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Lance Franklin Swans 'rort' a wake-up call for other clubs

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Stathi Paxinos and Will Brodie

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Buddy Franklin heading for the Swans

The GWS Giants have withdrawn their bid for Lance Franklin with the knowledge he will accept an offer from the Sydney Swans.

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A strident Collingwood president Eddie McGuire has predictably railed against the Sydney Swans' cost of living allowance the day after it was revealed that free agent Lance Franklin would join the Swans on a multimillion-dollar contract.

But Western Bulldogs president Peter Gordon, who joined McGuire on an AFL equalisation trip to America this year, has used the furore created by Franklin's shock recruitment to push for revenue sharing arrangements, saying Sydney's nine-year, $10 million offer was a “wake-up call” to the competition.

“If the AFL move to introduce revenue sharing as they should then every club in the competition ought to be able to plan a sensible football department and salary cap spend that will enable them to compete,” Gordon told SEN on Wednesday morning.

Rivals, now teammates? Alongside Swan opponent Ted Richards. Click for more photos

Being Buddy Franklin

From his days at draft camp in 2004 to his thirteen goal haul in Tasmania. We look back through the archives of superstar forward Lance 'Buddy' Franklin. Photo: Anthony Johnson

“And that gives teams like mine a once in a generation, an historic, opportunity to plan and compete professionally like we never have done before.”

Also on Wednesday morning, Carlton coach Mick Malthouse continued his criticism of the concessions after having a crack at the AFL during the Blues' best-and-fairest function on Tuesday night.

"It’s so insular in the AFL that when they need something to happen, the rules change," Malthouse told 3AW on Tuesday.

"Now they’ve created a monster. Frankenstein is up and running, and now it’s hard to stop because these rules are being exploited to the absolute nth degree by a very clever Sydney - a very, very clever Sydney - and I take my hat off to how good they are."

On his Triple M Hot Breakfast program on Wednesday morning, Collingwood president McGuire labelled Swans' cost-of-living allowance a “rort”.

"This is feathering the bed for down the track for when the inevitable crash comes. They have been fantastic, the Sydney Swans, in defying gravity, but they've been given a lot of help along the way.

"That's the problem with the Sydney Swans - they think they're like a Lehman Brothers, they're like the big banks so they just go in there and just give it to everybody.

"It's a disgrace and it's absolutely heartbreaking for every football fan and it's time for the AFL to jump in and jump in in a big way."

Gordon agreed that there is not “sufficient rational basis” to retain the allowance.

“I know that most of us on that trip came back with the view that if it ever had any relevance it's had its day and ought to be gone.”

But he emphasised his support for a measure to replace the controversial rule, saying he was excited by the prospect of the AFL making meaningful revenue sharing arrangements that could help struggling clubs.

“All of the best models of revenue sharing that we looked at over in [the US] suggest that every club needs to have the confidence, the ability to move forward and plan their list and their salary cap knowing that they can spend 100 per cent, not just this year not just next year but every year," Gordon said.

“From my point of view the AFL's best response to this would include committing to each of the 18 clubs that each club will be resourced to pay the full salary cap going forward.

"I think that everyone understands that that's the way you get to a more even competition and you get closer to the "any given Sunday" principle where any two teams going forward in a game of footy, you just can't predict the result, and that's the sort of competition we want to aspire to.

"So the future is exciting … In many ways what Sydney has done is given a wake-up call to the rest of us that this is the new … competitive environment and we all need to get across it. But we need to be armed to be competitive."

McGuire said the support that the AFL has given northern state teams had come at the expense of Melbourne clubs.

"Our expansion plans have been great into the northern states and we're all supportive of it, but it has skewered the competition now to a point where there are a number of clubs that have no chance of winning a premiership in the next 10 years," McGuire said.

Gordon believes that resourcing salary caps would ensure AFL equalisation, and give current stragglers a chance at success.

“There's a concept that I think we all need to get more used to called fan equity. And it's the idea that whether you're a Giants supporter or a Demons supporter you have a legitimate expectation of seeing your team in the finals some time over the next few years.”

McGuire said that while the expansion of the code was important, so was protecting its heartland by supporting teams like the Bulldogs.

"I believe that the Western Bulldogs are more important, to be perfectly honest, than Greater Western Sydney.

