about'," he said.

"This campaign is really aimed at the 60 per cent of young people who fall in two of four segments - the 'good timers' and the 'shamefuls'. The shamefuls are the ones who wake up on Sunday morning and go 'ooh I need to check my phone'. Our 'good timers', they're drinking quite a lot and drinking probably more than they should but for them, it's all about having a good time.

"We recognised that the messages had to be different. It was themes around reputation, belonging in your group, keeping your reputation in tact - those are the really strong drivers that get them to stop and actually self reflect and so this campaign is potentially a world-first in getting young people to actually say 'there's something I can believe about this because it's talking to me in my language and it's not telling me not to drink."

The campaign, which featured on social media, encouraged young adults to be aware of their limits when it comes to drinking.

"Of those people that have seen the campaign, we've got about a third saying 'as a result of seeing the campaign, I've actually decreased how much I drink'," Mr Scott said.

"About 66 per cent reported a change in how they see drinking as a result of seeing the campaign. We've got about 78 per cent, saying it made them more aware of how they look and how they're perceived by others when they're drinking so it's making them stop and self reflect about who they are as drinkers."

Hermione Wald, 21, saw the campaign and said it was relevant to young people.

"I like the idea that it's trying to get young people to relax into drinking rather than going out and getting wasted. It's aiming to get them to drink in a more classy manner," she said.

"It's definitely refreshing - that's one of the best points about it, what a fresh it is. Instead of the normal campaigns about such and such standard drinks a night, only have this much, this is more relaxed and I think people my age will definitely receive it better and therefore heed it a lot more."

Mr Scott said about a third of 18 to 24 years who saw the campaign reported saying they now drank less on a night out - which was a positive sign.

"It's really pleasing to have these initial results because we probably haven't seen these figures in other types of campaigns," he said.

"This is a really tough age group to crack because drinking is so much about having fun, really discovering what your limits are.

"The rest of Australia are drinking less, they're drinking moderately and for the most part, well but this has been the age group that historically has been really tough to crack so maybe we're starting to see some inroads here, maybe we've hit on something."

Mr Scott said the next phase of the campaign will be rolled out soon.