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How the mad as hell Tigers started winning run

Illustration: Mick Connolly.

Illustration: Mick Connolly.

"I'm mad as hell and I'm not going to take it any more" – Howard Beale, played by Peter Finch in the 1976 classic, Network.

Richmond supporters have been, at different stages, mad as hell and mad as hatters. They've suffered indignities that no other tribe, not even martyred Saints or downtrodden Dogs, can match.

Under Damien Hardwick, the Tigers made steady progress by remaining measured. The people in charge, such as Hardwick, chief executive Brendon Gale and the football department brass, were resolute in their rationality. Neither type of "mad" – insanity or anger – has been evident at Punt Road for some time.

The Gale-Hardwick regime has been marked by steady, rather than spectacular, progress. The off-field game plan since 2009 was logical: clean out the dead wood and the oldies. Go to the draft. Fill a few holes with some cheap cast-offs or bargain recruits, Sydney-style (though not Sydney-quality). Stick with Hardwick, beef up a malnourished football department, tap some Sydney fund managers and rich supporters for money before hitting up the masses. Wipe off the debt.

Not everything has been perfect – the club overdosed on second-rate recycled "talent" – but, in corporate terms, the growth graph was enough to satisfy the shareholders. If Richmond was a stock, it would have given them nice returns since 2010.

This rationality is fine, and has served the club well. Geelong has a similarly composed temperament. When Mark Thompson and Gary Ablett left, the Cats – aside from some initial angst about Bomber's defection – quietly replaced them en route to the 2011 flag.

But there comes a time in a club's development, when there must be more than rational acceptance, when the playing group decides it is fed up with losing, that it can't accept this crap any more, that excuses won't wash. This moment came for Geelong in 2007, after five rounds, when the players themselves took responsibility for their gross under-achievement, bared some inconvenient truths and began demanding more of each other – and winning.

They haven't stopped.

Richmond had a less dramatic version of that "we're not going to take it any more" moment in the middle of this Hyde and Jekyll season. At 3-10, the club was preparing for a high draft pick. Wisely, Hardwick did not pull up stumps and play stringbean Liam McBean – maybe he'd looked at the fixture and noted that it was entering a friendlier phase.

The players took ownership of their fate, from what this column gathers, to a degree that hadn't happened before. In that steady rise from 2010, Richmond's players have been directed, not directing. But by the middle of 2014, enough players had enough experience to assert themselves.

The game plan wasn't changed, but the focus was simplified. In these complicated times, players can be overloaded with information. Jack Riewoldt had opined that the Tigers had borrowed too much from Hardwick's alma mater, Hawthorn. Jack, alas, wasn't talking about their kicking skills.

The coaches pared it back to fundamentals: win the contested ball, move it more quickly, and – not least – defend all over the ground, not just in the defensive 50-metre arc. There was a premium on winning the ball back. Up to this point, Richmond had been not only poorly performed, but awful to watch. It had fiddled with a stagnant, indecisive brand, in which you could see the thought bubble forming over the player's head as he hesitated (prior to turnover). Tommy Hafey would have been aghast.

Personnel, obviously, was an enormous reason for the turnaround. Alex Rance and Ivan Maric had been absent in the early disasters, while Brett Deledio's Achilles injury had seen him sidelined or shut down. Anthony Miles came from nowhere to become a ball-winner who would release Dustin Martin and sometimes Deledio to play forward. Brandon Ellis found consistency. When Ty Vickery whacked Dean Cox and was suspended, Ben Griffiths – who remains out of contract – stepped in and surprised at centre half-forward.

What Rance and Maric provided, aside from defensive rebound (Rance) and grunt in the stoppages (big Ivan), was no less important: leadership. Trent Cotchin, meanwhile, was developing confidence as captain, learning how to communicate more effectively with teammates.

If they win on Sunday, as expected, the Tigers will have won their eighth game on the trot. Normally, this is the formline of a team destined for the top four. Nothing about Richmond's year is normal, however. This year, the Hyde period means they must rely on improbabilities to make the eight – such as beating Sydney at ANZ Stadium next weekend.

While we are compelled and fascinated by the cliffhanger ending – can they make it? – the truth is that it hardly matters whether the Tigers finish eighth, or in that traditional ninth. What they've managed, particularly over the last two matches against Essendon and Adelaide, is to learn how to win. Club insiders reckon that, even though they won 15 games in 2013, the team of last year did not show the kind of steel that saw the Tigers wrest back the momentum from the Dons and Crows.

Last year, the Tigers caught Hawthorn and stunned a few sides with their audacity, but when the spotlight shone brightest – such as in the elimination final against Carlton – they melted. While the Tigers of 2014 mightn't play finals, they've won games lately that last year's less seasoned side would have botched.

