She's the favoured wedding dress designer of rugby WAGs in her homeland but there was nothing pure and virginal about Sarah Joseph's gothic gowns which made their sultry debut on the Fashfest catwalk on Thursday night.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Ms Joseph, a UK-born, Tom Ford-trained designer, relocated to Canberra with her youth worker husband eight months ago and is looking forward to making an indelible mark on the local evening and ball gown scene.
She has been overwhelmed with the support and creativity of Canberrans. She credited her Fashfest appearance - her first Australian show - to her business partner and the help of local photographers and hair and make-up artists.
"Moving to Australia I knew I had to start from scratch but it's been great. I did some work with Alex Perry when I was out here about two years ago so it's great to be back."
The racy Fashfest collection, which she completed prior to heading off to Dubai to complete her upcoming range, packed a colourful punch on the runway and included some looks which she said were "one-off shocking black bits with a few bits of white". Her laser cutting and hand stitching techniques complemented her use of one-off fabrics, which she sourced from her travels to various destinations through the Middle East and South East Asia.
Floor-length gowns with thigh high splits and plunging necklines were a highlight, as was a gown featuring a barely there corset that would make even racy pop star Rihanna blush, in a similar way the gents in the front row were.
Next up for Ms Joseph is a return to her roots in bridal couture.
"I'm releasing a bridal collection this year, which is something that happened organically after designing and creating a number of bespoke garments back in the UK," she said.
Other designers who featured on the Fashfest catwalk for night two included swimwear label Baku, Jenifer Aniela, Sovata, Purepod, Andie Meredith, Gabrielle Everitt and Sofia Polak
More than 450 guests enjoyed the showcase out at Brindabella Business Park which took 32 models, 29 make-up artists and 17 hair stylists to produce.
Standing room tickets for Friday and Saturday night are available on the door or from the Fashfest website.