Lance Franklin celebrates with teammates during the match against Adelaide on Saturday.

Lance Franklin celebrates with teammates during the match against Adelaide on Saturday. Photo: Getty Images

Sydney's much-discussed culture has won the day over a series of ''garbage'' media reports about Lance Franklin, according to former Sydney star Jude Bolton.

Two-time premiership player Bolton says most of the media hype around apparent problems with high-profile former Hawk Franklin settling into his new club have been rubbish.

''This is majority garbage in my view,'' Bolton told Channel Seven's AFL Game Day on Sunday.

The Swans recovered from a 0-2 start to thrash the Crows at Adelaide Oval on Saturday.

Franklin stood tall with four goals in a performance welcomed by the Swans, who have battled negative headlines in recent weeks.

Coach John Longmire has denied Franklin and veteran utility Ryan O'Keefe were involved in a fight at training, while another of Franklin's teammates, Dan Hannebery, has made the newspapers for crashing Franklin's car.

''If it's such a strong culture, you'd think it would hold up under this sort of scrutiny,'' Bolton said. ''Certainly a win just takes that [drama] away. It's something so foreign to the club. All this talk about car crashes and different things. This is something that the Swans have never dealt with.''

Bolton said the scrutiny from the media had been constant, especially over the recruiting of star forwards Franklin and Kurt Tippett, which sparked protests from rivals clubs over the cost of living allowance rules, which have since been changed.

AAP