Those who have known the perils of neck-beard or are ashamed of their wispy school boy sprouts will be glad to know there are less hairy ways to change the face of men's health.
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Beyond the fast-growth elixirs, mo' combs and beard wax the Movember Foundation's new campaign MOVE offers a way to take part without growing facial hair – giving Mo Sistas even more chance to shine.
The challenge is simple: move every day of Movember and spread the message that physical inactivity is the second greatest contributor to Australia's cancer burden behind tobacco smoking.
Movember Foundation's executive director, Paul Villanti said MOVE not only offered an opportunity for Mo Sistas to do something for their own health, but also had a positive impact on the health of the men in their lives by encouraging them to get active too.
"Moving on a regular basis can lower your risk of heart disease, diabetes and cancer by up to 50 per cent," he said.
"[It] is one of the best ways to stay mentally healthy, as well as the best treatment for mild to moderate depression."
Madeleine Moore was excited to get started and inspire fellow ANU students to get involved.
The prospect of co-ordinating best fake mo' events was hard to resist, but the law and international relations student said the month was also a chance to reflect on the impact cancer has had on her loved ones.
At 16, Madeleine was devastated after two close family friends both lost their battle with breast cancer within weeks of each other.
"At the same time one of my school friends was battling bone cancer and a teacher at school was also diagnosed with breast cancer," she said.
"That year was probably one of the hardest in my life, seeing people I love going through something so painful and everyone around them having to process that."
Talking openly about the big stuff and reminding people there are things, within their control, that impact the likelihood of such health concerns was vital, she said.
"Movember has had great success because growing a mo is so visible as well as being fun and engaging," she said.
"But I think more and more people are seeing Movember as a month that unites both genders to work towards a common goal of improving people's health."
