Hawthorn is not interested in talk of rivalry or curses, it is simply sick of being beaten by the team that now stands between it and the grand final, according to club president Andrew Newbold.
Newbold insists the club has no excuses heading into Friday night's preliminary final, having had a week off and a fully fit side to choose from.
''You cannot have a great rivalry if you get beaten 11 times in a row, that is not a rivalry,'' Newbold said on Sunday.
''We are not interested in talking about a rivalry with Geelong. We are sick of being beaten by them. It's more what we bring to the game and our attitude and our intensity than anything they do.
''We have got no excuses. We have basically a full list and we have had a week off - there is no excuse for us. And I would be saying that afterwards if we were to lose - there are no excuses.''
It was a sentiment echoed by club great Dermott Brereton, who said that for the first time in the 12 meetings between the teams since Hawthorn's 2008 grand final win over the Cats, the encounter was on the Hawks' terms, not Geelong's.
''Of all the times they have played Geelong … and the 11 losses, this is on Hawthorn's terms with the team they want, the backmen they want, the list they want and they actually have to leave players out. And they have had the week off,'' Brereton said.
Implicitly accepting the club had fallen for the idea of the Geelong rivalry in the past, Newbold said discussions about close games in sport often created self-fulfilling prophecies, but there was no reason to believe that would be the case here.
''It's all well and good for the media to have a field day talking about the Kennett curse, but I can tell you one thing, we are not enjoying it, we are sick of losing and they are just the side that stand between us and what we ultimately want,'' he said.
''It could have been Port Adelaide or Fremantle. It turns out it is Geelong. They are just another side; they are the side standing between us and what we want. And that is all they are.
''We might yet get beaten. We are not saying it is not hard, we understand that because they are a good side, but we do not need to promote the notion that everyone seems to fall in love with that, 'can Hawthorn be beaten 12 times in a row?' That's not interesting to us. What is interesting to us is that Geelong stands between us and what we play the game for.''
Newbold said the only results against Geelong to matter were the losses this year, because personnel changed every year.
He said in both the 2013 losses, Hawthorn had played poorly yet still almost won. ''That showed what happens if we do not bring our A game and intensity with us. It's about us, not about them.
''I heard Joel Selwood saying they are the underdog and Chris Scott saying something similar; we are not interested in that. You won't hear us talking them up and talking us down. It is not in our vocabulary. They are a good side and so are we. I do not care what Joel Selwood or Chris Scott thinks.''