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Is Eddie McGuire the most powerful man in football?

The leadership void at the helm of Australian football appears to be nearing an end, which is fortunate because it was in danger of having been filled by stealth.

And the evidence was mounting that the most powerful man in football was not AFL Commission chairman Mike Fitzpatrick nor league chief executive Andrew Demetriou, but Collingwood president Eddie McGuire.

The good news for the AFL is that its near-certain new chief, Gillon McLachlan, comes heavily recommended by McGuire, and his own club's chief executive, Gary Pert, knocked back approaches from the AFL Commission’s headhunters because he believed the job rightly belonged to McLachlan.

Eddie McGuire, as the true power in the AFL system, is helped by the fact he sits on most AFL working parties that matter.

Eddie McGuire, as the true power in the AFL system, is helped by the fact he sits on most AFL working parties that matter. Photo: Supplied

It is true that most clubs back McLachlan, but having McGuire onside is the trump card.

McGuire's latest coup was all too easy and took place late last week when Richmond and Melbourne launched a united push to create a new unique timeslot on the quickly-filling football calendar - Anzac Day eve.

Whether or not you like the idea - and next year there will be a game on the night of April 24 because it falls on a Friday - is largely irrelevant. The Tigers’ big mistake before sending out the story was not consulting McGuire, who made his distaste known quickly for any attempt to further dilute the Magpies’ hold on Anzac Day. By Friday morning, Demetriou had followed suit, saying that a permanent fixture on Anzac Day eve was unlikely.

McGuire as the true power in the AFL system is helped by the fact he sits on most AFL working parties that matter. When the league needs to bring clubs on board, it enlists McGuire. Ditto when it needs to win over the public.

When Demetriou and McLachlan planned their trip to New York last year, McGuire was one of the first on the list of club chiefs for whom they booked a seat, hoping to bring him on board in their bid to take money from the wealthier clubs to boost the coffers of the poor.

His greatest recent victory on behalf of Collingwood will become clear over the coming weeks as the league eventually rolls out its new equalisation structure.

While Hawthorn worked diligently to win back lost ground in capping the wealthy clubs’ annual ''Robin Hood'' tax at $500,000, it was McGuire’s fury late in the day at the proposed wealth tax on football department spending that led to that money being capped at an annual rate, saving Collingwood millions.

How can the AFL Commission claim to be independent when it identified equalisation as a top priority and then allow the final model to become so watered down - largely through fear of angering Collingwood and the McGuire media machine?

The smaller clubs are still fuming.

McGuire also sits on the AFL’s working group that identifies potential AFL commissioners. He is one of only two club presidents afforded such a position of power -  the other is West Coast’s Alan Cransberg - and it is no surprise that his close friend Jeff Browne’s name is constantly thrown up. Browne has even been touted as a future chairman. This is nothing against McGuire or Browne, who has plenty of strong support elsewhere, but surely McGuire’s influence on the AFL is disproportionate.

The AFL Commission’s failure to stand up without fear or favour to Essendon and various officials last year in the dying stages of the penalty negotiations into the Bombers' supplements scandal, could have been handled better to win over Essendon by bringing in McGuire instead of Australian Sports Commission boss John Wylie. Certainly it was McGuire who ultimately brought Demetriou and Essendon chairman Paul Little together.

There is a rule for McGuire and quite another for most other football people. The Adelaide Football Club sacked Matt Rendell less than six months into a three-year contract in 2012 after deeming he had made some casually racist comments at an unofficial meeting with two AFL officials.

McGuire insulted Adam Goodes with his King Kong reference last year and was charged with racial vilification, but only after Demetriou declared he had done nothing seriously wrong. (Demetriou had supported the treatment of Rendell.)

No one seriously expected the Collingwood board to stand up to McGuire on the Goodes issue, but the AFL’s default position was limp.

Then last week, McGuire was appointed chef de mission of the AFL's International Rules team with the view that even that seemingly dying horse could be revived with the backing of ''Eddie Everywhere''.

Reigning premiership coach and newly appointed International Rules coach Alastair Clarkson agreed that McGuire's appointment was the most crucial in the attempted revival of the hybrid game.

No one disputes this. No one is suggesting that the game should not celebrate McGuire's golden touch and his ability to take hold of an issue - or a prized Sunday night TV timeslot - and run with it generally successfully.

