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Eddie McGuire's passion can be a pitfall

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McGuire takes aim at the Swans

Collingwood president Eddie McGuire has taken the Sydney Swans to task over not investing in the future of the AFL during his Monday morning Hot Breakfast program on Triple M.

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Eddie McGuire's passionate conviction that his every football step is taken for the good of the Collingwood Football Club is his greatest asset and occasionally his fatal flaw.

2013: Facing an unforgiving media after making an on air gaffe regarding Adam Goodes. Click for more photos

Life and times of Eddie McGuire

The polarising Collingwood president and media figure Eddie McGuire has been in the spotlight for three decades. Photo: Pat Scala

So perhaps it is no coincidence that this latest stream-of-consciousness ranting by the Magpies president runs parallel to the Pies' form slump. Certainly McGuire's most silent year media-wise was 2010, the club's premiership season.

This is not suggesting that Collingwood's embarrassing performance on Sunday was linked to McGuire's decision to turn on John Longmire and the Swans. Of course it wasn't. But McGuire's voice is so loud it cannot help prove a distraction to his staff. Not to mention occasional high-octane fuel to the opposition.

ln this case, McGuire has convinced himself he is acting on behalf of all AFL clubs when he takes on the premiership favourite Sydney over its supposedly secretive and beneficial agreements with the AFL.

Illustration: Edd Aragon

Illustration: Edd Aragon

And because the league so blatantly turns to McGuire every time it needs a black-and-white tick on big issues, and respects his clout, it selected him as the No. 1 spruiker in perhaps its last attempt to resurrect the International Rules series. Which empowered McGuire to suggest Sydney coach Longmire was turning his back on his country for refusing to work with him in the game against Ireland.

Now Sydney is fighting back and it is not alone in having lost patience with the imbalance of power within the AFL club system.

Geelong president Colin Carter expressed disappointment that the league had weakened its equalisation plans after some serious tantrum-throwing by McGuire and was labelled a ''hall-of-fame hypocrite''. And so it goes on.

Longmire is as competitive an animal as exists in the competition.

Already pretty disgusted at McGuire's Adam Goodes comments of 2013 and that issue's clumsy fallout and furious - like all highly sensitive Swans bosses - at suggestions his club is rorting the salary cap, McGuire's suggestion that the club is hiding players in its academy proved the final straw.

All clubs love beating Collingwood but you can only imagine the Swans next time they face the Magpies. McGuire has made Collingwood so powerful but he creates more work for his colleagues at the same time.

The Heath Shaw-Alan Didak driving drama of 2008 was the classic example where McGuire took charge and so distracted his staff that perhaps no one thought to apply such basics as immediately checking facts with police - a move that could have saved the club much embarrassment.

As Nathan Buckley, then a 3AW media commentator, said at the time: ''Another issue I can't understand is why Eddie and Mick [coach Malthouse] really had to discuss it. Generally the footy manager deals with the disciplinary issues.

''That happens with other clubs but any issue with Collingwood gets blown up a lot more than it needs to. I can't think of any other president that would've had to address that issue on the day.''

Standing stony-faced at the players' race looking mutinous is one thing, addressing the players at crucial times another accepted role of a club president. But some of his morning radio deliveries and weird analogies suggest that he, and not the rest of the AFL community, requires a cup of tea and a Bex and a good lie down.

McGuire's Goodes misstep and more recent TV profanity that slipped out with Kane Cornes on Fox Footy would suggest that his admirable passion occasionally leaves him simply too exhausted to think straight. And that cannot be good for Collingwood.

25 comments so far

  • Surely with the Colling 'pups' going so bad , it is time for Eddie to consider has he stayed too long in the job.

    Malthouse was pushed out after only one premiership. Eddie has been there longer

    I am sick of turning on Fox TV and seeing him there. Sick of seeing him in his Herald Sun column and on radio.

    I hate the idea he is the AFL and senior to all the office bearers.

    Abbott has to get rid of his PUP's and Colling has to get rid of its PUP's too

    Date and time
    July 15, 2014, 9:28AM
    • I like Eddie but you are absolutely spot on, his is becoming very, very tiresome and as Pies boy I wish he would stop making it all about him.

      Date and time
      July 15, 2014, 9:31AM
      • Spot on- Eddie is a smart & manipulative cookie and has successfully swung the media away from a club/ coach week of scrutiny. At some point in the near future I would like to see the AFL rule that a club president can not hold any position in the media- it is extremely inappropriate.

        Date and time
        July 15, 2014, 9:41AM
        • I agree 100%, but that being said, Messers Brayshaw and Koch, for all of their flaws somehow seem to handle it better than Ed.

          South of the Border, down Mexico way
          Date and time
          July 15, 2014, 12:18PM
      • Funny that Eddie criticises News Corp. For loudmouth , ill thought - out , irrelevant , conflict of interest sprays , Eddie McGuire and Rupert Murdoch have a lot in common. We hear far too much from both of them.

        rural NSW
        Date and time
        July 15, 2014, 9:41AM
        • Eddie Maguire is such a bore. He's so overexposed, yet doesn't seem to know a thing about football. He is so one-eyed Collingwood that he has no sense of balance at all. Hearing him a few weeks ago banging on and on about how soft a head high collision was when the rest of the Foxtel panel of legendary ex-players disagreed was embarrassing to say the least. Even when the others had moved on, away he would go again, banging on about the same thing. It was also very annoying for the majority of football supporters I would suspect. That he didn't have the courage and humility to stand aside after his racist Adam Goodes gaffe last year said a lot about his massive ego and his true character. You may take the boy out of Broadmeadows, but with Eddie it seems, you can't take Broadmeadows out of the boy...
          Talking about fools with microphones, don't get me started on Brian Taylor, Luke Darcy & Richo. Their inane chatter masking as commentary drives most football supporters crazy! Call the game, you fools! No-one cares about your personal lives and listening to you pumping up your fragile egos. Save that for the bar after the game...

          In the Bloods
          Lake Oval
          Date and time
          July 15, 2014, 9:51AM
          • Thanks to Eddie for standing up for the silent Victorian Club majority, Caroline Wilson is always trying to shoot down any Victoria club or Club president bigger than her Beloved Richmond She seems to be the attack dog of the AFL when they are too afraid to do something they arm her and let her do their Dirty work

            Good Show
            Date and time
            July 15, 2014, 10:02AM
            • Personally, I enjoy Eddies comments because like the pies colours, he's either right or wrong, black or white. The trouble is HE doesn't ever think he's wrong, rarely gets admonished, and having personally witnessed his behaviour away from the microphone, has a Jeckyll and Hyde personality. I'll ALWAYS barrack for the team that plays against the pies. Really enjoyed the bombers demolition against Colingwood. That's what Eddie does, your either with him or against him.

              Date and time
              July 15, 2014, 10:07AM
              • it is all about ratings for him, when ratings are low he will come out and make a controversial comment- it is al about him and he uses his shows to push for more attention on him - and the media people will soak it up -the public are tired of his self promotion - he seels this to the TV and Radio producers to try and get his next show.

                footy nut
                Date and time
                July 15, 2014, 10:28AM
                • Doubt the afl has the G&F to censure the "I am Eddie I can say and do as I like" McQuire .If you or I said some of the things he gets away with the afl would be talking legal action .

                  Garry Parker
                  Tweed Heads
                  Date and time
                  July 15, 2014, 10:38AM

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