Matty White is that person, just without the revolving chairs and the diva like antics.

The radio veteran, who has recently set up shop in Canberra, is looking forward to working with local emerging artists and bands to help them crack into the music industry.

Mr White, who refers to himself as an ''artist appraiser of sorts'', has more than 100,000 hours' experience programming music for some of Australia's biggest commercial radio stations.

In his time as a music director, radio programmer and an on-air presenter all around Australia, including long tenures at DMG, Triple M and the wider Southern Cross network, he has helped a number of artists tailor their songs to make them ''palatable for radio''.

''It's really hard to get a song on the radio and it costs a lot of money to produce a track,'' Mr White said.

''When I had to tell an artist 'no' it felt like I was breaking their heart, their spirit and their bank account. If you want your song played, then it should be produced in a way that gives it the best chance when it's presented to radio stations.''

It is this understanding of the lucrative commercial radio industry that means he recognises when a chorus is weak, a song's hook comes too late, the bridge goes on too long or Auto-Tune has been used too liberally.

To avoid the costs and rejection associated with recording an unwanted song, Mr White works with artists or bands during the early stages of the creative process to ensure a song or EP possesses the essence of a radio hit.

He said time spent in the recording studio, cutting and packaging a song is one of the most expensive processes for any emerging singer or group trying to capture the attention of radio executives and gain some footing on the music charts.

While YouTube clips, music sharing forums and starring roles on the aforementioned talent shows may ''discover'' the next big musical talent, the goal for any artist is airtime on some of the most popular and wildly listened to radio stations.

One of the most poignant scenes in Katy Perry's film Part Of Me was her excitable reaction on hearing her debut single I Kissed a Girl on the radio for the first time. Before it reached the summit of the Billboard Hot 100 and the British and Australian singles charts in 2008, it was a song that dominated the airwaves all around the world.

Closer to home and Mr White was able to help Australian country music star Adam Brand achieve his own ''Katy Perry moment'' when his single There Will Be Love was placed on high radio rotation in 2012.

''Matty not only told me his thoughts on my songs but I even got him to come into the studio when I was cutting the tracks,'' Brand said. ''Three months later, I had my first commercial radio addition and ended up having the single added to Mix FM in Sydney, Melbourne and Canberra.''

Mr White said his style was ''brutally honest''. ''Some artists don't like hearing and receiving harsh feedback, but most musicians know it's what they need to hear to get their songs played on the radio,'' he said.