The Jekyll end to a split season shouldn't obscure the weaknesses in the playing list, nor make the administration complacent. The club won't detour much from its plan to invest primarily in the draft, rather than pursuing free agency and trades. Richmond recognises, however, that it will probably need to land an A-grader from another club at some stage in the future.

At 3-10, when afflicted teams often begin putting players in for surgery – or outright folding the tent – the Tigers took the right path. To suggest that the recovery will be for nought if they don't make the eight is nonsense. Crowds, which had dropped off, will return; members who were ready to incinerate their cards, will renew. The AFL, which wasn't about to fixture many Friday nights for the Tigers, will give them a fair share.

We cannot confidently predict what will next happen to the Tigers. Which period is the real anomaly – the first 13 games, or the last 7-8? Neither, though I suspect the former is further from "the real Richmond".

Making the eight doesn't matter as much as learning how to lead, to take ownership and how to win. And winning only follows when the players are fed up with failure.

HuffPost Australia

AFL 2016

Round 1
Thu, 24 MarTimes shown AEDT
RIC vs CAR 19:20MCG
Sat, 26 MarTimes shown AEDT
MEL vs GWS 13:40MCG
GCF vs ESS 16:35MS
NTH vs ADE 19:25ES
SYD vs COL 19:25ANZ
Sun, 27 MarTimes shown AEDT
WBU vs FRE 13:10ES
PTA vs STK 15:20Adelaide Oval
WCE vs BRI 19:40Domain Stadium
Mon, 28 MarTimes shown AEDT
GEE vs HAW 15:20MCG
View All Fixtures
Round 2
Fri, 01 AprTimes shown AEDT
COL vs RIC 19:50MCG
Sat, 02 AprTimes shown AEDT
ADE vs PTA 13:45Adelaide Oval
ESS vs MEL 14:10MCG
BRI vs NTH 16:35G
STK vs WBU 19:25ES
FRE vs GCF 19:40Domain Stadium
Sun, 03 AprTimes shown AEST
GWS vs GEE 13:10SO
HAW vs WCE 15:20MCG
CAR vs SYD 16:40ES
View All Fixtures
Round 3
Fri, 08 AprTimes shown AEST
PTA vs ESS 19:50Adelaide Oval
Sat, 09 AprTimes shown AEST
STK vs COL 13:45MCG
RIC vs ADE 14:10ES
SYD vs GWS 16:35SCG
GCF vs CAR 19:25MS
WCE vs FRE 19:40Domain Stadium
Sun, 10 AprTimes shown AEST
NTH vs MEL 13:10BA
WBU vs HAW 15:20ES
GEE vs BRI 16:40SS
View All Fixtures
Round 4
Fri, 15 AprTimes shown AEST
WCE vs RIC 20:10Domain Stadium
Sat, 16 AprTimes shown AEST
ESS vs GEE 13:45MCG
HAW vs STK 14:10AS
BRI vs GCF 16:35G
CAR vs WBU 19:25ES
ADE vs SYD 19:40Adelaide Oval
Sun, 17 AprTimes shown AEST
GWS vs PTA 13:10SO
COL vs MEL 15:20MCG
NTH vs FRE 16:40ES
View All Fixtures
Round 5
Fri, 22 AprTimes shown AEST
HAW vs ADE 19:50MCG
Sat, 23 AprTimes shown AEST
SYD vs WCE 13:40SCG
GCF vs NTH 16:35MS
WBU vs BRI 19:25ES
PTA vs GEE 19:40Adelaide Oval
Sun, 24 AprTimes shown AEST
STK vs GWS 13:10ES
FRE vs CAR 16:10Domain Stadium
MEL vs RIC 19:10MCG
Mon, 25 AprTimes shown AEST
COL vs ESS 15:20MCG
View All Fixtures
Round 6
Fri, 29 AprTimes shown AEST
NTH vs WBU 19:50ES
Sat, 30 AprTimes shown AEST
