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Buckley's secret - the press

Date

Will Brodie

Nathan Buckley the Channel Seven commentator, withLeigh Matthews, Bruce McAveny and Denis Cometti.

Nathan Buckley the Channel Seven commentator, withLeigh Matthews, Bruce McAveny and Denis Cometti. Photo: Channel Seven

Can you account for every one of your words and actions under pressure in the office last week? What do you think of what that former manager said about the new workflow you oversaw after he left? Does your company monitor your every move, every day on CCTV?

Are you trending on twitter, and the subject of analysis and commentary from an entire radio station and TV channel on top of the rest of the print and electronic media?

If you answer yes to all of the above, you may be ready for a job as an AFL head coach. Sure, you might need to know a bit about handpass-to-kick ratios, zone strategies and corkies, but if you can calmly handle an insane level of scrutiny, you possess an essential modern talent essential to the job.

Tough start: Nathan Buckley hasn't dodged the fallout from Collingwood's disappointing loss to Carlton last Friday.

Tough start: Nathan Buckley hasn't dodged the fallout from Collingwood's disappointing loss to Carlton last Friday. Photo: Getty Images

These days, an AFL coach must be more than 'media-savvy'; he must know and enjoy the cut and thrust of an overheated fourth estate.

The opening of the 2012 season has proven that the AFL is not just in the 'entertainment business', it takes a unique personality to handle the pressure once he becomes the focus.

Coaches are facing questions about questions about statements about opinions, all made by persons other than themselves. Bad form is catastrophic. Bad form plus a couple of injuries, or anything else that can be classified as less than favourable equals CRISIS.

Nathan Buckley talking to the media after hsi first full squad Collingwood training session, 21th November 2011.

Nathan Buckley talking to the media after hsi first full squad Collingwood training session, 21th November 2011. Photo: Matthew Piper

With the Fox Footy Channel, SEN, fantasy footy sites, sites like this and social media added to the media environment in recent years, the feeding frenzy is so ubiquitous and competitive that a calm or rational voice seems sage-like.

So when Nathan Buckley dealt with three days of Collingwood angst with an assured press conference on Tuesday, it felt like we were receiving wisdom from on-high, not simple common sense. He made hand-wringing elder statesmen Mick Malthouse and Eddie McGuire sound like amateurs.

Buckley defused the Magpie mess for a few minutes or hours by using the greatest gimmick known to defensive media strategy, one increasingly employed by the new breed of coach: honesty.

Magpies coach Mick Malthouse (left) shares a lolly from his lolly bag with assistant coach Nathan Buckley during a ...

Magpies coach Mick Malthouse (left) shares a lolly from his lolly bag with assistant coach Nathan Buckley during a Collingwood training session, 2010. Photo: Paul Rovere

Saving his passionate outbursts for reactions to clanger kicks in the coaching box, Buckley met probing questions with aplomb. He was considered, rational, measured, but frank. He offered the quotes necessary to fill stories and soundbites, and even admitted to disquiet at the spat between Malthouse and McGuire, reducing Collingwood's woes to the matter of on-field performance.

He ignored the uncontrollable world of speculation, rumour, innuendo and emotive big statements, and offered surprising empathy for his aggrieved predecessor. It was a clever and interesting performance.

Buckley, long in the public eye, knows what his interlocutors need. He spent a highly-praised stint in the media post-retirement as part of his self-devised coaching course.

He is representative of a new breed of coaches who embrace modern media madness and try to use it to good effect for their own ends, rather than despising and mistrusting it with a paranoid hostility.

Speaking about the continuing scrutiny of his relationship with former coach Mick Malthouse, Buckley said

"I understand that its going to keep coming and its unfortunate for all of us, but that's just the way it is."

All the same, Buckley will lessen the effects of the feeding frenzy upon his team as much as he can. He will make the best of a situation that only really changes once results and form improve.

In the days of senior coaches delegating to a panel of assistants, the buck still stops with Bucks, the head coach, and you can see why he did his work experience on the other side of the microphone: These days, speaking well, and thinking clearly under media pressure are no mere one-per-centers.

In this environment, at a club as prominent as Collingwood, when times get tough, having advanced media skills could be more like a twenty- or thirty-per-center.

