Essendon has decided the best way to handle February 5 is to confront it head on.

The club has started what appears to be a membership and marketing campaign with the simple slogan 05.02.14.

Wednesday marks the first anniversary of the announcement that Essendon was coming under AFL and Australian Sports Anti-Doping Authority investigation for its supplements program.

The Dons have called a Wednesday media conference with Mark Thompson, Jobe Watson and 1965 premiership captain Ken Fraser.