MEL vs STK 13:45ES
ADE vs FRE 14:10Adelaide Oval
GWS vs HAW 16:35Spotless Stadium
RIC vs PTA 19:25MCG
GEE vs GCF 19:25SS
Sun, 01 MayTimes shown AEST
BRI vs SYD 13:10G
CAR vs ESS 15:20MCG
WCE vs COL 16:40Domain Stadium
View All Fixtures
Round 7
Fri, 06 MayTimes shown AEST
RIC vs HAW 19:50MCG
Sat, 07 MayTimes shown AEST
COL vs CAR 13:45MCG
GEE vs WCE 14:10SS
SYD vs ESS 16:35ANZ
GCF vs MEL 17:10MS
WBU vs ADE 19:40ES
FRE vs GWS 20:10Domain Stadium
Sun, 08 MayTimes shown AEST
STK vs NTH 15:20ES
PTA vs BRI 16:40Adelaide Oval
View All Fixtures
Round 8
Fri, 13 MayTimes shown AEST
ADE vs GEE 19:50Adelaide Oval
Sat, 14 MayTimes shown AEST
ESS vs NTH 13:45ES
HAW vs FRE 14:10AS
GWS vs GCF 16:35Spotless Stadium
BRI vs COL 19:25G
RIC vs SYD 19:25MCG
Sun, 15 MayTimes shown AEST
CAR vs PTA 13:10ES
MEL vs WBU 15:20MCG
WCE vs STK 16:40Domain Stadium
View All Fixtures
Round 9
Fri, 20 MayTimes shown AEST
HAW vs SYD 19:50MCG
Sat, 21 MayTimes shown AEST
COL vs GEE 13:45MCG
GCF vs ADE 14:10MS
PTA vs WCE 16:35Adelaide Oval
NTH vs CAR 19:25ES
FRE vs RIC 19:40Domain Stadium
Sun, 22 MayTimes shown AEST
MEL vs BRI 13:10MCG
GWS vs WBU 15:20Spotless Stadium
STK vs ESS 16:40ES
View All Fixtures
Round 10
Fri, 27 MayTimes shown AEST
SYD vs NTH 19:50SCG
Sat, 28 MayTimes shown AEST
BRI vs HAW 13:45G
MEL vs PTA 14:10TIO Traeger Park
STK vs FRE 16:35ES
ESS vs RIC 19:25MCG
ADE vs GWS 19:40Adelaide Oval
Sun, 29 MayTimes shown AEST
CAR vs GEE 13:10ES
COL vs WBU 15:20MCG
WCE vs GCF 16:40Domain Stadium
View All Fixtures
Round 11
Fri, 03 JunTimes shown AEST
NTH vs RIC 19:50BA
Sat, 04 JunTimes shown AEST
HAW vs MEL 13:45MCG
CAR vs BRI 14:10ES
GEE vs GWS 16:35SS
GCF vs SYD 19:25MS
FRE vs ESS 19:40Domain Stadium
Sun, 05 JunTimes shown AEST
COL vs PTA 13:10MCG
WBU vs WCE 15:20ES
ADE vs STK 16:40Adelaide Oval
View All Fixtures
Round 12
Fri, 10 JunTimes shown AEST
ESS vs HAW 19:50ES
Sat, 11 JunTimes shown AEST
PTA vs WBU 13:40Adelaide Oval
BRI vs FRE 16:35G
GEE vs NTH 19:25ES
WCE vs ADE 19:40Domain Stadium
Sun, 12 JunTimes shown AEST
STK vs CAR 13:10ES
RIC vs GCF 15:20MCG
GWS vs SYD 16:40Spotless Stadium
Mon, 13 JunTimes shown AEST
MEL vs COL 15:20MCG
View All Fixtures
Round 13
Fri, 17 JunTimes shown AEST
NTH vs HAW 19:50ES
Sat, 18 JunTimes shown AEST
BRI vs WCE 13:40G
FRE vs PTA 16:35Domain Stadium
WBU vs GEE 19:25ES
Sun, 19 JunTimes shown AEST
SYD vs MEL 13:10SCG
ESS vs GWS 16:40ES
View All Fixtures
Round 14
Thu, 23 JunTimes shown AEST
ADE vs NTH 19:50Adelaide Oval
Fri, 24 JunTimes shown AEST
COL vs FRE 19:50MCG
Sat, 25 JunTimes shown AEST
RIC vs BRI 13:40MCG
GWS vs CAR 16:35Spotless Stadium
STK vs GEE 19:25ES
Sun, 26 JunTimes shown AEST
HAW vs GCF 15:20AS
View All Fixtures
Round 15
Thu, 30 JunTimes shown AEST
WCE vs ESS 20:10Domain Stadium
Fri, 01 JulTimes shown AEST
PTA vs RIC 19:50Adelaide Oval
Sat, 02 JulTimes shown AEST
GCF vs STK 13:40MS
SYD vs WBU 16:35SCG
