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Neeld just one part of the problem

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Neeld in line for big payout

Payout in the region of $500,000 is the price of Mark Neeld's 'disastrous coaching tenure' to already cash-strapped Melbourne FC, says chief football writer Caroline Wilson.

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History will record Mark Neeld's one-and-a-half season stint at the helm of Melbourne as one of the bigger disasters AFL coaching has seen. Five wins from 33 games for a winning percentage of 15 per cent says that loudly enough.

History should also record that few coaches have taken on the senior job at a club as dysfunctional and strife-torn as the Demons have been these past couple of years.

From day one, Neeld's coaching tenure was set against a backdrop of almost continual turmoil, be it an on-going saga about "tanking" which never went away, alleged friction among the club's indigenous players, the illness and eventual passing of chairman Jim Stynes, or getting caught up in the performance enhancing drugs saga.

Melbourne's Peter Spargo (left),  Peter Jackson (centre) and sacked coach Mark Neeld.

Melbourne's Peter Spargo (left), Peter Jackson (centre) and sacked coach Mark Neeld. Photo: Sebastian Costanzo

All enough to have the AFL as good as launch a quasi-takeover of the running of the club via the instalment of a new chief executive in Peter Jackson, a major review of all operations, and now some financial and probably draft assistance, the latter ironic in itself given the tanking soap opera.

All that would have been enough to have tested the mettle of the Sheedys and Malthouses of the coaching world, let alone a novice senior coach whose own administration seemed so incapable of fixing its own mess it stated publicly the "new kid" had been given carte blanche to change an entire culture. It proved far too big an ask.

The final question asked of Neeld at Monday's press conference announcing his sacking was: "What went wrong?" The answer: "I don't know", will for many underline why the decision had to be made.

It doesn't mean Neeld didn't have a clue what he wanted to do. That, indeed, is popularly seen as one of his biggest mistakes, best summed up as going too hard, too early at a club and playing list lacking enough seniority of mental toughness to be whacked with a large stick.

But backed into a corner with obvious friction between he and the senior playing group, and having made a decision to jettison or distance some of Melbourne's most senior faces, the seeming backtracking done in then recruiting a clutch of older replacements might well, in terms of winning back those he'd lost, have been the final straw.

Neeld made it obvious from the day of his appointment he wasn't taking on the job to win friends. The view of those who'd appointed him and who'd endorsed him was Melbourne needed some serious toughening up. And on that score, he didn't hold back, right from his first public address to the faithful at the Demons' best and fairest count in September 2011.

"The first impression I got of the staff was warm and welcoming, which is nice," he said. "That's not what I want from you boys. I don't want warm and I don't want welcoming … that's not for you." Now departed Melbourne players such as then skipper Brad Green, Brent Moloney, Jarred Rivers, Stefan Martin and Ricky Petterd would certainly vouch for that.

There was an immediate and symbolic changing of the guard in an almost total revamp of the club's leadership group, four of the previous year's group of six getting the boot, including Green, Moloney, Rivers and Aaron Davey. Youngsters Jack Grimes and Jack Trengove were installed as co-captains, the latter in particular seeming only to have been weighed down by the extra burden.

But another big, and in hindsight disastrous moment, would come after Neeld's very first game in charge last year, when Melbourne turned in an insipid second half at the MCG against Brisbane. Neeld had torn strips off his players even at half-time that afternoon. And he followed through at the post-match press conference.

"Will the same 22 travel to Perth [next week]?" Neeld asked, rhetorically. "Not on your life. Am I going to go down a similar road and continue to put blind faith in players? No way, absolutely no way." Many close observers believe that was the moment the coach lost the players for good. Indeed, the video of that press conference has since been used in some AFL media training as an example of how not to go about it.

People management proved not to be a big strength. Neeld was still being criticised internally for his lack of psychological smarts in dealing with his side's inept performances this season, After yet another massive belting, at the post-game team meeting, he asked some of the side's younger members to critique in front of their teammates the performances of far more senior peers. They were embarrassed to have to do so, and the subjects of the impromptu almost reverse peer review notably upset.

At a more direct level, Melbourne's training program has been criticised by opposing club observers as having been too aerobically based, the focus too heavily upon simply churning out the kilometres of running with not enough emphasis on power and game simulation speed off the mark.

And opposition analysts have been similarly critical of the game-based training and strategies, much of which had been transferred from Neeld's time as an assistant coach at Collingwood, but which, they claim, quickly became outdated.

Even Mick Malthouse, upon whose glowing recommendation came much of the momentum for Neeld's appointment, has at Carlton done his share of tweaking to what many thought were cast-iron methods.

Neeld didn't on the ground. But the jettisoning of the experienced hands, only to punt on the seniority of opposition club picks-ups such as David Rodan, Shannon Byrnes, Cam Pedersen and Tom Gillies betrayed for many a wavering of faith by the coach in his own longer-term planning.