But surely the AFL Commission must remind itself from time to time that McGuire is the president of the Collingwood Football Club - a job in which he has excelled by any definition, but a job that ultimately should rob him on some crucial occasions of football statesman status.

That it feels the need to kowtow to McGuire on so many big-ticket issues is disturbing, even in an industry where the male top-end-of-town rules. 

HuffPost Australia

AFL 2016

Round 1
Thu, 24 MarTimes shown AEDT
RIC vs CAR 19:20MCG
Sat, 26 MarTimes shown AEDT
MEL vs GWS 13:40MCG
GCF vs ESS 16:35MS
NTH vs ADE 19:25ES
SYD vs COL 19:25ANZ
Sun, 27 MarTimes shown AEDT
WBU vs FRE 13:10ES
PTA vs STK 15:20Adelaide Oval
WCE vs BRI 19:40Domain Stadium
Mon, 28 MarTimes shown AEDT
GEE vs HAW 15:20MCG
View All Fixtures
Round 2
Fri, 01 AprTimes shown AEDT
COL vs RIC 19:50MCG
Sat, 02 AprTimes shown AEDT
ADE vs PTA 13:45Adelaide Oval
ESS vs MEL 14:10MCG
BRI vs NTH 16:35G
STK vs WBU 19:25ES
FRE vs GCF 19:40Domain Stadium
Sun, 03 AprTimes shown AEST
GWS vs GEE 13:10SO
HAW vs WCE 15:20MCG
CAR vs SYD 16:40ES
View All Fixtures
Round 3
Fri, 08 AprTimes shown AEST
PTA vs ESS 19:50Adelaide Oval
Sat, 09 AprTimes shown AEST
STK vs COL 13:45MCG
RIC vs ADE 14:10ES
SYD vs GWS 16:35SCG
GCF vs CAR 19:25MS
WCE vs FRE 19:40Domain Stadium
Sun, 10 AprTimes shown AEST
NTH vs MEL 13:10BA
WBU vs HAW 15:20ES
GEE vs BRI 16:40SS
View All Fixtures
Round 4
Fri, 15 AprTimes shown AEST
WCE vs RIC 20:10Domain Stadium
Sat, 16 AprTimes shown AEST
ESS vs GEE 13:45MCG
HAW vs STK 14:10AS
BRI vs GCF 16:35G
CAR vs WBU 19:25ES
ADE vs SYD 19:40Adelaide Oval
Sun, 17 AprTimes shown AEST
GWS vs PTA 13:10SO
COL vs MEL 15:20MCG
NTH vs FRE 16:40ES
View All Fixtures
Round 5
Fri, 22 AprTimes shown AEST
HAW vs ADE 19:50MCG
Sat, 23 AprTimes shown AEST
SYD vs WCE 13:40SCG
GCF vs NTH 16:35MS
WBU vs BRI 19:25ES
PTA vs GEE 19:40Adelaide Oval
Sun, 24 AprTimes shown AEST
STK vs GWS 13:10ES
FRE vs CAR 16:10Domain Stadium
MEL vs RIC 19:10MCG
Mon, 25 AprTimes shown AEST
COL vs ESS 15:20MCG
View All Fixtures
Round 6
Fri, 29 AprTimes shown AEST
NTH vs WBU 19:50ES
Sat, 30 AprTimes shown AEST
MEL vs STK 13:45ES
ADE vs FRE 14:10Adelaide Oval
GWS vs HAW 16:35Spotless Stadium
RIC vs PTA 19:25MCG
GEE vs GCF 19:25SS
Sun, 01 MayTimes shown AEST
BRI vs SYD 13:10G
CAR vs ESS 15:20MCG
WCE vs COL 16:40Domain Stadium
View All Fixtures
Round 7
Fri, 06 MayTimes shown AEST
RIC vs HAW 19:50MCG
Sat, 07 MayTimes shown AEST
COL vs CAR 13:45MCG
GEE vs WCE 14:10SS
SYD vs ESS 16:35ANZ
GCF vs MEL 17:10MS
WBU vs ADE 19:40ES
FRE vs GWS 20:10Domain Stadium
Sun, 08 MayTimes shown AEST
STK vs NTH 15:20ES
