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Affordability is the key issue for Gillon McLachlan, says Bulldogs boss Peter Gordon

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AFL's future under Gillon McLachlan

With Gillon McLachlan announced as the next AFL CEO, Caroline Wilson analyses the future of AFL when Andrew Demetriou departs in June.

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Western Bulldogs president Peter Gordon has urged new AFL chief executive Gillon McLachlan to "radically review" policies of affordability when he officially begins in the top job.

McLachan, groomed by Andrew Demetriou to be his successor for the past three years, was announced as the new CEO at at AFL House on Wednesday.

The AFL has endured a rugged opening to the season, with ticket prices, the cost of food and drink and general affordability of matches for families one area of concern among supporters.

New AFL CEO Gillon McLachlan (L) and Commission Chairman Mike Fitzpatrick.

New AFL CEO Gillon McLachlan (L) and Commission Chairman Mike Fitzpatrick. Photo: Getty Images

Gordon, in charge of one of the AFL's battling clubs, said McLachlan, 40, would make alleviating these concerns a priority.

"I think the whole question of affordability of the game for the average fan is something that the AFL needs to take a whole new look at. Not just a question of ticket pricing, but the question of affordability generally in terms of access to the game," he said.

"I think we need to be encouraging people to be at the game. More and more we are competing against TV to watch our own product.

Gillon McLachlan has played a pivotal role in the creation of the league's 17th and 18th clubs.

Gillon McLachlan has played a pivotal role in the creation of the league's 17th and 18th clubs. Photo: Arsineh Houspian

"I just think we need to introduce policies that radically review the question of how easy it is for a family to take their kids to the game and enjoy it as generations of Australians have over the last 100 years."

Speaking on 3AW, Gordon said there was a "tension point" between the AFL's right to make a profit and the need to keep the sport within reach of the average family.

"We clearly haven't got that balance right. I think that will be one of the priorities for Gillon," he said.

Gordon said he had been impressed with McLachlan's negotiation skills, having worked closely with him on the equalisation sub-committee.

"I think he would have learnt a lot from working with Andrew Demetriou," he said.

6 comments

  • How much longer do we have to wait before this guy gets off the dime and starts doing something? C'mon Gillo, the honeymoon's is over, get moving.

    Commenter
    gb5
    Location
    prahran
    Date and time
    April 30, 2014, 12:48PM
    • Fix the fixture
      Fix costs getting to the footy
      Fix the farcical rule changes which means the game is unrecognisable from what it once was.

      Commenter
      Jez
      Location
      Melb
      Date and time
      April 30, 2014, 12:56PM
      • Number 1 priority has to be the bringing forward of Etithads ownership to the AFL. Remind me - Just how did a Sth Australian president of the day sell off VFL park claiming Etihad replaces it, yet doesn't own it??????

        Commenter
        Michael
        Location
        Warrandyte
        Date and time
        April 30, 2014, 1:05PM
        • People will always whinge about the cost of the game, fairly or otherwise. Sadly, the problem is with a fixed amount of product to sell and a growing population the demand rises, and the prices rise. I can't see the AFL doing anything meaningful to restrain inflation, especially not with a privileged private schoolboy in charge.

          Commenter
          Nick
          Date and time
          April 30, 2014, 1:09PM
          • The "cost" of attending AFL matches is more than just the money we are forced to spend.

            We also "pay" by having to endure ceaseless commercialism and other ridiculous gimmicks that some fool has decided are necessary for the "event". Guess what, most real football fans don't care about the "event" costs forced down our throats and are choosing to stay away in ever increasing numbers.

            If the AFL want to continue down the path of pandering to "event goers" that cannot be relied upon for long-term support then fine, in a couple of decades the AFL will just degrade to be one of the many noisy sports entertainment products clamouring for the low attention-span market.

            If McLachlan wants to make his mark then this might be the first issue to be addressed.

