Tom Scully says he has noticed greater professionalism in the pre-season period leading into the Christmas break.

Tom Scully says he has noticed greater professionalism in the pre-season period leading into the Christmas break. Photo: Jeffrey Chan

It's that time of the year when AFL clubs spruik their new faces, insist their playing list has improved and, in most cases, will be ready to challenge for the finals.

For Greater Western Sydney, the Giants can tick the first two boxes, but appearing in the finals still appears beyond a list that has tasted victory just three times in the club's fledging two years but is now under the shrewd eye of rookie coach Leon Cameron.

As the Giants continue to build, Cameron is demanding greater on-field competitiveness and wins early in the new season, not only to strengthen internal belief, but create a buzz in a city in which Lance Franklin is dominating headlines for their cross-town rivals, Sydney.

To this end, vice-captain Tom Scully has noticed greater professionalism in the pre-season period leading into the Christmas break, while teammates such as Toby Greene and Adam Treloar, now in their third summer campaign, can take on greater work.

Scully says Cameron has ensured that training has been ''very structured'' and the program has flowed well. ''We are under no illusions we have to start winning games of footy,'' he says. ''At the end of the day, that's what you get judged on: how many games you win or lose.

''The reality is we have only won three games in two years. There is no shying away from the fact we need to start winning games.

''But, ultimately, wins will take care of themselves. We just need to start competing for a lot longer in games.''

The Giants did that at stages through the 2013 season, such as when they led Essendon by almost four goals at half-time in round six, only to lose by 39 points. Their sole victory would come in round 19 with a 37-point win over fellow struggler Melbourne.

Through the growing pains, Scully said his thirst for the sport had not dissipated. Rather, he said, it was simply about staying true to a plan of building with a young list. It's also a list that has lacked the equivalent of a Gary Ablett, a match-winner fellow expansion side Gold Coast has been able to boast.

''There is no doubt it has been challenging at times,'' said Scully. ''But at the end of the day, we are doing something that we love.

''Obviously, we haven't been getting the results that we are after, but I think we can certainly see if we continue to work hard together and keep building really good relationships on and off the field, and setting good standards, results will take care of themselves in coming years.

''I think now we understand how good the competition is and where we need to get to. I think the first couple of years have been about learning how much room we need to make up on the rest of the competition, and I think now we are all well aware of that. We are trying to implement ways to get better and to try and fast-track that as quickly as we can.''

Scully, 22, is doing as much as he can. The former Demon played in all but one game last season and was used in a variety of attacking or defensive roles through the midfield.

There was criticism that for his well-publicised price tag - he has a five-year, $6 million deal - the speedy left-footer should be providing match-winning bursts. That's easier said than done in a struggling side lacking match-hardened teammates. But that may now come with the likes of Shane Mumford, Heath Shaw, Dylan Addison, Jed Lamb and Josh Hunt now by his side.

It should also be remembered that Scully, with greater confidence in what had been a problem knee, did finish third in the best-and-fairest.

''Being elevated into the leadership group gave me added responsibility to perform, to not only worry about my own performance but to try and help a pretty young group go through some difficult times,'' he said.

Rival defenders are set to find things more difficult as early as next season if All-Australian full-forward Jeremy Cameron, a rehabilitated Jonathon Patton and boy wonder Tom Boyd line up inside attacking 50.

That would mean three marking talls ready to gobble up anything directed in their vicinity.

''That's the plan, having three big boys up there like that,'' Scully said.

''We all know what Jeremy is capable of. It he continues to develop we don't have to worry about him too much. Jonny Patton, we haven't seen a lot of, but he is progressing really well coming off his knee injury, and he is going to be really important helping Jeremy when he comes back.

''Obviously, with Tommy Boyd, it's going to be his first season of footy but we still think he can contribute as well.

''The team is starting to take shape. It's pretty exciting when you look down field and start to see big three targets like that.''