JavaScript disabled. Please enable JavaScript to use My News, My Clippings, My Comments and user settings.

If you have trouble accessing our login form below, you can go to our login page.

If you have trouble accessing our login form below, you can go to our login page.

Buckley's secret - the press

Date

Will Brodie

Nathan Buckley the Channel Seven commentator, withLeigh Matthews, Bruce McAveny and Denis Cometti.

Nathan Buckley the Channel Seven commentator, withLeigh Matthews, Bruce McAveny and Denis Cometti. Photo: Channel Seven

Can you account for every one of your words and actions under pressure in the office last week? What do you think of what that former manager said about the new workflow you oversaw after he left? Does your company monitor your every move, every day on CCTV?

Are you trending on twitter, and the subject of analysis and commentary from an entire radio station and TV channel on top of the rest of the print and electronic media?

If you answer yes to all of the above, you may be ready for a job as an AFL head coach. Sure, you might need to know a bit about handpass-to-kick ratios, zone strategies and corkies, but if you can calmly handle an insane level of scrutiny, you possess an essential modern talent essential to the job.

Tough start: Nathan Buckley hasn't dodged the fallout from Collingwood's disappointing loss to Carlton last Friday.

Tough start: Nathan Buckley hasn't dodged the fallout from Collingwood's disappointing loss to Carlton last Friday. Photo: Getty Images

These days, an AFL coach must be more than 'media-savvy'; he must know and enjoy the cut and thrust of an overheated fourth estate.

The opening of the 2012 season has proven that the AFL is not just in the 'entertainment business', it takes a unique personality to handle the pressure once he becomes the focus.

Coaches are facing questions about questions about statements about opinions, all made by persons other than themselves. Bad form is catastrophic. Bad form plus a couple of injuries, or anything else that can be classified as less than favourable equals CRISIS.

Nathan Buckley talking to the media after hsi first full squad Collingwood training session, 21th November 2011.

Nathan Buckley talking to the media after hsi first full squad Collingwood training session, 21th November 2011. Photo: Matthew Piper

With the Fox Footy Channel, SEN, fantasy footy sites, sites like this and social media added to the media environment in recent years, the feeding frenzy is so ubiquitous and competitive that a calm or rational voice seems sage-like.

So when Nathan Buckley dealt with three days of Collingwood angst with an assured press conference on Tuesday, it felt like we were receiving wisdom from on-high, not simple common sense. He made hand-wringing elder statesmen Mick Malthouse and Eddie McGuire sound like amateurs.

Buckley defused the Magpie mess for a few minutes or hours by using the greatest gimmick known to defensive media strategy, one increasingly employed by the new breed of coach: honesty.

Magpies coach Mick Malthouse (left) shares a lolly from his lolly bag with assistant coach Nathan Buckley during a Collingwood training session, 2010.

Magpies coach Mick Malthouse (left) shares a lolly from his lolly bag with assistant coach Nathan Buckley during a Collingwood training session, 2010. Photo: Paul Rovere

Saving his passionate outbursts for reactions to clanger kicks in the coaching box, Buckley met probing questions with aplomb. He was considered, rational, measured, but frank. He offered the quotes necessary to fill stories and soundbites, and even admitted to disquiet at the spat between Malthouse and McGuire, reducing Collingwood's woes to the matter of on-field performance.

He ignored the uncontrollable world of speculation, rumour, innuendo and emotive big statements, and offered surprising empathy for his aggrieved predecessor. It was a clever and interesting performance.

Buckley, long in the public eye, knows what his interlocutors need. He spent a highly-praised stint in the media post-retirement as part of his self-devised coaching course.

He is representative of a new breed of coaches who embrace modern media madness and try to use it to good effect for their own ends, rather than despising and mistrusting it with a paranoid hostility.

Speaking about the continuing scrutiny of his relationship with former coach Mick Malthouse, Buckley said

"I understand that its going to keep coming and its unfortunate for all of us, but that's just the way it is."

All the same, Buckley will lessen the effects of the feeding frenzy upon his team as much as he can. He will make the best of a situation that only really changes once results and form improve.

In the days of senior coaches delegating to a panel of assistants, the buck still stops with Bucks, the head coach, and you can see why he did his work experience on the other side of the microphone: These days, speaking well, and thinking clearly under media pressure are no mere one-per-centers.

In this environment, at a club as prominent as Collingwood, when times get tough, having advanced media skills could be more like a twenty- or thirty-per-center.

Related Coverage

Buckley backs Malthouse's right to comment

His team is crippled by injuries to key players, and just suffered a horrendous loss to its arch-rival, but new Magpies coach Nathan Buckley has shown the football world that he will not be easily flustered by off-field pressures.

