ACT News

Digital audiences drive Canberra Times to record readership

Readership of The Canberra Times has reached a new high, the latest data tracking newspaper audiences across print, online, mobile and tablets  shows.

According to Enhanced Media Metrics Australia (EMMA) figures released this week, total masthead readership of The Canberra Times in October grew by 10 per cent from the previous month to 827,000.

It's the biggest monthly audience recorded for The Canberra Times since EMMA measurement began, and an increase of 26 per cent from October 2013.

Strong growth in digital traffic is more than offsetting gradual declines in print readership, with audiences on Canberra Times digital platforms recording some of the strongest year-on-year growth rates among Australia's major news brands.

The masthead's total digital audience grew to 681,000 in October, up 14 per cent from the previous month and up 52 per cent from October 2013.

The number of readers accessing canberratimes.com.au via their desktops and laptops reached a new high of 577,000.

Readers using tablets to read the breaking-news site are up 28 per cent year-on-year, while the monthly audience on smartphones has grown 54 per cent over the same period, to 77,000.

The average net readership of print editions of The Canberra Times across the week through October was 179,000 people, down 5 per cent from October 2013.

But The Sunday Canberra Times readership was up 10 per cent year on year and Saturday's edition remained the most-read, averaging 108,000 readers.

Overall, 72 per cent of the total Canberra Times audience is using digital channels exclusively, with 10 per cent using both print and digital.

Chief executive of industry body The Newspaper Works Mark Hollands said the latest data showed the total print and digital newspaper readership across Australia was 16.3 million people, or 92 per cent of people aged 14 and over.

"These figures underscore the influence of the industry and its transformation from print-only to the market-relevant balance of journalism in print and on various digital platforms," Mr Hollands said.

 "The continuing audience growth on web, tablet and mobile platforms supports publishers' innovation strategies to enhance the enjoyment of the reader and provide new and exciting solutions for commercial partners."