PTA vs BRI 16:40Adelaide Oval
View All Fixtures
Round 8
Fri, 13 MayTimes shown AEST
ADE vs GEE 19:50Adelaide Oval
Sat, 14 MayTimes shown AEST
ESS vs NTH 13:45ES
HAW vs FRE 14:10AS
GWS vs GCF 16:35Spotless Stadium
BRI vs COL 19:25G
RIC vs SYD 19:25MCG
Sun, 15 MayTimes shown AEST
CAR vs PTA 13:10ES
MEL vs WBU 15:20MCG
WCE vs STK 16:40Domain Stadium
View All Fixtures
Round 9
Fri, 20 MayTimes shown AEST
HAW vs SYD 19:50MCG
Sat, 21 MayTimes shown AEST
COL vs GEE 13:45MCG
GCF vs ADE 14:10MS
PTA vs WCE 16:35Adelaide Oval
NTH vs CAR 19:25ES
FRE vs RIC 19:40Domain Stadium
Sun, 22 MayTimes shown AEST
MEL vs BRI 13:10MCG
GWS vs WBU 15:20Spotless Stadium
STK vs ESS 16:40ES
View All Fixtures
Round 10
Fri, 27 MayTimes shown AEST
SYD vs NTH 19:50SCG
Sat, 28 MayTimes shown AEST
BRI vs HAW 13:45G
MEL vs PTA 14:10TIO Traeger Park
STK vs FRE 16:35ES
ESS vs RIC 19:25MCG
ADE vs GWS 19:40Adelaide Oval
Sun, 29 MayTimes shown AEST
CAR vs GEE 13:10ES
COL vs WBU 15:20MCG
WCE vs GCF 16:40Domain Stadium
View All Fixtures
Round 11
Fri, 03 JunTimes shown AEST
NTH vs RIC 19:50BA
Sat, 04 JunTimes shown AEST
HAW vs MEL 13:45MCG
CAR vs BRI 14:10ES
GEE vs GWS 16:35SS
GCF vs SYD 19:25MS
FRE vs ESS 19:40Domain Stadium
Sun, 05 JunTimes shown AEST
COL vs PTA 13:10MCG
WBU vs WCE 15:20ES
ADE vs STK 16:40Adelaide Oval
View All Fixtures
Round 12
Fri, 10 JunTimes shown AEST
ESS vs HAW 19:50ES
Sat, 11 JunTimes shown AEST
PTA vs WBU 13:40Adelaide Oval
BRI vs FRE 16:35G
GEE vs NTH 19:25ES
WCE vs ADE 19:40Domain Stadium
Sun, 12 JunTimes shown AEST
STK vs CAR 13:10ES
RIC vs GCF 15:20MCG
GWS vs SYD 16:40Spotless Stadium
Mon, 13 JunTimes shown AEST
MEL vs COL 15:20MCG
View All Fixtures
Round 13
Fri, 17 JunTimes shown AEST
NTH vs HAW 19:50ES
Sat, 18 JunTimes shown AEST
BRI vs WCE 13:40G
FRE vs PTA 16:35Domain Stadium
WBU vs GEE 19:25ES
Sun, 19 JunTimes shown AEST
SYD vs MEL 13:10SCG
ESS vs GWS 16:40ES
View All Fixtures
Round 14
Thu, 23 JunTimes shown AEST
ADE vs NTH 19:50Adelaide Oval
Fri, 24 JunTimes shown AEST
COL vs FRE 19:50MCG
Sat, 25 JunTimes shown AEST
RIC vs BRI 13:40MCG
GWS vs CAR 16:35Spotless Stadium
STK vs GEE 19:25ES
Sun, 26 JunTimes shown AEST
HAW vs GCF 15:20AS
View All Fixtures
Round 15
Thu, 30 JunTimes shown AEST
WCE vs ESS 20:10Domain Stadium
Fri, 01 JulTimes shown AEST
PTA vs RIC 19:50Adelaide Oval
Sat, 02 JulTimes shown AEST
GCF vs STK 13:40MS
SYD vs WBU 16:35SCG
CAR vs COL 19:25MCG
Sun, 03 JulTimes shown AEST
MEL vs ADE 15:20MCG
View All Fixtures
Round 16
Thu, 07 JulTimes shown AEST
PTA vs HAW 19:50Adelaide Oval
Fri, 08 JulTimes shown AEST
GEE vs SYD 19:50SS
Sat, 09 JulTimes shown AEST
GWS vs COL 13:40Spotless Stadium