It became a plan which not only was questionable, but one to which the Melbourne players at times uninterested-looking efforts this season seemed to indicate they weren't convinced was worth buying in to.

Neeld's appointment proved to be a mistake. But the fact that he is now the third leader of the club following former chief executive Cameron Schwab and chairman Don McLardy to take the walk off the plank in a short time underlines again that however important is the coach, he was far from the only culprit in reducing Melbourne to the train wreck it has become.

31 comments so far

  • Neeld's weakness was his failure to be able to work miracles.

    Not his fault.

    Now though, if I was him, I'd happily take the money and run. Melbourne is not a good place to be right now.

    Commenter
    HiLo
    Date and time
    June 17, 2013, 2:16PM
    • HiLo is spot on! Merlin the Magician couldn't coach Melbourne to a win right now. But here we go (once again) on the merry-go-round to failure...
      1. Sack the coach
      2. Shuffle the board around
      3. Blame the players.
      4. Start the same process again
      The problem at Melbourne is that their thinking is 50 years old. Change the culture first Dees. Don't you know the first rule of hole digging? When you find yourself in one - STOP DIGGING!

      Commenter
      Panther
      Location
      Melbourne
      Date and time
      June 18, 2013, 10:54AM
  • Ouch!
    Finally, after all the hysterics & drivel, an informed critique.
    It's a challenging quandry though, if you know your experienced group lack the will. On AND off the field. Buyer beware.

    Commenter
    Village Green
    Location
    Melbourne
    Date and time
    June 17, 2013, 2:17PM
    • Neeld looked didn't look too upset, in fact hes probably pretty happy with the pay out.

      He probably thinks hes done a "hodgey", and got off without any punishment

      Commenter
      Stacey
      Location
      Mordialloc
      Date and time
      June 17, 2013, 2:33PM
      • The one stat that never gets talked about is Neeld's AFL games record: 74. It's just not that easy to introduce "non-negotiables" as a new senior coach when probably more than half the playing list doesnt even know who you are, let alone whether you deserve their respect. Hird, Buckley, Malthouse, Sheedy; when they say jump, players say "How high?" When Neeld said jump, the reponse was "Yeah right, you first Neeldy".

        Commenter
        Ab
        Location
        Canberra
        Date and time
        June 17, 2013, 2:46PM
        • Tom Hafey and Allan Jeans played a similar number of games to Mark Neeld. Are you going to argue they shouldn't have been employed as senior coaches either? It's easier to sack one coach than replace a large number of players.

          Commenter
          not the first
          Date and time
          June 17, 2013, 3:00PM
        • You're right, not the first, but probably the last.

          Commenter
          Ab
          Location
          Canberra
          Date and time
          June 17, 2013, 3:16PM
        • The number of games played is irrelevant. There's also many 200+ & 300+ gamers out there that failed as coaches. Sure it tends to help but its not the only criteria to be judged by. I think the article was quite right it doesn't start and end with the coach. The whole club needs restructuring top to bottom.

          Commenter
          Enlightened1
          Date and time
          June 17, 2013, 3:38PM
        • And how many 200-300 gamers were terrible coaches. Often tough and inspiring individual players but had no idea of what was happening on the ground (Francis Bourke springs to mind)

          And, according to Worsfold, unless you've played in a premiership you don't know what its about. Tell that to Clarkson, Roos, Williams, Pagan, Joyce etc.

          Commenter
          kepler 22-b
          Date and time
          June 17, 2013, 3:47PM
        • The trouble has always been players at Melbourne.
          Far to much to say for them selves.
          Brad Green was the last one running off to the Pres and Vice Pres saying how tough Bailey was on them. Next thing Bailey gone. Would not happen at any other club, should have been sacked Green immediately.
          Look at Jack Watts lorded as a saviour before he even played a game.
          Introduced to AFL footy on Queens birthday much fanfare, again wouldn't happen else where..
          I worked at the Northern Knights v Sandringham Dragons TAC game in Jack Watts draft year.
          Jack turned up late for the game, so for disciplinary reasons started the game on the bench.
          This is a game many AFL recruiters came to see the Michael Hurley (now Essendon) v Watts match up.
          Watts on to the ground to FF against Hurley at FB.
          Hurley flogged Watts.
          After half time Watts switched to a wing on a kid called Jarrad Cachia (now Carlton rookie) who again toweled him up.
          Were Melbourne recruiters there?
          Melbourne need to be extremely careful with Jesse Hogan.
          Greatest thing ever he can only play VFL this year.
          Just given time to develop, quietly, no fanfare, no huge contract extensions please until the kid has played a year and a half in the AFL.
          The last thing Melbourne need is another Watts / Sculley.

          Commenter
          Craig
          Location
          barwon heads
          Date and time
          June 17, 2013, 3:55PM

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