"We have to keep the heartland here in Melbourne absolutely thriving and the Bulldogs play a magnificent part of that and that's why not just Collingwood but Hawthorn and the big clubs say we're happy for the Bulldogs to get extra money to keep alive because they play a significant role in the fabric of this great game."

McGuire said even Collingwood, "the richest club in Australia", did not consider recruiting Franklin because "in the context of the salary cap and the way it is meant to work, you've got no chance of doing these things unless you've got an artificial advantage".

McGuire said he felt for Hawthorn fans who just a few days ago were basking in the glow of a premiership, and were now digesting the revelation from Swans administrator Andrew Ireland that Franklin's management had made contact with the Swans after the Hawks grand final loss last year.

"That would break your heart if you thought you'd been feeding that bloke for 12 months while he was plotting to do that to you," McGuire said.

"I know it's free agency and all of the rest of it and they've got managers and people who are able to strategise their futures but there is emotion in football that goes a bit beyond that.

"It's a tough one to grip and one that is disappointing for Hawks fans. They should be celebrating this week and not have a care in the world and to have this just really leaves a taste in your mouth and I really feel for [Hawks president] Andrew Newbold and all the Hawks fans out there who deserve to enjoy their win."

Kevin Bartlett said on his SEN morning show that the chorus of complaints had a ring of hypocrisy about it considering no club or official seemed to mind when Franklin had been pencilled in to the Greater Western Sydney ranks.

"Now that the Hawks star has detoured 30 kilometres to the Sydney Swans the whingeing and moaning is deafening," Bartlett said.

"Buddy makes Sydney an even more powerful club, one that can win the flag in 2014... Now the cost of living allowance available to the Sydney Swans has raised its ugly head. Sydney are going to dump players – good players – to get their man.

"Sydney are deal-makers and while you may not want to cheer the red and the white you've got to respect them."

Related Coverage

Sydney Swans risk the house for Buddy Franklin deal

I predict tears. Many tears before bedtime . . .

Sydney's Franklin coup a terrible look for the AFL

Sydney did not swoop on Buddy at the last minute. The Swans don't operate that way.

Buddy move shines spotlight on Sydney allowance

Sydney's audacious $10 million bid to land Hawthorn superstar Lance Franklin has put the spotlight on the cost of living allowance. Is Sydney really that much more expensive?

GWS withdraws Lance Franklin offer, believing he will join the Sydney Swans

The GWS Giants have withdrawn their multi-million dollar bid for Lance Franklin in the belief that the dual premiership winning Hawthorn forward will accept a similarly rich offer from the Sydney Swans.

Lance Buddy Franklin celebrates one of his 7 goals , Saturday the 8th of September  2007 . Being Buddy Franklin

From his days at draft camp in 2004 to his thirteen goal haul in Tasmania. We look back through the archives of superstar forward Lance 'Buddy' Franklin.

The Lance chance

The Hawks could buy two quality midfielders for what the esteemed Buddy Franklin costs them.

AFL investigates Buddy's nine-year $10m deal

League to launch investigation into Hawk's proposed move to Sydney, who are believed to offered $10m over nine years.

Bloods, sweat and jeers wait for Buddy in Swans signing

The club that enshrined the ''No Dickheads'' policy into Australian sporting legend is on the verge of signing one of the AFL's authentic loose cannons.

Buddy bonanza

Lance Franklin will be paid a relatively low amount in his first years at Sydney while Kurt Tippett's sizeable contract tapers down.

We've done nothing wrong, say Swans

Sydney chairman Richard Colless urges AFL to investigate club "as soon as possible".

Blue fury over Swans' allowance

Carlton's leaders rail against Lance Franklin's impending move to Sydney.

Consistent Simpson is top Blue

Results of this year's award herald a drastic change in placings from recent years.

Deal must put paid to Sydney allowance

Swans' bid for Lance Franklin should mark end of Sydney cost-of-living allowance.

Lance Franklin's sting in the tail

UPDATE Amazingly the Giants have been outbid ... and outflanked. Lance Franklin has chosen Bondi over Rooty Hill.