            Commenter
            DC
            Location
            Melbourne
            Date and time
            April 30, 2014, 1:21PM
            • Wow -- born into money; married into much more money; AFL CEO at the age of 40; tall, dark and handsome. I hate this bloke ;-)

              Commenter
              Jem
              Location
              Melbourne
              Date and time
              April 30, 2014, 1:35PM
              Comments are now closed

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              Round 1
              Thu, 02 AprTimes shown AEDT
              CAR 78vs RIC 105 Report Stats
              Sat, 04 AprTimes shown AEDT
              MEL 115vs GCF 89 Stats
              SYD 72vs ESS 60 Stats
              BRI 74vs COL 86 Stats
              WBU 97vs WCE 87 Stats
              Sun, 05 AprTimes shown AEST
              STK 78vs GWS 87 Stats
              ADE 140vs NTH 63 Stats
              FRE 75vs PTA 68 Stats
              Mon, 06 AprTimes shown AEST
              HAW 123vs GEE 61 Stats
              View All Fixtures
              Round 2
              Fri, 10 AprTimes shown AEST
              WCE 131vs CAR 62 Stats
              Sat, 11 AprTimes shown AEST
              RIC 66vs WBU 85 Report Stats
              GWS 101vs MEL 56 Stats
              COL 63vs ADE 90 Report Stats
              GCF 76vs STK 104 Stats
              PTA 44vs SYD 92 Stats
              Sun, 12 AprTimes shown AEST
              GEE 60vs FRE 104 Stats
              ESS 78vs HAW 76 Stats
              NTH 133vs BRI 51 Stats
              View All Fixtures
              Round 3
              Fri, 17 AprTimes shown AEST
              COL 140vs STK 66 Stats
              Sat, 18 AprTimes shown AEST
              CAR 84vs ESS 105 Stats
              ADE 80vs MEL 55 Stats
              SYD 111vs GWS 90 Report Stats
              NTH 105vs PTA 113 Stats
              BRI 58vs RIC 137 Stats
              Sun, 19 AprTimes shown AEST
              HAW 127vs WBU 57 Stats
              GEE 105vs GCF 96 Stats
              WCE 81vs FRE 111 Stats
              View All Fixtures
              Round 4
              Fri, 24 AprTimes shown AEST
              RIC 51vs MEL 83 Stats
              Sat, 25 AprTimes shown AEST
              STK 81vs CAR 121 Report Report Stats
              ESS 49vs COL 69 Report Stats
              GWS 119vs GCF 53 Stats
              PTA 99vs HAW 91 Stats
              FRE 74vs SYD 60 Stats
              Sun, 26 AprTimes shown AEST
              BRI 65vs WCE 118 Stats
              GEE 67vs NTH 83 Stats
              WBU 125vs ADE 68 Stats
              View All Fixtures
              Round 5
              Fri, 01 MayTimes shown AEST
              CAR 45vs COL 120 Stats
              Sat, 02 MayTimes shown AEST
              RIC 76vs GEE 85 Stats
              SYD 73vs WBU 77 Stats
              GCF 118vs BRI 54 Stats
              NTH 70vs HAW 130 Stats
              WCE 120vs GWS 33 Stats
              Sun, 03 MayTimes shown AEST
              MEL 50vs FRE 118 Stats
              STK 80vs ESS 82 Stats
              ADE 91vs PTA 115 Stats
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              Round 6
              Fri, 08 MayTimes shown AEST
              COL 59vs GEE 100 Stats
              Sat, 09 MayTimes shown AEST
              NTH 109vs RIC 74 Stats
              WBU 87vs STK 94 Stats
              GWS 108vs HAW 98 Stats
              GCF 78vs ADE 119 Stats
              MEL 50vs SYD 88 Stats
              FRE 80vs ESS 52 Stats
              Sun, 10 MayTimes shown AEST
              CAR 75vs BRI 84 Report Stats
              PTA 68vs WCE 78 Stats
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              Fri, 15 MayTimes shown AEST
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              HAW 155vs MEL 50 Stats
              CAR 57vs GWS 135 Stats
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              Fri, 22 MayTimes shown AEST
              GEE 140vs CAR 63 Report Stats
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              GWS 108vs ADE 84 Report Stats
              GCF 63vs COL 132 Report Stats
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              Sun, 24 MayTimes shown AEST
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              MEL 103vs WBU 64 Report Stats
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              Fri, 29 MayTimes shown AEST
              SYD 122vs CAR 62 Report Stats
