MY KITCHEN RULES was the No. 1 show in Canberra and across southern NSW every night it screened last week, even hitting for six WIN's live coverage of the capital's historic first one-day cricket international under lights.
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A sizzling success for Network Seven affiliate Prime7, the dinner party cooking contest dished up timeslot-winning Canberra audiences of 60,300 viewers on Monday, 51,600 on Tuesday, 52,000 on Wednesday and 45,200 on Thursday, based on ratings data from audience measurement agency Regional TAM.
The strong following boosted other Prime7 programs in Canberra, with US dramas Revenge and Bones, Aussie staple Packed to the Rafters and even the umpteenth rerun of the Hugh Grant-Julia Roberts movie Notting Hill ranking among the 10 most-watched shows each night.
The ousting of opinionated NSW ''Spice Girls'' Jessie and Biswa on Wednesday outscored the telecast of the Australia-v-West Indies one-dayer, although an average audience of 39,300 Canberra viewers for the cricket under Manuka Oval's new lights helped WIN narrowly win the night.
Across the week in the southern NSW market (which includes the ACT), MKR carved up rival reality shows Masterchef: The Professionals on Southern Cross Ten and The Block All Stars on WIN. On Tuesday, the program topped 200,000 viewers in southern NSW as the national audience hit 3.23 million.
As well as putting Prime7 in the box seat for the official ratings season, MKR has given it a big platform to hype the likes of the returning British drama Downton Abbey.
Prime7 head of television operations Trevor Clarke said casting and production values were the key ingredients in the show's ''all ages'' appeal.
''We were always confident that MKR would do well. It is incredibly satisfying to see it dominate that 7.30 timeslot against some really tough competition,'' Mr Clarke said.