MELBOURNE, AUSTRALIA - SEPTEMBER 28:  Lance Franklin of the Hawks celebrates winning the 2013 AFL Grand Final match between the Hawthorn Hawks and the Fremantle Dockers at Melbourne Cricket Ground on September 28, 2013 in Melbourne, Australia.  (Photo by Quinn Rooney/Getty Images) Buddy Franklin heading for the Swans

The GWS Giants have withdrawn their bid for Lance Franklin with the knowledge he will accept an offer from the Sydney Swans.

Lance Franklin deal could prove cheap: Adrian Anderson

Former AFL Operations manager says if the salary cap doubles in the next ten years, as it did in the past decade, the Buddy Franklin deal could be easily accommodated by the Sydney Swans.

Lance Franklin says Swans move was a last-minute decision

Lance Franklin claims he did not make up his mind to leave Hawthorn until after the grand final, despite reports of an approach from his management a year earlier to the Sydney Swans.

Alastair Lynch doesn't expect Buddy to see out a 10-year deal

Alastair Lynch, who like Lance Franklin was tempted to change AFL clubs after an extraordinarily long contract, says it can work for both parties.

Related Coverage

2014 Home and Away

Round 1
Fri, 14 MarTimes shown AEDT
COL 46 vs FRE 116 Report Stats
Sat, 15 MarTimes shown AEDT
GWS 99 vs SYD 67 Report Report Stats
GCF 87 vs RIC 69 Report Stats
Sun, 16 MarTimes shown AEDT
CAR 87 vs PTA 120 Report Stats
Thu, 20 MarTimes shown AEDT
GEE 119 vs ADE 81 Report Stats
Fri, 21 MarTimes shown AEDT
NTH 60 vs ESS 99 Report Stats
Sat, 22 MarTimes shown AEDT
HAW 139 vs BRI 91 Report Stats
STK 68 vs MEL 51 Report Stats
Sun, 23 MarTimes shown AEDT
WCE 134 vs WBU 69 Report Stats
View All Fixtures
Round 2
Thu, 27 MarTimes shown AEDT
RIC 98 vs CAR 86 Report Stats
Fri, 28 MarTimes shown AEDT
ESS 86 vs HAW 90 Report Stats
Sat, 29 MarTimes shown AEDT
STK 95 vs GWS 88 Stats
PTA 127 vs ADE 73 Report Stats
FRE 87 vs GCF 39 Report Stats
SYD 69 vs COL 89 Report Stats
Sun, 30 MarTimes shown AEDT
BRI 68 vs GEE 93 Stats
MEL 30 vs WCE 123 Report Stats
WBU 54 vs NTH 83 Report Stats
View All Fixtures
Round 3
Fri, 04 AprTimes shown AEDT
HAW 137 vs FRE 79 Report Stats
Sat, 05 AprTimes shown AEDT
WBU 100 vs RIC 98 Report Stats
ADE 71 vs SYD 134 Report Stats
GCF 114 vs BRI 61 Stats
WCE 83 vs STK 58 Report Stats
COL 76 vs GEE 87 Report Stats
Sun, 06 AprTimes shown AEST
GWS 79 vs MEL 47 Report Stats
NTH 97 vs PTA 90 Report Stats
ESS 138 vs CAR 57 Report Stats
View All Fixtures
Round 4
Fri, 11 AprTimes shown AEST
RIC 72 vs COL 110 Report Stats
Sat, 12 AprTimes shown AEST
CAR 58 vs MEL 81 Report Stats
PTA 159 vs BRI 46 Report Stats
GWS 83 vs WBU 110 Report Stats
GEE 107 vs WCE 32 Report Stats
GCF 49 vs HAW 148 Report Stats
Sun, 13 AprTimes shown AEST
SYD 48 vs NTH 91 Report Stats
