Former North Melbourne CEO Eugene Arocca.

Former North Melbourne CEO Eugene Arocca. Photo: Paul Rovere PTR

North Melbourne's unhappy season has tumbled further into turmoil, with CEO Eugene Arocca departing the club days after the club's humbling 115-point loss to Hawthorn in Launceston.

Club president James Brayshaw, addressing a press conference at AEGIS Park announced that Arocca had resigned, effective immediately, starting by reading a prepared statement from his former right hand man.

Arocca's statement started: "As a result of matters beyond my control, I have handed in my resignation to James Brayshaw, effective immediately. I will remain a proud and passionate member of the North Melbourne Football Club and will fondly look back on my time as CEO."

Arocca thanked his staff and fans, and offered his best wishes to the players, board and football department for a successful future

Brayshaw paid tribute to Arocca's contribution to helping improve the club's facilities, membership, revenue and consitution.

"In any way you care to measure it, Eugene's impact on our club has been profound. We thank him enormously for everything he has done," Brayshaw said.

Asked why such a respected figure had left, Brayshaw refused to accept there was a falling out with the former lawyer, who held the post since February 2008.

"I know that's been reported (tension with Arocca) but I don't believe that. I have always had a really good relationship with Euegne, as have the rest of the directors. There isn't a feud, there's never been a feud."

Brayshaw spoke with Arocca this morning, when the former Collingwood chief operating officer said his position was "untenable".

Brayshaw said that the discussion was emotional, but there was no bad blood between Arocca and himself or any other director of the club.

"This business of us having a rift... is a nonsense," he said.

Arocca's contract was due to expire in October, and it appears a decision to review of his suitability for the role may have prompted the shock departure.

North Melbourne's Chief Operating Officer Cameron Vale will act as interim CEO as a replacement is sought.

Brayshaw denied that his club was in crisis despite its recent disappointing on-field performances, and backed coach Brad Scott as the right man to coach the Kangaroos.