JavaScript disabled. Please enable JavaScript to use My News, My Clippings, My Comments and user settings.

If you have trouble accessing our login form below, you can go to our login page.

If you have trouble accessing our login form below, you can go to our login page.

Revealed: Buddy Franklin to profit heavily in later years of mega-deal

Video settings

Please Log in to update your video settings

Video will begin in 5 seconds.

Video settings

Please Log in to update your video settings

Lance Franklin gets hero's welcome

Sydney Swans recruit Lance Franklin was mobbed by fans outside his new club after he made his first press appearance wearing red and white.

PT0M0S 620 349


Lance Franklin is contracted to be paid close to $1.5 million in the eighth year of his ground-breaking nine-year contract, with the superstar forward's payments due to peak in the seventh and eighth seasons.

Fairfax Media has learnt some details of Franklin's unprecedented contract, which sees him paid at the low end in the first two seasons of 2014 and 2015, when he receives about $700,000 a year, but it rises to around $1.2 million in the third season (2016) and remains at about $1.2 million in both years four (2017) and five (2018).

Lance Franklin at the SCG on Wednesday.

Lance Franklin at the SCG on Wednesday. Photo: Anthony Johnson

Franklin's remuneration then rises further in the sixth, seventh and eighth years, before dropping to roughly $1 million in the ninth and final year, by which stage Franklin will be 36.

The star forward is due $1.3 million in the sixth year (2019), $1.4 million in 2020 and is contracted to get close to $1.5 million - expected to be more than 10 per cent of the salary cap even then - in 2021, when he will be 35.

Overall, Franklin's deal is worth $10.2 million - slightly higher than the $10 million that has been widely reported.


His modest payments of $700,000 in both 2014 and 2015 appear timed to coincide with the hefty payments to Kurt Tippett, who was lured to the Swans on a long-term deal 12 months ago.

Two of Sydney's other highest paid players, Adam Goodes and Ryan O'Keefe, will have almost certainly retired by the third year of the Franklin deal, as it climbs by $500,000 and stays at the level for three years before increasing gradually until the eighth season.

While the drop from year eight to nine is substantial, Franklin's 2022 remuneration of about $1 million will still have him in the upper echelons of the AFL for player payments, even if the total player payments climbs by greater than expected percentages - an outcome that is largely dependent on what the AFL receives in the next broadcasting rights deal.

The most surprising elements of the contract are the amounts due in the sixth and especially the seventh and eighth years, given Franklin's age.

There was erroneous view from the AFL industry that Franklin's deal would peak in the middle years before trailing off dramatically in the last three seasons.

No one knows what proportion of the salary cap Franklin will be eating up in those latter four years, when he will be well past 30 and entitled to $5.2 million over the final four years.

The AFL is considered certain to greatly reduce or scrap the cost of living allowance of almost 10 per cent (roughly a $1 million) that Sydney receives, but Greater Western Sydney is likely to retain its similar cost of living allowance under a different name, such as an expansion allowance, for the coming years.

The AFL has confirmed that the Swans must include Franklin's contract terms in each of the nine years of the contract, irrespective of how long he plays.

The amounts would remain in those particular years even if they paid him a massive lump sum early.

The amounts reported include the additional services agreements - the capped marketing payments that clubs can make to players for appearances and work for sponsors and alike.

13 comments so far

  • 2013 performance was worth no more than 350k. If he improves 100% he may be worth 700k.
    To be worth 1.2 million he would have to kick 12 a game, have thirty kicks, 15 marks, 10 assists, 17 handballs and never go to the bench in 'rotation'. And he would have to give up Tooheys.

    Date and time
    October 10, 2013, 1:45PM
    • Or simply sell a ton of footy jumpers and memberships...

      Date and time
      October 10, 2013, 3:28PM
    • It's more like $2 mil a year - he won't play more than 5 and it's the new bench mark for rorting the system, play for 5 and get paid for 9. Salary cap manipulation at it's finest, sanctioned by the AFL.