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AFL 2016

Round 1
Thu, 24 MarTimes shown AEDT
RIC vs CAR 19:20MCG
Sat, 26 MarTimes shown AEDT
MEL vs GWS 13:40MCG
GCF vs ESS 16:35MS
NTH vs ADE 19:25ES
SYD vs COL 19:25ANZ
Sun, 27 MarTimes shown AEDT
WBU vs FRE 13:10ES
PTA vs STK 15:20Adelaide Oval
WCE vs BRI 19:40Domain Stadium
Mon, 28 MarTimes shown AEDT
GEE vs HAW 15:20MCG
View All Fixtures
Round 2
Fri, 01 AprTimes shown AEDT
COL vs RIC 19:50MCG
Sat, 02 AprTimes shown AEDT
ADE vs PTA 13:45Adelaide Oval
ESS vs MEL 14:10MCG
BRI vs NTH 16:35G
STK vs WBU 19:25ES
FRE vs GCF 19:40Domain Stadium
Sun, 03 AprTimes shown AEST
GWS vs GEE 13:10SO
HAW vs WCE 15:20MCG
CAR vs SYD 16:40ES
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Round 3
Fri, 08 AprTimes shown AEST
PTA vs ESS 19:50Adelaide Oval
Sat, 09 AprTimes shown AEST
STK vs COL 13:45MCG
RIC vs ADE 14:10ES
SYD vs GWS 16:35SCG
GCF vs CAR 19:25MS
WCE vs FRE 19:40Domain Stadium
Sun, 10 AprTimes shown AEST
NTH vs MEL 13:10BA
WBU vs HAW 15:20ES
GEE vs BRI 16:40SS
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Round 4
Fri, 15 AprTimes shown AEST
WCE vs RIC 20:10Domain Stadium
Sat, 16 AprTimes shown AEST
ESS vs GEE 13:45MCG
HAW vs STK 14:10AS
BRI vs GCF 16:35G
CAR vs WBU 19:25ES
ADE vs SYD 19:40Adelaide Oval
Sun, 17 AprTimes shown AEST
GWS vs PTA 13:10SO
COL vs MEL 15:20MCG
NTH vs FRE 16:40ES
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Round 5
Fri, 22 AprTimes shown AEST
HAW vs ADE 19:50MCG
Sat, 23 AprTimes shown AEST
SYD vs WCE 13:40SCG
GCF vs NTH 16:35MS
WBU vs BRI 19:25ES
PTA vs GEE 19:40Adelaide Oval
Sun, 24 AprTimes shown AEST
STK vs GWS 13:10ES
FRE vs CAR 16:10Domain Stadium
MEL vs RIC 19:10MCG
Mon, 25 AprTimes shown AEST
COL vs ESS 15:20MCG
View All Fixtures
Round 6
Fri, 29 AprTimes shown AEST
NTH vs WBU 19:50ES
Sat, 30 AprTimes shown AEST
MEL vs STK 13:45ES
ADE vs FRE 14:10Adelaide Oval
GWS vs HAW 16:35Spotless Stadium
RIC vs PTA 19:25MCG
GEE vs GCF 19:25SS
Sun, 01 MayTimes shown AEST
BRI vs SYD 13:10G
CAR vs ESS 15:20MCG
WCE vs COL 16:40Domain Stadium
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Round 7
Fri, 06 MayTimes shown AEST
RIC vs HAW 19:50MCG
Sat, 07 MayTimes shown AEST
COL vs CAR 13:45MCG
GEE vs WCE 14:10SS
SYD vs ESS 16:35ANZ
GCF vs MEL 17:10MS
WBU vs ADE 19:40ES
FRE vs GWS 20:10Domain Stadium
Sun, 08 MayTimes shown AEST
STK vs NTH 15:20ES
PTA vs BRI 16:40Adelaide Oval
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Round 8
Fri, 13 MayTimes shown AEST
ADE vs GEE 19:50Adelaide Oval
Sat, 14 MayTimes shown AEST
ESS vs NTH 13:45ES
HAW vs FRE 14:10AS