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              MEL 54vs PTA 115 Report Stats
              WBU 113vs GWS 68 Report Stats
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              COL 112vs NTH 95 Report Stats
              WCE 120vs GEE 64 Report Stats
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              Fri, 05 JunTimes shown AEST
              FRE 70vs RIC 97 Report Stats
              Sat, 06 JunTimes shown AEST
              CAR 90vs ADE 99 Report Stats
              GCF 41vs SYD 93 Report Stats
              ESS 53vs GEE 122 Report Stats
              PTA 100vs WBU 62 Report Stats
              Sun, 07 JunTimes shown AEST
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              NTH 85vs WCE 75 Report Stats
              STK 69vs HAW 132 Report Stats
              Mon, 08 JunTimes shown AEST
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              Round 11
              Fri, 12 JunTimes shown AEST
              PTA 69vs GEE 92 Report Stats
              Sat, 13 JunTimes shown AEST
              GCF 46vs FRE 53 Report Stats
              WCE 96vs ESS 46 Report Stats
              NTH 75vs SYD 91 Report Report Stats
              Sun, 14 JunTimes shown AEST
              COL 119vs GWS 77 Report Stats
              STK 85vs MEL 83 Report Stats
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              Round 12
              Thu, 18 JunTimes shown AEST
              ADE 85vs HAW 114 Report Stats
              Fri, 19 JunTimes shown AEST
              RIC 70vs WCE 90 Report Stats
              Sat, 20 JunTimes shown AEST
              CAR 110vs PTA 106 Report Stats
              GWS 61vs NTH 117 Report Stats
              WBU 146vs BRI 74 Report Stats
              Sun, 21 JunTimes shown AEST
              GEE 89vs MEL 113 Report Stats
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              Round 13
              Thu, 25 JunTimes shown AEST
              FRE 80vs COL 73 Report Stats
              Fri, 26 JunTimes shown AEST
              SYD 77vs RIC 95 Report Stats
              Sat, 27 JunTimes shown AEST
              HAW 114vs ESS 76 Report Stats
              BRI 69vs ADE 82 Report Stats
              STK 56vs WBU 62 Report Stats
              Sun, 28 JunTimes shown AEST
              CAR 103vs GCF 69 Report Stats
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              Round 14
              Thu, 02 JulTimes shown AEST
              SYD 94vs PTA 84 Report Stats
              Fri, 03 JulTimes shown AEST
              COL 91vs HAW 101 Report Stats
              Sat, 04 JulTimes shown AEST
              RIC 78vs GWS 69 Report Stats
              GCF 125vs NTH 70 Report Stats
              WBU 64vs CAR 53 Report Stats
              MEL 60vs WCE 114 Report Stats
              Sun, 05 JulTimes shown AEST
              ESS 52vs STK 162 Stats
              ADE vs GEE 15:20Adelaide Oval
              FRE 84vs BRI 48 Report Stats
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              Round 15
              Thu, 09 JulTimes shown AEST
              PTA 66vs COL 63 Report Stats
              Fri, 10 JulTimes shown AEST
              RIC 71vs CAR 41 Report Stats
              Sat, 11 JulTimes shown AEST
              ESS 69vs MEL 60 Report Stats
              WBU 95vs GCF 73 Report Stats
              NTH 120vs GEE 79 Report Stats
              WCE 147vs ADE 91 Report Stats
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              GWS 84vs STK 49 Report Stats
              HAW 115vs FRE 43 Report Stats
              BRI 49vs SYD 70 Report Stats
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              Round 16
              Fri, 17 JulTimes shown AEST
              NTH 93vs ESS 68 Report Stats
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              GEE 72vs WBU 64 Report Stats
              GCF 79vs GWS 94 Report Stats
              COL 56vs WCE 87 Report Stats
              SYD 57vs HAW 146 Report Stats
              FRE 95vs CAR 53 Report Stats
              Sun, 19 JulTimes shown AEST
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              PTA 113vs ADE 116 Report Stats
              STK 73vs RIC 89 Report Stats
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              Fri, 24 JulTimes shown AEST
              CAR 35vs HAW 173 Report Stats
              Sat, 25 JulTimes shown AEST
              GWS 42vs GEE 69 Stats
              ADE 125vs GCF 80 Stats
              RIC 78vs FRE 82 Stats
              ESS 116vs PTA 129 Stats