      Date and time
      October 10, 2013, 6:17PM
    • Sydney was smart to go for nine years because it means the AFL won't be able to phase out the COLA for nine years minimum. The salary cap has historically doubled every eight years ie 1.25M in 1989, therefore a million in 2023 will be like $500K now. Investment wise I think Buddy would have been better to go to GWS. With more than double the money in the early years he would have been able to better capitalize on the beginning of the property and share market recovery and realize more in the long run. Also I believe he would have earned much more as an AFL ambassador at GWS.

      Nice parting whack to the Hawks from Buddy saying he moved to win more premierships. Pretty lame and insensitive comment that after 2 flags at the Hawks. He should have just said he likes Sydney town and could not refuse a 9 year contract.

      Date and time
      October 12, 2013, 10:28AM
  • Can someone enlighten me? In order to match the Swans' offer for 'Bondi' Franklin, would the Hawks have had to match the total Sydney package, including the Cost Of Living Allowance, or would they just have had to match the component that actually came out of the Swans' salary cap?

    Using the salary details revealed by Jake, that would require $640k in years 1&2, $1m in years 3-5 rising to a maximum $1.36m in year 8 before a final year salary of $900k. Eminently do-able for the Hawks I would have thought. As long as they were not also expected to match the Sydney COLA.

    It raises the question of, how will other clubs entice Free Agents from Sydney? Will the Swans have to exceed any offer by 10%? Or is this just another free bunk-up for the Swans?

    Date and time
    October 10, 2013, 2:16PM
    • No one can really know how Buddy will work out in the long run for Sydney, but this is clearly the biggest player trade "event" since Plugger came here in 1995. Believe me, at the time there were all sorts of doubts about the big fella. But there is no doubt Lockett was a spectacular success. Both onfield and for helping to increase crowd sizes at the SCG substantially. Buddy won't have the same effect because the base is a lot higher. The Swans are already a top 4 team and SCG crowds average around 25,000 to 30,000.
      But even if he can bring in a couple thousand extra people each home game at $30 or $40
      a ticket, and help increase the Swans sponsorship revenue he'll pay for himself. Many long
      term Swans members who spent the 90s watching the likes of Anthony Rocca hightail back
      to Melbourne because they missed their mum's cooking are enjoying seeing gun players
      like Tippett and Buddy wanting to play up here.

      Simon L
      Date and time
      October 10, 2013, 3:14PM
      • how and why would sydney take such a huge gamble and make such a monumental mistike in signing franklin for 9 years when he's 26 yrs old ? his las 2 yrs efforts have not been what his reputation is hyped on. his bad traits are more obvious in the last 2 yrs. gives far too many free kicks away, he cant and does not have confidence to take marks, especially overhead. his goal kicking has gone south and his public life is starting to take to much precedence

        Date and time
        October 10, 2013, 7:17PM
        • Nothing to do with his skill level or whether he's a decent bloke on/off the field. I would say 70-80% would be about his marketability in terms of merchandise, ticket sales and and capturing a new demographic for the Swans. I guess ultimately it doesn't matter if your not the best player on the team, its how your perceived by the fans that determines your value (within reason). If he helps them win a premiership then that's obviously the icing on the cake, but I would imagine he'd be a terrific investment either-way.

          Date and time
          October 11, 2013, 12:53AM
      • Buddy might reckon he'll last til he's 35 but ask Chappy how he feels getting the chop at 32. Clubs decide when players are finished, only a handful of players have the sense to retire before they get the tap on the shoulder. And what's a contract worth? How many last the distance before one partner or the other pulls the pin. A contract is just a bit of paper and you know what that's good for.

        Laurence Mills
        Date and time
        October 10, 2013, 9:14PM
        • A contract is worth whatever the amount on the contract states, taking into consideration any performance based details. Pure and simple. If he plays for Sydney for 9 years is irrelevant.
          Go Hawks.

          Date and time
          October 10, 2013, 11:40PM

      More comments

      Make a comment

      You are logged in as [Logout]

      All information entered below may be published.

      Error: Please enter your screen name.

      Error: Your Screen Name must be less than 255 characters.

      Error: Your Location must be less than 255 characters.

      Error: Please enter your comment.

      Error: Your Message must be less than 300 words.

      Post to

      You need to have read and accepted the Conditions of Use.

      Thank you

      Your comment has been submitted for approval.