GWS vs GCF 16:35Spotless Stadium
BRI vs COL 19:25G
RIC vs SYD 19:25MCG
Sun, 15 MayTimes shown AEST
CAR vs PTA 13:10ES
MEL vs WBU 15:20MCG
WCE vs STK 16:40Domain Stadium
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Round 9
Fri, 20 MayTimes shown AEST
HAW vs SYD 19:50MCG
Sat, 21 MayTimes shown AEST
COL vs GEE 13:45MCG
GCF vs ADE 14:10MS
PTA vs WCE 16:35Adelaide Oval
NTH vs CAR 19:25ES
FRE vs RIC 19:40Domain Stadium
Sun, 22 MayTimes shown AEST
MEL vs BRI 13:10MCG
GWS vs WBU 15:20Spotless Stadium
STK vs ESS 16:40ES
View All Fixtures
Round 10
Fri, 27 MayTimes shown AEST
SYD vs NTH 19:50SCG
Sat, 28 MayTimes shown AEST
BRI vs HAW 13:45G
MEL vs PTA 14:10TIO Traeger Park
STK vs FRE 16:35ES
ESS vs RIC 19:25MCG
ADE vs GWS 19:40Adelaide Oval
Sun, 29 MayTimes shown AEST
CAR vs GEE 13:10ES
COL vs WBU 15:20MCG
WCE vs GCF 16:40Domain Stadium
View All Fixtures
Round 11
Fri, 03 JunTimes shown AEST
NTH vs RIC 19:50BA
Sat, 04 JunTimes shown AEST
HAW vs MEL 13:45MCG
CAR vs BRI 14:10ES
GEE vs GWS 16:35SS
GCF vs SYD 19:25MS
FRE vs ESS 19:40Domain Stadium
Sun, 05 JunTimes shown AEST
COL vs PTA 13:10MCG
WBU vs WCE 15:20ES
ADE vs STK 16:40Adelaide Oval
View All Fixtures
Round 12
Fri, 10 JunTimes shown AEST
ESS vs HAW 19:50ES
Sat, 11 JunTimes shown AEST
PTA vs WBU 13:40Adelaide Oval
BRI vs FRE 16:35G
GEE vs NTH 19:25ES
WCE vs ADE 19:40Domain Stadium
Sun, 12 JunTimes shown AEST
STK vs CAR 13:10ES
RIC vs GCF 15:20MCG
GWS vs SYD 16:40Spotless Stadium
Mon, 13 JunTimes shown AEST
MEL vs COL 15:20MCG
View All Fixtures
Round 13
Fri, 17 JunTimes shown AEST
NTH vs HAW 19:50ES
Sat, 18 JunTimes shown AEST
BRI vs WCE 13:40G
FRE vs PTA 16:35Domain Stadium
WBU vs GEE 19:25ES
Sun, 19 JunTimes shown AEST
SYD vs MEL 13:10SCG
ESS vs GWS 16:40ES
View All Fixtures
Round 14
Thu, 23 JunTimes shown AEST
ADE vs NTH 19:50Adelaide Oval
Fri, 24 JunTimes shown AEST
COL vs FRE 19:50MCG
Sat, 25 JunTimes shown AEST
RIC vs BRI 13:40MCG
GWS vs CAR 16:35Spotless Stadium
STK vs GEE 19:25ES
Sun, 26 JunTimes shown AEST
HAW vs GCF 15:20AS
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Round 15
Thu, 30 JunTimes shown AEST
WCE vs ESS 20:10Domain Stadium
Fri, 01 JulTimes shown AEST
PTA vs RIC 19:50Adelaide Oval
Sat, 02 JulTimes shown AEST
GCF vs STK 13:40MS
SYD vs WBU 16:35SCG
CAR vs COL 19:25MCG
Sun, 03 JulTimes shown AEST
MEL vs ADE 15:20MCG
View All Fixtures
Round 16
Thu, 07 JulTimes shown AEST
PTA vs HAW 19:50Adelaide Oval
Fri, 08 JulTimes shown AEST
GEE vs SYD 19:50SS
Sat, 09 JulTimes shown AEST
GWS vs COL 13:40Spotless Stadium
GCF vs BRI 16:35MS
WBU vs RIC 19:25ES
MEL vs FRE 19:40TIO
Sun, 10 JulTimes shown AEST