Eade denies rift at Magpies

Collingwood football director Rodney Eade says he's seen no sign of a rift between coach Nathan Buckley and a group of players at the AFL club.

Port unsure of Magpies' chaos effect

Port Adelaide recruit John McCarthy isn't sure whether Collingwood's "chaotic week" makes it a good or bad time to face his old AFL club.

Tension turns to open hostility

The tension that simmered beneath the surface of the Mick Malthouse succession plan at Collingwood took just three weeks of the new coach's reign to erupt into open hostility.

Eddie to Mick: 'move on'

Collingwood president Eddie McGuire attacks comments critical of the Magpies made by former coach Mick Malthouse.

What becomes of the broken hearted?

The much-vaunted Magpie 'handover' has become personal.

Related Coverage

AFL 2015

Round 1
Thu, 02 AprTimes shown AEDT
CAR 78 vs RIC 105 19:20MCG
Sat, 04 AprTimes shown AEDT
MEL 115 vs GCF 89 13:40MCG
SYD 72 vs ESS 60 16:35ANZ
BRI 74 vs COL 86 19:20G
WBU 97 vs WCE 87 19:20ES
Sun, 05 AprTimes shown AEST
STK 78 vs GWS 87 13:10ES
ADE 140 vs NTH 63 15:20Adelaide Oval
FRE 75 vs PTA 68 18:40Domain Stadium
Mon, 06 AprTimes shown AEST
HAW 123 vs GEE 61 15:20MCG
View All Fixtures
Round 2
Fri, 10 AprTimes shown AEST
WCE 131 vs CAR 62 20:10Domain Stadium
Sat, 11 AprTimes shown AEST
RIC 66 vs WBU 85 13:45MCG
GWS 101 vs MEL 56 14:10SO
COL 63 vs ADE 90 16:35ES
GCF 76 vs STK 104 19:20MS
PTA 44 vs SYD 92 19:40Adelaide Oval
Sun, 12 AprTimes shown AEST
GEE 60 vs FRE 104 13:10SS
ESS 78 vs HAW 76 15:20MCG
NTH 133 vs BRI 51 16:40ES
View All Fixtures
Round 3
Fri, 17 AprTimes shown AEST
COL 140 vs STK 66 19:50MCG
Sat, 18 AprTimes shown AEST
CAR 84 vs ESS 105 13:45MCG
ADE 80 vs MEL 55 14:10Adelaide Oval
SYD 111 vs GWS 90 16:35SCG
NTH 105 vs PTA 113 19:20ES
BRI 58 vs RIC 137 19:20G
Sun, 19 AprTimes shown AEST
HAW 127 vs WBU 57 13:10AS
GEE 105 vs GCF 96 15:20SS
WCE 81 vs FRE 111 16:40Domain Stadium
View All Fixtures
Round 4
Fri, 24 AprTimes shown AEST
RIC 51 vs MEL 83 19:50MCG
Sat, 25 AprTimes shown AEST
STK 81 vs CAR 121 11:10NZ
ESS 49 vs COL 69 14:40MCG
GWS 119 vs GCF 53 17:40SO
PTA 99 vs HAW 91 19:40Adelaide Oval
FRE 74 vs SYD 60 20:45Domain Stadium
Sun, 26 AprTimes shown AEST
BRI 65 vs WCE 118 13:10G
GEE 67 vs NTH 83 15:20SS
WBU 125 vs ADE 68 16:40ES
View All Fixtures
Round 5
Fri, 01 MayTimes shown AEST
CAR 45 vs COL 120 19:50MCG
Sat, 02 MayTimes shown AEST
RIC 76 vs GEE 85 13:45MCG
SYD 73 vs WBU 77 14:10SCG
GCF 118 vs BRI 54 16:35MS
NTH 70 vs HAW 130 19:20ES
WCE 120 vs GWS 33 19:40Domain Stadium
Sun, 03 MayTimes shown AEST
MEL 50 vs FRE 118 13:10MCG
STK 80 vs ESS 82 15:20ES
ADE 91 vs PTA 115 16:40Adelaide Oval
View All Fixtures
Round 6
Fri, 08 MayTimes shown AEST
COL vs GEE 19:50MCG
Sat, 09 MayTimes shown AEST
NTH vs RIC 13:45BA
WBU vs STK 14:10ES
GWS vs HAW 16:35Spotless Stadium
GCF vs ADE 17:10MS