              BRI 38vs NTH 110 Report Stats
              Sun, 26 JulTimes shown AEST
              WBU 104vs COL 86 Report Stats
              MEL 46vs STK 83 Report Stats
              WCE 103vs SYD 51 Report Stats
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              Round 18
              Fri, 31 JulTimes shown AEST
              HAW 53vs RIC 71 Report Stats
              Sat, 01 AugTimes shown AEST
              GEE 113vs BRI 57 Stats
              COL 54vs MEL 91 Stats
              SYD 117vs ADE 65 Stats
              CAR 54vs NTH 118 Stats
              GCF 83vs WCE 83 Stats
              Sun, 02 AugTimes shown AEST
              PTA 112vs STK 49 Report Stats
              ESS 40vs WBU 127 Stats
              FRE 84vs GWS 63 Stats
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              Fri, 07 AugTimes shown AEST
              ADE ($2.15)vs RIC ($1.70) 19:50Adelaide Oval
              Sat, 08 AugTimes shown AEST
              COL ($1.23)vs CAR ($4.15) 13:45MCG
              WBU ($1.73)vs PTA ($2.10) 14:10ES
              BRI ($2.45)vs GCF ($1.55) 16:35G
              GEE ($2.15)vs SYD ($1.70) 19:20SS
              WCE ($2.20)vs HAW ($1.67) 19:40Domain Stadium
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              GWS ($1.33)vs ESS ($3.35) 15:20Spotless Stadium
              STK ($3.70)vs FRE ($1.28) 16:40ES
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              Round 20
              Fri, 14 AugTimes shown AEST
              SYD ($1.25)vs COL ($3.70) 19:50SCG
              Sat, 15 AugTimes shown AEST
              ESS ($2.50)vs ADE ($1.50) 13:45ES
              NTH ($1.28)vs STK ($3.50) 14:10BA
              PTA ($1.25)vs GWS ($3.70) 16:35Adelaide Oval
              GEE ($4.60)vs HAW ($1.18) 19:20MCG
              BRI ($1.70)vs CAR ($2.10) 19:20G
              Sun, 16 AugTimes shown AEST
              RIC ($1.10)vs GCF ($6.25) 13:10MCG
              WBU ($1.28)vs MEL ($3.50) 15:20ES
              FRE ($1.87)vs WCE ($1.87) 16:40Domain Stadium
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              Round 21
              Fri, 21 AugTimes shown AEST
              HAW ($1.18)vs PTA ($4.60) 19:50ES
              Sat, 22 AugTimes shown AEST
              COL ($2.35)vs RIC ($1.55) 13:45MCG
              GWS ($3.50)vs SYD ($1.28) 14:10Spotless Stadium
              GCF ($1.40)vs ESS ($2.95) 16:35MS
              STK ($2.80)vs GEE ($1.40) 19:20ES
              ADE ($1.08)vs BRI ($6.75) 19:40Adelaide Oval
              Sun, 23 AugTimes shown AEST
              NTH ($2.00)vs FRE ($1.75) 13:10ES
              CAR ($2.25)vs MEL ($1.60) 15:20MCG
              WCE ($1.18)vs WBU ($4.60) 16:40Domain Stadium
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              Round 22
              Fri, 28 AugTimes shown AEST
              GEE ($1.50)vs COL ($2.50) 19:50MCG
              Sat, 29 AugTimes shown AEST
              GWS ($1.22)vs CAR ($3.70) 13:45Spotless Stadium
              HAW ($1.01)vs BRI ($13.00) 14:10AS
              NTH ($1.70)vs WBU ($2.10) 16:35ES
              ESS ($5.00)vs RIC ($1.15) 19:20MCG
              GCF ($2.50)vs PTA ($1.50) 19:20MS
              Sun, 30 AugTimes shown AEST
              ADE ($2.95)vs WCE ($1.38) 13:10Adelaide Oval
              STK ($3.80)vs SYD ($1.25) 15:20ES
              FRE ($1.07)vs MEL ($7.50) 16:40Domain Stadium
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              Round 23
              Fri, 04 SepTimes shown AEST
              COL ($1.50)vs ESS ($2.50) 00:00MCG
              RIC ($1.70)vs NTH ($2.10) 00:00ES
              HAW ($1.01)vs CAR ($13.00) 00:00MCG
              GEE ($1.50)vs ADE ($2.50) 00:00SS
              SYD ($1.05)vs GCF ($8.00) 00:00SCG
              MEL ($1.87)vs GWS ($1.87) 00:00ES
              BRI ($3.05)vs WBU ($1.35) 00:00G
              PTA ($2.15)vs FRE ($1.65) 00:30Adelaide Oval
              WCE ($1.06)vs STK ($8.00) 02:00Domain Stadium
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              Overall standings
              Team P W L D % Pts
              Fremantle 17 15 2 0 127.06 60
              West Coast Eagles 17 13 3 1 154.43 54
              Hawthorn 17 12 5 0 164.23 48
              Sydney Swans 17 12 5 0 115.86 48
              Western Bulldogs 17 11 6 0 113.12 44
              Richmond 17 11 6 0 112.43 44
              North Melbourne 17 10 7 0 107.19 40
              Geelong Cats 16 9 7 0 102.42 38
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