CAR vs ADE 13:10MCG
WCE vs NTH 15:20Domain Stadium
ESS vs STK 16:40ES
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Round 17
Thu, 14 JulTimes shown AEST
SYD vs HAW 19:20SCG
Fri, 15 JulTimes shown AEST
FRE vs GEE 20:10Domain Stadium
Sat, 16 JulTimes shown AEST
RIC vs ESS 13:40MCG
NTH vs PTA 16:35ES
WBU vs GCF 19:25CAZ
ADE vs COL 19:40Adelaide Oval
Sun, 17 JulTimes shown AEST
CAR vs WCE 13:10MCG
STK vs MEL 15:20ES
BRI vs GWS 16:40G
View All Fixtures
Round 18
Fri, 22 JulTimes shown AEST
COL vs NTH 19:50ES
Sat, 23 JulTimes shown AEST
SYD vs CAR 13:45ANZ
GCF vs FRE 14:10MS
WCE vs MEL 16:35Domain Stadium
WBU vs STK 19:25ES
GEE vs ADE 19:25SS
Sun, 24 JulTimes shown AEST
ESS vs BRI 13:10ES
HAW vs RIC 15:20MCG
PTA vs GWS 16:40Adelaide Oval
View All Fixtures
Round 19
Fri, 29 JulTimes shown AEST
GEE vs WBU 19:50SS
Sat, 30 JulTimes shown AEST
GWS vs RIC 13:45SO
HAW vs CAR 14:10AS
COL vs WCE 16:35MCG
BRI vs PTA 19:25G
NTH vs STK 19:25ES
Sun, 31 JulTimes shown AEST
MEL vs GCF 13:10MCG
FRE vs SYD 15:20Domain Stadium
ADE vs ESS 16:40Adelaide Oval
View All Fixtures
Round 20
Fri, 05 AugTimes shown AEST
RIC vs COL 19:50MCG
Sat, 06 AugTimes shown AEST
SYD vs PTA 13:45SCG
MEL vs HAW 14:10MCG
GCF vs GWS 16:35MS
WBU vs NTH 19:25ES
ADE vs BRI 19:40Adelaide Oval
Sun, 07 AugTimes shown AEST
CAR vs STK 13:10MCG
GEE vs ESS 15:20ES
FRE vs WCE 16:40Domain Stadium
View All Fixtures
Round 21
Fri, 12 AugTimes shown AEST
WBU vs COL 19:50ES
Sat, 13 AugTimes shown AEST
BRI vs CAR 13:45G
HAW vs NTH 14:10MCG
GWS vs WCE 16:35Spotless Stadium
STK vs SYD 19:25ES
PTA vs MEL 19:40Adelaide Oval
Sun, 14 AugTimes shown AEST
ESS vs GCF 13:10ES
RIC vs GEE 15:20MCG
FRE vs ADE 16:40Domain Stadium
View All Fixtures
Round 22
Fri, 19 AugTimes shown AEST
WCE vs HAW 20:10Domain Stadium
Sat, 20 AugTimes shown AEST
NTH vs SYD 13:45BA
RIC vs STK 14:10MCG
GWS vs FRE 16:35Spotless Stadium
COL vs GCF 19:25ES
PTA vs ADE 19:40Adelaide Oval
Sun, 21 AugTimes shown AEST
CAR vs MEL 13:10MCG
BRI vs GEE 15:20G
ESS vs WBU 16:40ES
View All Fixtures
Round 23
Sat, 27 AugTimes shown AEST
HAW vs COL 12:00MCG
STK vs BRI 12:00ES
ESS vs CAR 12:00MCG
GCF vs PTA 12:00MS
SYD vs RIC 12:00SCG
NTH vs GWS 12:00ES
GEE vs MEL 12:00SS
ADE vs WCE 12:30Adelaide Oval
FRE vs WBU 14:00Domain Stadium
View All Fixtures
AFL 2015
Overall standings
Team P W L D % Pts
Adelaide Crows 0 0 0 0 - 0
Brisbane Lions 0 0 0 0 - 0
Carlton 0 0 0 0 - 0
Collingwood 0 0 0 0 - 0
Essendon 0 0 0 0 - 0
Fremantle 0 0 0 0 - 0
Geelong Cats 0 0 0 0 - 0
Gold Coast Suns 0 0 0 0 - 0
View all
 

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