Three Canberra advertising agencies were last night encouraged to delve into politically-incorrect waters in a Gruen-style advertising pitch-off.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
It was all part of the Canberra Marketing Forum, a one-day conference representing a diverse range of communications and marketing representatives.
Given the difficult task of plugging political parties ahead of the ACT elections, they've made an intentional mockery of the cause in their battle of the pitches.
Grey Advertising won the night with their pitch on behalf of the Greens. Adcorp pitched on behalf of Labor and ZOO pitched for the Liberals.
See the videos here:
Due to the use of explicit language and graphic images, Grey Advertising's Greens pitch will not be run on canberratimes.com.au. However it can be viewed on YouTube.
The Canberra Marketing and Communication forum is the largest event of its kind, attracting more than 150 delegates.
Relevant marketing and communication industry bodies partner with the Australian Marketing Institute to host the forum, which leads to a broad representation of the communications industry in the Canberra region.
