With the AFL to release its full pricing guide this afternoon, ticket prices for matches could change right up until game-day, with clubs having the power to change the price according to demand.
Plays Of The Week
First Aussie woman to skipper the Clipper
Atletico snatches win against Spurs at MCG
Gunning for gold
Kidnapped Kiwi Jason Lee speaks from Toronto
Kitty Chiller slams Russian athlete event
Jason Day reacts to McIlroy meltdown
Australia vs Sri Lanka Day 3 highlights
Plays Of The Week
From slam dunks to double tons, these are the most exciting, silly and downright crazy plays in the sport world this week.
The AFL's general manager for clubs and operations, Travis Auld, said the pricing structure, which Fairfax Media revealed in March 2015, would only affect the purchase of a daily ticket – it would have no bearing on club memberships.
A family ticket of two adults and two children will cost $50, general admission for an adult is $25, and children $5.
"We will release our full pricing this afternoon and we've worked really hard to focus on affordability. We'll keep our general admission price at $25 for I think it's the third year in a row now, kids at $5," Auld told SEN.
"In some ways it doesn't make sense that you set your prices six months out from a game and clubs want that flexibility to better price to suit their supporters ... In some cases prices will go up and others it will go down depending on how the demand's shaping up for the game.
"We will release prices this afternoon for each game, and then clubs will have the ability to change that price up or down between the release of those tickets right through to the game and that will depend on demand and that will be by category."
Auld said clubs believed that this would help drive attendances, and that "the earlier you get in the better it will be".
AFL Fans Association president Gerry Eeman was sceptical about the plan.
He said reducing prices for less popular games was positive, "but the fact is, most fans don't want to attend these games".
"Rather, the games that most fans want to attend, being the big games and blockbusters, will become even more expensive, especially for fans wanting to sit in decent seats," he said.
"Whilst the AFL claims these changes are about affordability, we are very sceptical of this assertion. Rather, it would seem that this system is designed to maximise ticket revenue."
Richmond, North Melbourne, Essendon and the Western Bulldogs are among the clubs said to be considering so-called "dynamic" ticketing, but Essendon has indicated it will not use the system to increase prices.