CAR vs COL 19:25MCG
Sun, 03 JulTimes shown AEST
MEL vs ADE 15:20MCG
View All Fixtures
Round 16
Thu, 07 JulTimes shown AEST
PTA vs HAW 19:50Adelaide Oval
Fri, 08 JulTimes shown AEST
GEE vs SYD 19:50SS
Sat, 09 JulTimes shown AEST
GWS vs COL 13:40Spotless Stadium
GCF vs BRI 16:35MS
WBU vs RIC 19:25ES
MEL vs FRE 19:40TIO
Sun, 10 JulTimes shown AEST
CAR vs ADE 13:10MCG
WCE vs NTH 15:20Domain Stadium
ESS vs STK 16:40ES
View All Fixtures
Round 17
Thu, 14 JulTimes shown AEST
SYD vs HAW 19:20SCG
Fri, 15 JulTimes shown AEST
FRE vs GEE 20:10Domain Stadium
Sat, 16 JulTimes shown AEST
RIC vs ESS 13:40MCG
NTH vs PTA 16:35ES
WBU vs GCF 19:25CAZ
ADE vs COL 19:40Adelaide Oval
Sun, 17 JulTimes shown AEST
CAR vs WCE 13:10MCG
STK vs MEL 15:20ES
BRI vs GWS 16:40G
View All Fixtures
Round 18
Fri, 22 JulTimes shown AEST
COL vs NTH 19:50ES
Sat, 23 JulTimes shown AEST
SYD vs CAR 13:45ANZ
GCF vs FRE 14:10MS
WCE vs MEL 16:35Domain Stadium
WBU vs STK 19:25ES
GEE vs ADE 19:25SS
Sun, 24 JulTimes shown AEST
ESS vs BRI 13:10ES
HAW vs RIC 15:20MCG
PTA vs GWS 16:40Adelaide Oval
View All Fixtures
Round 19
Fri, 29 JulTimes shown AEST
GEE vs WBU 19:50SS
Sat, 30 JulTimes shown AEST
GWS vs RIC 13:45SO
HAW vs CAR 14:10AS
COL vs WCE 16:35MCG
BRI vs PTA 19:25G
NTH vs STK 19:25ES
Sun, 31 JulTimes shown AEST
MEL vs GCF 13:10MCG
FRE vs SYD 15:20Domain Stadium
ADE vs ESS 16:40Adelaide Oval
View All Fixtures
Round 20
Fri, 05 AugTimes shown AEST
RIC vs COL 19:50MCG
Sat, 06 AugTimes shown AEST
SYD vs PTA 13:45SCG
MEL vs HAW 14:10MCG
GCF vs GWS 16:35MS
WBU vs NTH 19:25ES
ADE vs BRI 19:40Adelaide Oval
Sun, 07 AugTimes shown AEST
CAR vs STK 13:10MCG
GEE vs ESS 15:20ES
FRE vs WCE 16:40Domain Stadium
View All Fixtures
Round 21
Fri, 12 AugTimes shown AEST
WBU vs COL 19:50ES
Sat, 13 AugTimes shown AEST
BRI vs CAR 13:45G
HAW vs NTH 14:10MCG
GWS vs WCE 16:35Spotless Stadium
STK vs SYD 19:25ES
PTA vs MEL 19:40Adelaide Oval
Sun, 14 AugTimes shown AEST
ESS vs GCF 13:10ES
RIC vs GEE 15:20MCG
FRE vs ADE 16:40Domain Stadium
View All Fixtures
Round 22
Fri, 19 AugTimes shown AEST
WCE vs HAW 20:10Domain Stadium
Sat, 20 AugTimes shown AEST
NTH vs SYD 13:45BA
RIC vs STK 14:10MCG
GWS vs FRE 16:35Spotless Stadium
COL vs GCF 19:25ES
PTA vs ADE 19:40Adelaide Oval
Sun, 21 AugTimes shown AEST
CAR vs MEL 13:10MCG
BRI vs GEE 15:20G
ESS vs WBU 16:40ES
View All Fixtures
Round 23
Sat, 27 AugTimes shown AEST
HAW vs COL 12:00MCG
STK vs BRI 12:00ES
ESS vs CAR 12:00MCG
GCF vs PTA 12:00MS
SYD vs RIC 12:00SCG
NTH vs GWS 12:00ES
GEE vs MEL 12:00SS
ADE vs WCE 12:30Adelaide Oval
FRE vs WBU 14:00Domain Stadium
View All Fixtures
AFL 2015
Overall standings
Team P W L D % Pts
Adelaide Crows 0 0 0 0 - 0
Brisbane Lions 0 0 0 0 - 0
Carlton 0 0 0 0 - 0
Collingwood 0 0 0 0 - 0
Essendon 0 0 0 0 - 0
Fremantle 0 0 0 0 - 0
Geelong Cats 0 0 0 0 - 0
Gold Coast Suns 0 0 0 0 - 0
View all

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