STK 50 vs ADE 136 Report Stats
FRE 113 vs ESS 60 Report Stats
View All Fixtures
Round 5
Thu, 17 AprTimes shown AEST
BRI 63 vs RIC 106 Report Stats
Sat, 19 AprTimes shown AEST
COL 93 vs NTH 58 Report Stats
SYD 92 vs FRE 75 Report Stats
WCE 56 vs PTA 70 Report Stats
ESS 65 vs STK 81 Report Stats
Sun, 20 AprTimes shown AEST
ADE 137 vs GWS 72 Report Stats
MEL 78 vs GCF 86 Report Stats
WBU 91 vs CAR 119 Report Stats
Mon, 21 AprTimes shown AEST
GEE 106 vs HAW 87 Report Stats
View All Fixtures
Round 6
Fri, 25 AprTimes shown AEST
COL 83 vs ESS 60 Report Stats
STK 79 vs BRI 82 Report Stats
FRE 61 vs NTH 74 Report Stats
Sat, 26 AprTimes shown AEST
GCF 134 vs GWS 94 Report Stats
CAR 92 vs WCE 89 Report Stats
MEL 38 vs SYD 69 Report Stats
Sun, 27 AprTimes shown AEST
WBU 83 vs ADE 92 Report Stats
RIC 52 vs HAW 118 Report Stats
PTA 107 vs GEE 67 Report Stats
View All Fixtures
Round 7
Fri, 02 MayTimes shown AEST
CAR 70 vs COL 104 Report Stats
Sat, 03 MayTimes shown AEST
HAW 175 vs STK 30 Report Stats
GWS 97 vs PTA 132 Report Stats
ADE 67 vs MEL 70 Report Stats
BRI 44 vs SYD 123 Stats
ESS 73 vs WBU 65 Report Stats
Sun, 04 MayTimes shown AEST
NTH 77 vs GCF 120 Report Stats
GEE 81 vs RIC 76 Report Stats
WCE 54 vs FRE 73 Report Stats
View All Fixtures
Round 8
Fri, 09 MayTimes shown AEST
SYD 107 vs HAW 88 Report Stats
Sat, 10 MayTimes shown AEST
PTA 94 vs FRE 76 Report Stats
BRI 57 vs ESS 65 Report Stats
MEL 83 vs WBU 99 Report Stats
Sun, 11 MayTimes shown AEST
WCE 188 vs GWS 77 Report Stats
Mon, 12 MayTimes shown AEST
STK 69 vs CAR 101 Report Stats
View All Fixtures
Round 9
Thu, 15 MayTimes shown AEST
ADE 76 vs COL 55 Report Stats
Fri, 16 MayTimes shown AEST
ESS 64 vs SYD 114 Report Stats
Sat, 17 MayTimes shown AEST
RIC 74 vs MEL 91 Report Stats
NTH 125 vs BRI 38 Report Stats
FRE 96 vs GEE 64 Report Stats
Sun, 18 MayTimes shown AEST
STK 87 vs GCF 125 Report Stats
View All Fixtures
Round 10
Fri, 23 MayTimes shown AEST
GEE 111 vs NTH 91 Report Stats
Sat, 24 MayTimes shown AEST
GWS 41 vs RIC 154 Report Stats
COL 109 vs WCE 101 Report Stats
PTA 100 vs HAW 86 Report Stats
Sun, 25 MayTimes shown AEST
GCF 119 vs WBU 74 Report Stats
CAR 81 vs ADE 76 Report Stats
View All Fixtures
Round 11
Thu, 29 MayTimes shown AEST
SYD 148 vs GEE 38 Report Stats
Fri, 30 MayTimes shown AEST
STK 54 vs COL 140 Report Stats
Sat, 31 MayTimes shown AEST
MEL 75 vs PTA 95 Report Stats
BRI 98 vs CAR 91 Report Stats
ESS 104 vs RIC 54 Report Stats
Sun, 01 JunTimes shown AEST
ADE 109 vs GCF 77 Report Stats
WBU 51 vs FRE 89 Report Stats
HAW 94 vs GWS 87 Report Stats
WCE 44 vs NTH 82 Report Stats
View All Fixtures
Round 12
Fri, 06 JunTimes shown AEST
GEE 107 vs CAR 102 Report Stats
Sat, 07 JunTimes shown AEST
HAW 123 vs WCE 79 Report Stats
PTA 129 vs STK 59 Report Stats