GCF vs BRI 16:35MS
WBU vs RIC 19:25ES
MEL vs FRE 19:40TIO
Sun, 10 JulTimes shown AEST
CAR vs ADE 13:10MCG
WCE vs NTH 15:20Domain Stadium
ESS vs STK 16:40ES
View All Fixtures
Round 17
Thu, 14 JulTimes shown AEST
SYD vs HAW 19:20SCG
Fri, 15 JulTimes shown AEST
FRE vs GEE 20:10Domain Stadium
Sat, 16 JulTimes shown AEST
RIC vs ESS 13:40MCG
NTH vs PTA 16:35ES
WBU vs GCF 19:25CAZ
ADE vs COL 19:40Adelaide Oval
Sun, 17 JulTimes shown AEST
CAR vs WCE 13:10MCG
STK vs MEL 15:20ES
BRI vs GWS 16:40G
View All Fixtures
Round 18
Fri, 22 JulTimes shown AEST
COL vs NTH 19:50ES
Sat, 23 JulTimes shown AEST
SYD vs CAR 13:45ANZ
GCF vs FRE 14:10MS
WCE vs MEL 16:35Domain Stadium
WBU vs STK 19:25ES
GEE vs ADE 19:25SS
Sun, 24 JulTimes shown AEST
ESS vs BRI 13:10ES
HAW vs RIC 15:20MCG
PTA vs GWS 16:40Adelaide Oval
View All Fixtures
Round 19
Fri, 29 JulTimes shown AEST
GEE vs WBU 19:50SS
Sat, 30 JulTimes shown AEST
GWS vs RIC 13:45SO
HAW vs CAR 14:10AS
COL vs WCE 16:35MCG
BRI vs PTA 19:25G
NTH vs STK 19:25ES
Sun, 31 JulTimes shown AEST
MEL vs GCF 13:10MCG
FRE vs SYD 15:20Domain Stadium
ADE vs ESS 16:40Adelaide Oval
View All Fixtures
Round 20
Fri, 05 AugTimes shown AEST
RIC vs COL 19:50MCG
Sat, 06 AugTimes shown AEST
SYD vs PTA 13:45SCG
MEL vs HAW 14:10MCG
GCF vs GWS 16:35MS
WBU vs NTH 19:25ES
ADE vs BRI 19:40Adelaide Oval
Sun, 07 AugTimes shown AEST
CAR vs STK 13:10MCG
GEE vs ESS 15:20ES
FRE vs WCE 16:40Domain Stadium
View All Fixtures
Round 21
Fri, 12 AugTimes shown AEST
WBU vs COL 19:50ES
Sat, 13 AugTimes shown AEST
BRI vs CAR 13:45G
HAW vs NTH 14:10MCG
GWS vs WCE 16:35Spotless Stadium
STK vs SYD 19:25ES
PTA vs MEL 19:40Adelaide Oval
Sun, 14 AugTimes shown AEST
ESS vs GCF 13:10ES
RIC vs GEE 15:20MCG
FRE vs ADE 16:40Domain Stadium
View All Fixtures
Round 22
Fri, 19 AugTimes shown AEST
WCE vs HAW 20:10Domain Stadium
Sat, 20 AugTimes shown AEST
NTH vs SYD 13:45BA
RIC vs STK 14:10MCG
GWS vs FRE 16:35Spotless Stadium
COL vs GCF 19:25ES
PTA vs ADE 19:40Adelaide Oval
Sun, 21 AugTimes shown AEST
CAR vs MEL 13:10MCG
BRI vs GEE 15:20G
ESS vs WBU 16:40ES
View All Fixtures
Round 23
Sat, 27 AugTimes shown AEST
HAW vs COL 12:00MCG
STK vs BRI 12:00ES
ESS vs CAR 12:00MCG
GCF vs PTA 12:00MS
SYD vs RIC 12:00SCG
NTH vs GWS 12:00ES
GEE vs MEL 12:00SS
ADE vs WCE 12:30Adelaide Oval
FRE vs WBU 14:00Domain Stadium
View All Fixtures
AFL 2015
Overall standings
Team P W L D % Pts
Adelaide Crows 0 0 0 0 - 0
Brisbane Lions 0 0 0 0 - 0
Carlton 0 0 0 0 - 0
Collingwood 0 0 0 0 - 0
Essendon 0 0 0 0 - 0
Fremantle 0 0 0 0 - 0
Geelong Cats 0 0 0 0 - 0
Gold Coast Suns 0 0 0 0 - 0
View all
 

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