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Pies' deal on jumpers a great fit

Second skin ... Collingwood players will wear jumpers made from varying fabric to make them harder to catch.

Second skin ... Collingwood players will wear jumpers made from varying fabric to make them harder to catch. Photo: Pat Scala

COLLINGWOOD players will next year wear bespoke jumpers tailored by not only body size, but position, as the club unashamedly tries to grab a competitive advantage.

Hoping to achieve the sort of benefits in football that swimming achieved with speedsuits before they were outlawed, Collingwood has devised its own jumpers in collaboration with a boutique company.

Players will wear a different sort of jumper according to position, with defenders and some midfielders wearing a tight-fitting jumper with little give in the fabric to make it harder for them to be grabbed and tackled.

Other players, such as forwards, will wear jumpers with more stretch in them so that if grabbed in a marking contest the material will give and the player will not be restricted.

More stretch in the jumper will also make it easier for an umpire to see a hold in a marking contest.

The players will have different jumpers according to weather conditions, with a lighter-weight hot-weather jumper, a cold-weather jumper, and a different one for wet weather.

The jumpers essentially look the same but will be made from different materials that have been decided on by the players after examining uniforms worn by players of different sporting codes around the world and the club's sports science department.

''We are constantly looking at getting an advantage - high-altitude training, re-doing the Westpac Centre, more coaches, and this is part of that thinking,'' club chief executive Gary Pert said yesterday.

''Four years ago we said if you look at elite sport like the Olympics, the apparel and equipment they wear - because they are dealing with hundredths of a second - has become really critical and can make the difference to them.

''When you have a sport like swimming, their apparel was banned because it was breaking all the records, so the apparel is extremely important. And then other sports - cycling, running, where the apparel now is a competitive edge. We thought apparel is one area we might be able to get a competitive edge.''

Pert said players would have multiple fittings of jumpers to cater for changes to body shape that happen during the year, such as a player bulking up in the pre-season and then fining down.

''There are no sizes. Each jumper is tailored for each player. It's a bit like a wedding dress, there are a few fittings during the year,'' he said.

''The cuts will all be slightly different. Some players like a higher cut neck, others a lower neck, some tighter around the arms like a 'Toovs' [Alan Toovey], who is built like a greyhound, and 'Trav' [Travis Cloke], with big arms, likes a looser cut around the arm.''

While the club hopes to get a competitive advantage on the field, the motivation is as much about the potential financial benefit they may be able to gain.

Collingwood has worn jumpers made by adidas for the past 14 years but it has ended that contract. Adidas will now provide runners and boots only.

The club has formed a partnership with a small label, Star Athletic, a spin-off created specifically for this purpose from umbrella group The Promotion Factory.

The financial potential of getting a share of the wholesale and retail price of the product means the financial potential of the deal is significant.

''Without saying the exact dollars, there is great financial upside for Collingwood as a result of the different financial structure … even in a worst-case scenario we are financially better off,'' Pert said.

''We can also ensure the cost of the jumper is kept at a minimum in the long term.''

Four other AFL clubs are negotiating with Star Athletic about a similar arrangement.

Clubs have often complained of the comparatively small return they get from each jumper sale at retail outlets outside the club. Large manufacturers typically make four or five times more out of selling a football jumper than the football club.

From jumpers sold through Rebel Sport, for instance - where the purchasing power means the retailer demands a lower wholesale price from the manufacturer than other retailers, and even the clubs can command - clubs were getting a tenth of the return they got from other retailers or their own shop.

With Collingwood sharing in a cut of wholesale and retail through the partnership with Star Athletic, it will get a share of every jumper sold, no matter when or where it is sold.

85 comments

  • Rumour is, they will be see through so they can show off their " cartoons."

    Commenter
    Shane Backx
    Location
    Mooloolaba Qld
    Date and time
    September 05, 2012, 9:02AM
    • Seriously a whole story about "bespoke" football jumpers? Slow day Michael?

      Commenter
      Dino
      Location
      Melbourne
      Date and time
      September 05, 2012, 10:27AM
  • Shouldn't all teams wear the same jumpers? Wait til next season when collingwood all have jetpacks attached to their jumpers in order gain a 'competitive edge' on their opposition.

    Commenter
    warped
    Location
    Melbourne
    Date and time
    September 05, 2012, 9:04AM
    • Rumour has is Cloke will have a different jumper to the rest of the club. Undecided if it will be Navy blue or have an anchor on the front

      Commenter
      Mick
      Location
      Melb
      Date and time
      September 05, 2012, 9:10AM
      • Hahaha. Unfortunately, the dockers don't even have the anchor on their jumper any more. I really miss their old jumper!

        Commenter
        Lucy
        Location
        Melbourne
        Date and time
        September 05, 2012, 9:54AM
      • You're terrible, Muriel!

        Commenter
        JohnB
        Location
        Melbourne
        Date and time
        September 05, 2012, 9:59AM
      • No thanks to Cloke wearing Navy next year, especially if his old man still thinks that the price tag of $1M is achievable. Greed and ignorance are a bad combination, irrespective of form or capability. The Blues will be there or thereabouts with or without Cloke next year....so I say without and $1M better off works for me.

        Commenter
        Blue fan
        Location
        Carlton
        Date and time
        September 05, 2012, 1:09PM
      • Classic!

        Commenter
        Alfa_male
        Location
        Hawthorn
        Date and time
        September 05, 2012, 2:17PM
    • Good on Collingwood for taking the initiative. I doubt the result would be a huge advantage but at the elite level, any small gain is potentially match winning. If it proves successful, I'm sure the rest of the competition won't be far behind. A great concept well done for thinking outside of the box. Oh, and I'm a Hawks supporter so to say anything good about the Pies doesn't come easily.

      Commenter
      Ted Kaboom
      Location
      Malvern East
      Date and time
      September 05, 2012, 9:17AM
      • I'm with you Ted, as a Demons supporter it's not easy to put praise on the pies (pun). However they really have been pushing the professionalism of the AFL. Good on them i say.

        Commenter
        Lafayette
        Date and time
        September 05, 2012, 9:34AM

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