MEL vs SYD 19:20MCG
FRE vs ESS 20:10Domain Stadium
Sun, 10 MayTimes shown AEST
CAR vs BRI 15:20ES
PTA vs WCE 16:40Adelaide Oval
View All Fixtures
Round 7
Fri, 15 MayTimes shown AEST
ESS vs NTH 19:50ES
Sat, 16 MayTimes shown AEST
ADE vs STK 13:45Adelaide Oval
HAW vs MEL 14:10MCG
CAR vs GWS 16:35ES
SYD vs GEE 19:20ANZ
WCE vs GCF 19:40Domain Stadium
Sun, 17 MayTimes shown AEST
WBU vs FRE 13:10ES
RIC vs COL 15:20MCG
BRI vs PTA 16:40G
View All Fixtures
Round 8
Fri, 22 MayTimes shown AEST
GEE vs CAR 19:50ES
Sat, 23 MayTimes shown AEST
STK vs WCE 13:45ES
GWS vs ADE 14:10Spotless Stadium
GCF vs COL 16:35MS
HAW vs SYD 19:20MCG
FRE vs NTH 19:40Domain Stadium
Sun, 24 MayTimes shown AEST
ESS vs BRI 13:10ES
MEL vs WBU 15:20MCG
PTA vs RIC 16:40Adelaide Oval
View All Fixtures
Round 9
Fri, 29 MayTimes shown AEST
SYD vs CAR 19:50SCG
Sat, 30 MayTimes shown AEST
HAW vs GCF 13:45AS
MEL vs PTA 14:10TIO Traeger Park
WBU vs GWS 16:35ES
RIC vs ESS 19:20MCG
ADE vs FRE 19:40Adelaide Oval
Sun, 31 MayTimes shown AEST
BRI vs STK 13:10G
COL vs NTH 15:20MCG
WCE vs GEE 16:40Domain Stadium
View All Fixtures
Round 10
Fri, 05 JunTimes shown AEST
FRE vs RIC 20:10Domain Stadium
Sat, 06 JunTimes shown AEST
CAR vs ADE 13:40MCG
GCF vs SYD 16:35MS
ESS vs GEE 19:20ES
PTA vs WBU 19:40Adelaide Oval
Sun, 07 JunTimes shown AEST
GWS vs BRI 13:10Spotless Stadium
NTH vs WCE 15:20BA
STK vs HAW 16:40ES
Mon, 08 JunTimes shown AEST
MEL vs COL 15:20MCG
View All Fixtures
Round 11
Fri, 12 JunTimes shown AEST
PTA vs GEE 19:50Adelaide Oval
Sat, 13 JunTimes shown AEST
GCF vs FRE 13:40MS
WCE vs ESS 16:35Domain Stadium
NTH vs SYD 19:20ES
Sun, 14 JunTimes shown AEST
COL vs GWS 13:10MCG
STK vs MEL 16:40ES
View All Fixtures
Round 12
Thu, 18 JunTimes shown AEST
ADE vs HAW 19:50Adelaide Oval
Fri, 19 JunTimes shown AEST
RIC vs WCE 19:50MCG
Sat, 20 JunTimes shown AEST
CAR vs PTA 13:40MCG
GWS vs NTH 16:35Spotless Stadium
WBU vs BRI 19:20ES
Sun, 21 JunTimes shown AEST
GEE vs MEL 15:20SS
View All Fixtures
Round 13
Thu, 25 JunTimes shown AEST
FRE vs COL 20:10Domain Stadium
Fri, 26 JunTimes shown AEST
SYD vs RIC 19:50SCG
Sat, 27 JunTimes shown AEST
HAW vs ESS 13:40MCG
BRI vs ADE 16:35G
STK vs WBU 19:20ES
Sun, 28 JunTimes shown AEST
CAR vs GCF 15:20ES
View All Fixtures
Round 14
Thu, 02 JulTimes shown AEST
SYD vs PTA 19:20SCG
Fri, 03 JulTimes shown AEST
COL vs HAW 19:50MCG
Sat, 04 JulTimes shown AEST
RIC vs GWS 13:40MCG
GCF vs NTH 16:35MS
WBU vs CAR 19:20ES
MEL vs WCE 19:40TIO
Sun, 05 JulTimes shown AEST
ESS vs STK 13:10ES
ADE vs GEE 15:20Adelaide Oval
FRE vs BRI 16:40Domain Stadium
View All Fixtures
Round 15
Thu, 09 JulTimes shown AEST
PTA vs COL 19:50Adelaide Oval
Fri, 10 JulTimes shown AEST
RIC vs CAR 19:50MCG
Sat, 11 JulTimes shown AEST
ESS vs MEL 13:40MCG
WBU vs GCF 16:35CAZ
NTH vs GEE 19:20ES
WCE vs ADE 19:40Domain Stadium
Sun, 12 JulTimes shown AEST
