Collingwood president Eddie McGuire has attacked some fellow AFL clubs, saying it was time for them to "stop cheating", and "burning the competition to the ground every other year".
McGuire was speaking to SEN radio before flying to Adelaide for a briefing of clubs by the AFL's Equalisation Working Party, of which he is a key member. But it was not the competition's struggling teams he had in his sights.
"It's time for a few clubs to pull their heads in and start putting into the competition. I’m not just talking about the poorer clubs, I’m talking about some of the middle-ranked clubs who ... should be doing better.
"And it's time for them to actually kick into the competition and for a few clubs pull their head in and stop cheating and burning the competition to the ground every other year."
McGuire said that the slate would probably be wiped clean for recent transgressors.
Eddie McGuire and Andrew Demetriou at the Stokehouse Photo: Arsineh Houspian
"But the next team that cheats and the next administration that does it, they should be be put in the city square and flogged.
"I’ve had enough of this. I’ve had enough of the AFL bailing out clubs that have systematically rorted the system and on numerous occasions… No more! "
McGuire said such breaches would be on the agenda at today's meeting. McGuire opposes taxing the overall income of rich clubs, pushing the need for all clubs to be funded so they can pay 100% of the salary cap to players.
"The AFL have made it clear what they want so we have working to make it palatable for clubs so there's a reason to turn up at work every day," McGuire says.
"Once you get to an even playing field for the game itself, the money doesn't really come into it. You look after the clubs as required as part of the business plan of the AFL...
"I really do believe that every team should have the opportunity to be able to compete, and then if you're smart enough and good enough, you win. Who wants to be a cheat and who wants to win because you have advantages over the others? Let's make it a real competition."
Andrew Demetriou, speaking earlier on Tuesday morning on 3AW, said that he favoured raising the levels of the lower clubs rather than lowering those of the wealthier clubs, in order to achieve greater parity. He said revenue sharing was the main priority of his final year in his role as AFL CEO.
McGuire joked that he would not be pursuing the AFL CEO role because it was "bad enough having to fund them (the AFL), without having to run it!"
He said that the AFL needed to take its time coming up with the right person for the role, but he felt Demetriou's deputy Gillon McLachlan was well placed to succeed his boss.
Earlier on SEN, North Melbourne president James Brayshaw had strongly endorsed the appointment of McLachlan.