WBU 87 vs BRI 95 Report Stats
GWS 66 vs ESS 81 Report Stats
Sun, 08 JunTimes shown AEST
GCF 74 vs SYD 109 Report Stats
FRE 90 vs ADE 50 Report Stats
NTH 116 vs RIC 88 Report Stats
Mon, 09 JunTimes shown AEST
MEL 28 vs COL 61 Report Stats
View All Fixtures
Round 13
Fri, 13 JunTimes shown AEST
CAR 90 vs HAW 118 Report Stats
Sat, 14 JunTimes shown AEST
RIC 85 vs FRE 105 Report Stats
SYD 98 vs PTA 94 Report Stats
WCE 103 vs GCF 100 Report Stats
BRI 80 vs GWS 125 Report Stats
ADE 109 vs NTH 73 Report Stats
Sun, 15 JunTimes shown AEST
GEE 133 vs STK 37 Report Stats
COL 98 vs WBU 106 Report Stats
ESS 77 vs MEL 78 Report Stats
View All Fixtures
Round 14
Fri, 20 JunTimes shown AEST
RIC 51 vs SYD 62 Report Stats
Sat, 21 JunTimes shown AEST
PTA 128 vs WBU 56 Report Stats
HAW 115 vs COL 86 Report Stats
GCF 118 vs GEE 78 Report Stats
FRE 105 vs BRI 22 Report Stats
ESS 101 vs ADE 92 Report Stats
Sun, 22 JunTimes shown AEST
GWS 100 vs CAR 92 Report Stats
STK 70 vs WCE 103 Report Stats
MEL 66 vs NTH 107 Report Stats
View All Fixtures
Round 15
Fri, 27 JunTimes shown AEST
GEE 89 vs ESS 80 Report Stats
Sat, 28 JunTimes shown AEST
HAW 116 vs GCF 63 Report Stats
STK 73 vs RIC 117 Report Stats
FRE 88 vs WCE 81 Report Stats
SYD 106 vs GWS 60 Stats
BRI 70 vs NTH 66 Report Stats
Sun, 29 JunTimes shown AEST
WBU 91 vs MEL 85 Report Stats
ADE 99 vs PTA 76 Report Stats
COL 91 vs CAR 76 Report Stats
View All Fixtures
Round 16
Fri, 04 JulTimes shown AEST
NTH 108 vs HAW 88 Report Stats
Sat, 05 JulTimes shown AEST
RIC 79 vs BRI 54 Stats
GWS 72 vs ADE 140 Report Stats
GCF 80 vs COL 75 Report Stats
MEL 34 vs FRE 97 Report Stats
PTA 60 vs ESS 62 Report Stats
Sun, 06 JulTimes shown AEST
CAR 151 vs STK 66 Report Stats
WCE 51 vs SYD 79 Report Stats
GEE 69 vs WBU 56 Report Stats
View All Fixtures
Round 17
Fri, 11 JulTimes shown AEST
ADE 92 vs HAW 104 Report Stats
Sat, 12 JulTimes shown AEST
MEL 36 vs GEE 102 Report Stats
NTH 92 vs STK 33 Report Stats
WBU 94 vs GCF 66 Report Stats
BRI 64 vs WCE 76 Report Stats
SYD 122 vs CAR 51 Report Stats
Sun, 13 JulTimes shown AEST
RIC 126 vs PTA 106 Report Stats
ESS 103 vs COL 39 Report Stats
FRE 136 vs GWS 60 Report Stats
View All Fixtures
Round 18
Fri, 18 JulTimes shown AEST
CAR 109 vs NTH 86 Report Stats
Sat, 19 JulTimes shown AEST
STK 118 vs FRE 60 Report Stats
GWS 87 vs GEE 94 Report Stats
Sun, 20 JulTimes shown AEST
PTA 72 vs MEL 69 Report Stats
WBU 94 vs ESS 101 Report Stats
Fri, 25 JulTimes shown AEST
WCE 42 vs RIC 59 Report Stats
Sat, 26 JulTimes shown AEST
BRI 110 vs GCF 56 Report Stats
HAW 104 vs SYD 94 Report Stats
Sun, 27 JulTimes shown AEST
COL 82 vs ADE 98 Report Stats
View All Fixtures
Round 19
Thu, 31 JulTimes shown AEST
FRE 83 vs CAR 78 Report Stats
Fri, 01 AugTimes shown AEST
SYD 79 vs ESS 57 Report Stats