GWS vs STK 13:10Spotless Stadium
HAW vs FRE 15:20AS
BRI vs SYD 16:40G
View All Fixtures
Round 16
Fri, 17 JulTimes shown AEST
NTH vs ESS 19:50ES
Sat, 18 JulTimes shown AEST
GEE vs WBU 13:45SS
GCF vs GWS 14:10MS
COL vs WCE 16:35ES
SYD vs HAW 19:20ANZ
FRE vs CAR 19:40Domain Stadium
Sun, 19 JulTimes shown AEST
MEL vs BRI 13:10MCG
PTA vs ADE 15:20Adelaide Oval
STK vs RIC 16:40ES
View All Fixtures
Round 17
Fri, 24 JulTimes shown AEST
CAR vs HAW 19:50ES
Sat, 25 JulTimes shown AEST
GWS vs GEE 13:45SO
ADE vs GCF 14:10Adelaide Oval
RIC vs FRE 16:35MCG
ESS vs PTA 19:20ES
BRI vs NTH 19:20G
Sun, 26 JulTimes shown AEST
WBU vs COL 13:10ES
MEL vs STK 15:20MCG
WCE vs SYD 16:40Domain Stadium
View All Fixtures
Round 18
Fri, 31 JulTimes shown AEST
HAW vs RIC 19:50MCG
Sat, 01 AugTimes shown AEST
GEE vs BRI 13:45SS
COL vs MEL 14:10MCG
SYD vs ADE 16:35SCG
CAR vs NTH 19:20ES
GCF vs WCE 19:20MS
Sun, 02 AugTimes shown AEST
PTA vs STK 13:10Adelaide Oval
ESS vs WBU 15:20ES
FRE vs GWS 16:40Domain Stadium
View All Fixtures
Round 19
Fri, 07 AugTimes shown AEST
ADE vs RIC 19:50Adelaide Oval
Sat, 08 AugTimes shown AEST
COL vs CAR 13:45MCG
WBU vs PTA 14:10ES
BRI vs GCF 16:35G
GEE vs SYD 19:20SS
WCE vs HAW 19:40Domain Stadium
Sun, 09 AugTimes shown AEST
MEL vs NTH 13:10MCG
GWS vs ESS 15:20Spotless Stadium
STK vs FRE 16:40ES
View All Fixtures
Round 20
Fri, 14 AugTimes shown AEST
SYD vs COL 19:50SCG
Sat, 15 AugTimes shown AEST
ESS vs ADE 13:45ES
NTH vs STK 14:10BA
PTA vs GWS 16:35Adelaide Oval
GEE vs HAW 19:20MCG
BRI vs CAR 19:20G
Sun, 16 AugTimes shown AEST
RIC vs GCF 13:10MCG
WBU vs MEL 15:20ES
FRE vs WCE 16:40Domain Stadium
View All Fixtures
Round 21
Fri, 21 AugTimes shown AEST
HAW vs PTA 19:50ES
Sat, 22 AugTimes shown AEST
COL vs RIC 13:45MCG
GWS vs SYD 14:10Spotless Stadium
GCF vs ESS 16:35MS
STK vs GEE 19:20ES
ADE vs BRI 19:40Adelaide Oval
Sun, 23 AugTimes shown AEST
NTH vs FRE 13:10ES
CAR vs MEL 15:20MCG
WCE vs WBU 16:40Domain Stadium
View All Fixtures
Round 22
Fri, 28 AugTimes shown AEST
GEE vs COL 19:50MCG
Sat, 29 AugTimes shown AEST
GWS vs CAR 13:45Spotless Stadium
HAW vs BRI 14:10AS
NTH vs WBU 16:35ES
ESS vs RIC 19:20MCG
GCF vs PTA 19:20MS
Sun, 30 AugTimes shown AEST
ADE vs WCE 13:10Adelaide Oval
STK vs SYD 15:20ES
FRE vs MEL 16:40Domain Stadium
View All Fixtures
Round 23
Fri, 04 SepTimes shown AEST
COL vs ESS 00:00MCG
RIC vs NTH 00:00ES
HAW vs CAR 00:00MCG
GEE vs ADE 00:00SS
SYD vs GCF 00:00SCG
MEL vs GWS 00:00ES
BRI vs WBU 00:00G
PTA vs FRE 00:30Adelaide Oval
WCE vs STK 02:00Domain Stadium
View All Fixtures
AFL 2015
Overall standings
Team P W L D % Pts
Fremantle 5 5 0 0 151.10 20
Collingwood 5 4 1 0 147.53 16
Western Bulldogs 5 4 1 0 104.75 16
Hawthorn 5 3 2 0 149.86 12
West Coast Eagles 5 3 2 0 145.92 12
Sydney Swans 5 3 2 0 118.26 12
Adelaide Crows 5 3 2 0 111.40 12
GWS Giants 5 3 2 0 102.87 12
View all
 
Featured advertisers