Socials.Sydney.March 1st, 2012.Sun Herald S.Austereo 2012 launch.Left to right.Dave Gleeson and David Koch.

David Koch. Photo: Sahlan Hayes

New Port Adelaide president David Koch has already upset his Collingwood counterpart Eddie McGuire by questioning his style of leadership.

Koch said was going to be the opposite of ''an Eddie McGuire-type chairman'' and said the president should not be the face of the club.

''If he's not the face of the football club, what's he doing?'' McGuire said.

Channel 9 personality and Collingwood Football Club President Eddie McGuire during his lunch with AFR journalist John Stensholt for the Lunch with the AFR section of the newspaper. The lunch took place at Vue de Monde at Rialto Tower in Melbourne. Photo by Jesse Marlow. 9/9/2011

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Eddie McGuire. Photo: Jesse Marlow

''The AFL wants them to get a figurehead - someone who is known outside Alberton Oval. He not only needs to be talking up the Port Adelaide side, but be the face when there is a crisis there … Kochy would not even know what I do at Collingwood.''