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All power to McGuire

AFTER more than 10 years at the helm, Collingwood president Eddie McGuire has been rated one of the most influential men in the AFL.

McGuire, also a prominent media identity, was voted the fourth-most powerful identity in a comprehensive list of the top-50 figures in the AFL to be published in tomorrow's The (Melbourne) Magazine in The Age.

McGuire's influence was shown in that he was voted ahead of one of the league's most important lieutenants - AFL operations manager Adrian Anderson. ''There are few people in the country the 47-year-old can't reach. Where exactly does his power lie? Like Eddie himself, everywhere,'' the power panel said.

Sydney co-captain Adam Goodes and Carlton captain Chris Judd emerged as the most influential players, ahead of AFL Players Association boss Matt Finnis. Judd and Goodes reinforced their influence last year when they questioned the AFL during negotiations for the collective bargaining agreement.

Hawthorn coach Alastair Clarkson was voted the most influential coach.

News Limited chief executive Kim Williams and Fox Sports Melbourne general manager Rod Law were the most powerful media bosses, ahead of Network Seven's Tim Worner, Lewis Martin and Bruce McWilliam. Of the club administrators, Geelong chief executive Brian Cook, the man who played an instrumental role in transforming the Cats from a financial basket case into a powerhouse, was voted the most influential.

AFL commissioner Christopher Lynch was a surprise selection at No. 9. The former chief executive of Transurban is said to have brought a new level of financial expertise to the commission since joining in 2008. AFL chief executive Andrew Demetriou was voted the most powerful figure.

The power panel comprised a group of 12 senior Age writers, columnists and editors.