      Comments are moderated and are generally published if they are on-topic and not abusive.

      Related Coverage

      Lance Franklin (Thumbnail) Lance Franklin gets hero's welcome

      Sydney Swans recruit Lance Franklin was mobbed by fans outside his new club after he made his first press appearance wearing red and white.

      Sydney Swans insist there’s no need to tag Lance Franklin

      The Swans will not place restrictions on the company Lance Franklin keeps in Sydney, confident in the belief their superstar recruit will not do anything to jeopardise the club's renowned culture.

      The trouble with Buddy is he could get even better

      Lance Franklin's best football could be ahead of him, writes Matt Murnane.

      Swans accord Franklin free rein in spite of his 'party boy' reputation

      Swans will not place restrictions on the company Lance Franklin keeps in Sydney.

      Franklin has the domino effect

      During every trade period the movement of the biggest fish sends ripples through the rest of the pool.

      Related Coverage

      HuffPost Australia

      AFL 2015

      Round 1
      Thu, 02 AprTimes shown AEDT
      CAR 78vs RIC 105 Report Stats
      Sat, 04 AprTimes shown AEDT
      MEL 115vs GCF 89 Stats
      SYD 72vs ESS 60 Stats
      BRI 74vs COL 86 Stats
      WBU 97vs WCE 87 Stats
      Sun, 05 AprTimes shown AEST
      STK 78vs GWS 87 Stats
      ADE 140vs NTH 63 Stats
      FRE 75vs PTA 68 Stats
      Mon, 06 AprTimes shown AEST
      HAW 123vs GEE 61 Stats
      View All Fixtures
      Round 2
      Fri, 10 AprTimes shown AEST
      WCE 131vs CAR 62 Stats
      Sat, 11 AprTimes shown AEST
      RIC 66vs WBU 85 Report Stats
      GWS 101vs MEL 56 Stats
      COL 63vs ADE 90 Report Stats
      GCF 76vs STK 104 Stats
      PTA 44vs SYD 92 Stats
      Sun, 12 AprTimes shown AEST
      GEE 60vs FRE 104 Stats
      ESS 78vs HAW 76 Stats
      NTH 133vs BRI 51 Stats
      View All Fixtures
      Round 3
      Fri, 17 AprTimes shown AEST
      COL 140vs STK 66 Stats
      Sat, 18 AprTimes shown AEST
      CAR 84vs ESS 105 Stats
      ADE 80vs MEL 55 Stats
      SYD 111vs GWS 90 Report Stats
      NTH 105vs PTA 113 Stats
      BRI 58vs RIC 137 Stats
      Sun, 19 AprTimes shown AEST
      HAW 127vs WBU 57 Stats
      GEE 105vs GCF 96 Stats
      WCE 81vs FRE 111 Stats
      View All Fixtures
      Round 4
      Fri, 24 AprTimes shown AEST
      RIC 51vs MEL 83 Stats
      Sat, 25 AprTimes shown AEST
      STK 81vs CAR 121 Report Report Stats
      ESS 49vs COL 69 Report Stats
      GWS 119vs GCF 53 Stats
      PTA 99vs HAW 91 Stats
      FRE 74vs SYD 60 Stats
      Sun, 26 AprTimes shown AEST
      BRI 65vs WCE 118 Stats
      GEE 67vs NTH 83 Stats
      WBU 125vs ADE 68 Stats
      View All Fixtures
      Round 5
      Fri, 01 MayTimes shown AEST
      CAR 45vs COL 120 Stats
      Sat, 02 MayTimes shown AEST
      RIC 76vs GEE 85 Stats
      SYD 73vs WBU 77 Stats
      GCF 118vs BRI 54 Stats
      NTH 70vs HAW 130 Stats
      WCE 120vs GWS 33 Stats
      Sun, 03 MayTimes shown AEST
      MEL 50vs FRE 118 Stats