Sat, 02 AugTimes shown AEST
ADE 105 vs WCE 136 Report Stats
RIC 89 vs GWS 62 Report Stats
GCF 117 vs STK 64 Report Stats
NTH 79 vs GEE 111 Report Stats
Sun, 03 AugTimes shown AEST
MEL 51 vs BRI 74 Stats
HAW 107 vs WBU 45 Report Stats
COL 76 vs PTA 70 Report Stats
View All Fixtures
Round 20
Fri, 08 AugTimes shown AEST
RIC 95 vs ESS 77 Report Stats
Sat, 09 AugTimes shown AEST
GWS 51 vs NTH 126 Report Stats
CAR 97 vs GCF 58 Report Stats
HAW 115 vs MEL 65 Report Stats
PTA 58 vs SYD 84 Report Stats
GEE 81 vs FRE 79 Report Stats
Sun, 10 AugTimes shown AEST
BRI 63 vs ADE 168 Report Stats
STK 99 vs WBU 122 Report Stats
WCE 126 vs COL 66 Report Stats
View All Fixtures
Round 21
Fri, 15 AugTimes shown AEST
CAR 76 vs GEE 82 Report Stats
Sat, 16 AugTimes shown AEST
SYD 127 vs STK 56 Stats
GCF 47 vs PTA 56 Report Stats
ESS 77 vs WCE 74 Report Stats
COL 56 vs BRI 123 Report Stats
ADE 69 vs RIC 79 Report Stats
Sun, 17 AugTimes shown AEST
NTH 111 vs WBU 61 Report Stats
MEL 34 vs GWS 98 Report Stats
FRE 110 vs HAW 91 Report Stats
View All Fixtures
Round 22
Fri, 22 AugTimes shown AEST
PTA 140 vs CAR 37 Report Stats
Sat, 23 AugTimes shown AEST
NTH 101 vs ADE 94 Report Stats
ESS 108 vs GCF 89 Report Stats
GWS 67 vs COL 75 Report Stats
WCE 119 vs MEL 53 Report Stats
HAW 94 vs GEE 71 Report Stats
Sun, 24 AugTimes shown AEST
BRI 48 vs FRE 106 Report Stats
WBU 67 vs SYD 130 Report Stats
RIC 98 vs STK 72 Report Stats
View All Fixtures
Round 23
Fri, 29 AugTimes shown AEST
COL 56 vs HAW 121 Stats
Sat, 30 AugTimes shown AEST
CAR 90 vs ESS 90 Stats
FRE 105 vs PTA 97 Stats
SYD 65 vs RIC 68 Stats
NTH 123 vs MEL 93 Stats
GEE 143 vs BRI 81 Stats
Sun, 31 AugTimes shown AEST
GCF 99 vs WCE 151 Stats
ADE 141 vs STK 62 Stats
WBU 109 vs GWS 115 Stats
View All Fixtures
AFL Finals Round 1
Fri, 05 SepTimes shown AEST
HAW 104 vs GEE 68 Report Stats
Sat, 06 SepTimes shown AEST
SYD 93 vs FRE 69 Stats
NTH 93 vs ESS 81 Report Stats
Sun, 07 SepTimes shown AEST
PTA 132 vs RIC 75 Report Stats
View All Fixtures
AFL Finals Round 2
Fri, 12 SepTimes shown AEST
GEE 92 vs NTH 98 Stats
Sat, 13 SepTimes shown AEST
FRE 83 vs PTA 105 Stats
View All Fixtures
AFL Finals Round 3
Fri, 19 SepTimes shown AEST
SYD 136 vs NTH 65 Report Stats
Sat, 20 SepTimes shown AEST
HAW 97 vs PTA 94 Report Stats
View All Fixtures
AFL Finals Round 4
Sat, 27 SepTimes shown AEST
SYD 74 vs HAW 137 Report Stats
View All Fixtures
AFL Home and Away
Overall standings
Team P W L D % Pts
Sydney Swans 22 17 5 0 142.88 68
Hawthorn 22 17 5 0 140.78 68
Geelong Cats 22 17 5 0 113.77 68
Fremantle 22 16 6 0 130.40 64
Port Adelaide 22 14 8 0 129.92 56
North Melbourne 22 14 8 0 117.04 56
Essendon 22 12 9 1 106.34 50
Richmond 22 12 10 0 105.77 48
View all
 
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