It's been a week replete with discussion of jabs and hooks in football, and now the AFL's chief has decided to get in on the act.
Having earlier in the week outlined his plans to try and improve the experience of supporters in 2015, AFL supremo Gillon McLachlan has taken a subtle swipe at those criticising the AFL in the wake of his concession that some mistakes had been made this year.
"When you're transparent like that and put yourself out, you're vulnerable to people taking cheap shots or jumping in because it's all contagious," McLachlan told ABC radio on Friday morning.
McLachlan's comments came after former AFL marketing manager Dr Colin McLeod had taken aim at the league for what he described as a "disingenuous" attempt to justify the league's failed experiment with Sunday night football, and the controversial variable pricing ticketing scheme.
Fairfax Media reported earlier in the week that the league would be discontinuing the Sunday night trial, as well as engaging in a number of initiatives aimed at improving the ease of access to tickets, and the match-day experience for patrons.
McLachlan reiterated that scheduling, accessibility and game atmosphere were the three key tenets upon which planning for 2015 would be built.
"It's all good because it shows we're clear on what the issues are, we've listened and we're addressing them. Everyone will have their little pet hate, whether it's the advertising clutter or Bet365 stuff in particular is a dislike for a lot of people at MCG games."