      STK 80vs ESS 82 Stats
      ADE 91vs PTA 115 Stats
      View All Fixtures
      Round 6
      Fri, 08 MayTimes shown AEST
      COL 59vs GEE 100 Stats
      Sat, 09 MayTimes shown AEST
      NTH 109vs RIC 74 Stats
      WBU 87vs STK 94 Stats
      GWS 108vs HAW 98 Stats
      GCF 78vs ADE 119 Stats
      MEL 50vs SYD 88 Stats
      FRE 80vs ESS 52 Stats
      Sun, 10 MayTimes shown AEST
      CAR 75vs BRI 84 Report Stats
      PTA 68vs WCE 78 Stats
      View All Fixtures
      Round 7
      Fri, 15 MayTimes shown AEST
      ESS 82vs NTH 93 Stats
      Sat, 16 MayTimes shown AEST
      ADE 119vs STK 73 Stats
      HAW 155vs MEL 50 Stats
      CAR 57vs GWS 135 Stats
      SYD 120vs GEE 77 Stats
      WCE 135vs GCF 43 Stats
      Sun, 17 MayTimes shown AEST
      WBU 88vs FRE 101 Stats
      RIC 105vs COL 100 Report Stats
      BRI 102vs PTA 65 Report Stats
      View All Fixtures
      Round 8
      Fri, 22 MayTimes shown AEST
      GEE 140vs CAR 63 Report Stats
      Sat, 23 MayTimes shown AEST
      STK 78vs WCE 131 Report Stats
      GWS 108vs ADE 84 Report Stats
      GCF 63vs COL 132 Report Stats
      HAW 69vs SYD 73 Report Stats
      FRE 115vs NTH 42 Report Stats
      Sun, 24 MayTimes shown AEST
      ESS 136vs BRI 78 Report Stats
      MEL 103vs WBU 64 Report Stats
      PTA 43vs RIC 76 Report Stats
      View All Fixtures
      Round 9
      Fri, 29 MayTimes shown AEST
      SYD 122vs CAR 62 Report Stats
      Sat, 30 MayTimes shown AEST
      HAW 93vs GCF 40 Report Stats
      MEL 54vs PTA 115 Report Stats
      WBU 113vs GWS 68 Report Stats
      RIC 72vs ESS 59 Report Stats
      ADE 57vs FRE 68 Report Stats
      Sun, 31 MayTimes shown AEST
      BRI 86vs STK 108 Report Stats
      COL 112vs NTH 95 Report Stats
      WCE 120vs GEE 64 Report Stats
      View All Fixtures
      Round 10
      Fri, 05 JunTimes shown AEST
      FRE 70vs RIC 97 Report Stats
      Sat, 06 JunTimes shown AEST
      CAR 90vs ADE 99 Report Stats
      GCF 41vs SYD 93 Report Stats
      ESS 53vs GEE 122 Report Stats
      PTA 100vs WBU 62 Report Stats
      Sun, 07 JunTimes shown AEST
      GWS 97vs BRI 67 Report Stats
      NTH 85vs WCE 75 Report Stats
      STK 69vs HAW 132 Report Stats
      Mon, 08 JunTimes shown AEST
      MEL 85vs COL 110 Report Stats
      View All Fixtures
      Round 11
      Fri, 12 JunTimes shown AEST
      PTA 69vs GEE 92 Report Stats
      Sat, 13 JunTimes shown AEST
      GCF 46vs FRE 53 Report Stats
      WCE 96vs ESS 46 Report Stats
      NTH 75vs SYD 91 Report Report Stats
      Sun, 14 JunTimes shown AEST
      COL 119vs GWS 77 Report Stats
      STK 85vs MEL 83 Report Stats
      View All Fixtures
      Round 12
      Thu, 18 JunTimes shown AEST
      ADE 85vs HAW 114 Report Stats
      Fri, 19 JunTimes shown AEST
      RIC 70vs WCE 90 Report Stats
      Sat, 20 JunTimes shown AEST
      CAR 110vs PTA 106 Report Stats
      GWS 61vs NTH 117 Report Stats
      WBU 146vs BRI 74 Report Stats
      Sun, 21 JunTimes shown AEST
      GEE 89vs MEL 113 Report Stats
      View All Fixtures
      Round 13
