More than 100, mainly female, fans queued outside the Belconnen Lorna Jane store on Saturday for the chance to get the entrepreneur's latest book signed and a quick chat.
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The 48-year-old was energetic and upbeat, dressed head to ankle in her own branded workout gear - just a pair of Nike wedges with out the distinctive triple O logo.
First in line to meet Lorna Jane Clarkson was 29-year-old Hannah Wilson. She credits the brand with helping her stay motivated on her ''weight loss journey''.
''I lost 17 kilos … so every time I reached a goal, I'd buy a piece of Lorna Jane clothing,'' Ms Wilson said.
Along the queue, other women had similar tales to tell.
Lorna Jane Clarkson said it was these stories that kept her inspired.
''The best thing about this [book signings] is that people tell me stories. I hear how the brand has changed their lives, how [one woman] lost 65 kilos,'' Ms Clarkson said.
And she's a firm believer that the change can happen from the outside in - with the right accessories, of course.
''I'm living proof that if you wear activewear every day you become more active … it has that effect on you. If you wear runners to work, or sneakers, you're going to move faster than if you wear high heels.''