      Thu, 25 JunTimes shown AEST
      FRE 80vs COL 73 Report Stats
      Fri, 26 JunTimes shown AEST
      SYD 77vs RIC 95 Report Stats
      Sat, 27 JunTimes shown AEST
      HAW 114vs ESS 76 Report Stats
      BRI 69vs ADE 82 Report Stats
      STK 56vs WBU 62 Report Stats
      Sun, 28 JunTimes shown AEST
      CAR 103vs GCF 69 Report Stats
      View All Fixtures
      Round 14
      Thu, 02 JulTimes shown AEST
      SYD 94vs PTA 84 Report Stats
      Fri, 03 JulTimes shown AEST
      COL 91vs HAW 101 Report Stats
      Sat, 04 JulTimes shown AEST
      RIC 78vs GWS 69 Report Stats
      GCF 125vs NTH 70 Report Stats
      WBU 64vs CAR 53 Report Stats
      MEL 60vs WCE 114 Report Stats
      Sun, 05 JulTimes shown AEST
      ESS 52vs STK 162 Stats
      ADE vs GEE 15:20Adelaide Oval
      FRE 84vs BRI 48 Report Stats
      View All Fixtures
      Round 15
      Thu, 09 JulTimes shown AEST
      PTA 66vs COL 63 Report Stats
      Fri, 10 JulTimes shown AEST
      RIC 71vs CAR 41 Report Stats
      Sat, 11 JulTimes shown AEST
      ESS 69vs MEL 60 Report Stats
      WBU 95vs GCF 73 Report Stats
      NTH 120vs GEE 79 Report Stats
      WCE 147vs ADE 91 Report Stats
      Sun, 12 JulTimes shown AEST
      GWS 84vs STK 49 Report Stats
      HAW 115vs FRE 43 Report Stats
      BRI 49vs SYD 70 Report Stats
      View All Fixtures
      Round 16
      Fri, 17 JulTimes shown AEST
      NTH 93vs ESS 68 Report Stats
      Sat, 18 JulTimes shown AEST
      GEE 72vs WBU 64 Report Stats
      GCF 79vs GWS 94 Report Stats
      COL 56vs WCE 87 Report Stats
      SYD 57vs HAW 146 Report Stats
      FRE 95vs CAR 53 Report Stats
      Sun, 19 JulTimes shown AEST
      MEL 60vs BRI 36 Report Stats
      PTA 113vs ADE 116 Report Stats
      STK 73vs RIC 89 Report Stats
      View All Fixtures
      Round 17
      Fri, 24 JulTimes shown AEST
      CAR 35vs HAW 173 Report Stats
      Sat, 25 JulTimes shown AEST
      GWS 42vs GEE 69 Stats
      ADE 125vs GCF 80 Stats
      RIC 78vs FRE 82 Stats
      ESS 116vs PTA 129 Stats
      BRI 38vs NTH 110 Report Stats
      Sun, 26 JulTimes shown AEST
      WBU 104vs COL 86 Report Stats
      MEL 46vs STK 83 Report Stats
      WCE 103vs SYD 51 Report Stats
      View All Fixtures
      Round 18
      Fri, 31 JulTimes shown AEST
      HAW 53vs RIC 71 Report Stats
      Sat, 01 AugTimes shown AEST
      GEE 113vs BRI 57 Stats
      COL 54vs MEL 91 Report Stats
      SYD 117vs ADE 65 Report Stats
      CAR 54vs NTH 118 Report Stats
      GCF 83vs WCE 83 Report Stats
      Sun, 02 AugTimes shown AEST
      PTA 112vs STK 49 Report Stats
      ESS 40vs WBU 127 Report Stats
      FRE 84vs GWS 63 Report Stats
      View All Fixtures
      Round 19
      Fri, 07 AugTimes shown AEST
      ADE 88vs RIC 52 Report Stats
      Sat, 08 AugTimes shown AEST
      COL 105vs CAR 87 Report Stats
      WBU 128vs PTA 64 Report Stats
      BRI 100vs GCF 114 Report Stats
      GEE 95vs SYD 63 Report Stats
      WCE 74vs HAW 88 Report Stats
      Sun, 09 AugTimes shown AEST
      MEL 92vs NTH 127 Report Stats
      GWS 93vs ESS 61 Report Stats
      STK 59vs FRE 96 Report Stats
      View All Fixtures
      Round 20
      Fri, 14 AugTimes shown AEST
      SYD 87vs COL 76 Report Stats
      Sat, 15 AugTimes shown AEST
      ESS 59vs ADE 171 Report Stats
      NTH 120vs STK 83 Report Stats
      PTA 111vs GWS 90 Report Stats
      GEE 85vs HAW 121 Report Stats
      BRI 131vs CAR 67 Report Stats
      Sun, 16 AugTimes shown AEST
      RIC 138vs GCF 55 Report Stats
      WBU 153vs MEL 55 Report Stats
      FRE 80vs WCE 104 Report Stats
      View All Fixtures
      Round 21
      Fri, 21 AugTimes shown AEST
      HAW 86vs PTA 108 Report Stats
      Sat, 22 AugTimes shown AEST
      COL 56vs RIC 147 Report Stats
      GWS 44vs SYD 133 Report Stats
      GCF 97vs ESS 95 Report Stats
      STK 97vs GEE 97 Report Stats
      ADE 131vs BRI 44 Report Stats
      Sun, 23 AugTimes shown AEST
      NTH 94vs FRE 83 Report Stats
      CAR 78vs MEL 55 Report Stats
      WCE 162vs WBU 85 Report Stats
      View All Fixtures
      Round 22
      Fri, 28 AugTimes shown AEST
      GEE 62vs COL 110 Report Stats
      Sat, 29 AugTimes shown AEST
      GWS 132vs CAR 51 Report Stats
      HAW 134vs BRI 62 Report Stats
      NTH 73vs WBU 96 Report Stats
      ESS 47vs RIC 74 Report Stats
      GCF 51vs PTA 88 Report Stats
      Sun, 30 AugTimes shown AEST
      ADE 126vs WCE 69 Report Stats
      STK 38vs SYD 135 Report Stats
      FRE 108vs MEL 54 Report Stats
      View All Fixtures
      Round 23
      Fri, 04 SepTimes shown AEST
      RIC 108vs NTH 67 Report Stats
      Sat, 05 SepTimes shown AEST
      GEE 119vs ADE 80 Report Stats
      BRI 130vs WBU 122 Report Stats
      PTA 122vs FRE 53 Report Stats
      HAW 113vs CAR 56 Report Stats
      SYD 127vs GCF 64 Report Stats
      WCE 125vs STK 30 Report Stats
      Sun, 06 SepTimes shown AEST
      MEL 103vs GWS 77 Report Stats
      COL 92vs ESS 95 Report Stats
      View All Fixtures
      Round 24
      Fri, 11 SepTimes shown AEST
      WCE 96vs HAW 64 Report Stats
      Sat, 12 SepTimes shown AEST
      FRE 69vs SYD 60 Report Stats
      WBU 102vs ADE 109 Report Stats
      Sun, 13 SepTimes shown AEST
      RIC 88vs NTH 105 Report Stats
      View All Fixtures
      Round 25
      Fri, 18 SepTimes shown AEST
      HAW 135vs ADE 61 Report Stats
      Sat, 19 SepTimes shown AEST
      SYD 51vs NTH 77 Report Report Stats
      View All Fixtures
      Round 26
      Fri, 25 SepTimes shown AEST
      FRE 67vs HAW 94 Report Stats
      Sat, 26 SepTimes shown AEST
      WCE 80vs NTH 55 Report Stats
      View All Fixtures
      Round 27
      Sat, 03 OctTimes shown AEST
      HAW 107vs WCE 61 Report Stats
      View All Fixtures
      AFL 2015
      Overall standings
      Team P W L D % Pts
      Fremantle 22 17 5 0 118.73 68
      West Coast Eagles 22 16 5 1 148.22 66
      Hawthorn 22 16 6 0 158.40 64
      Sydney Swans 22 16 6 0 127.12 64
      Richmond 22 15 7 0 123.09 60
      Western Bulldogs 22 14 8 0 115.12 56
      Adelaide Crows 21 13 8 0 115.71 54
      North Melbourne 22 13 9 0 106.45 52
      View all

      Follow Us on Facebook

      Featured advertisers