Kevin Sheedy.

Kevin Sheedy. Photo: Getty Images

KEVIN Sheedy says he saw problems coming at Melbourne when granted a ''Clayton's interview'' by the Demons for their then vacant coaching position in 2007.

The coaching great, who won four premierships at Essendon, was short-listed for the Demons job that went to Dean Bailey. He said on Friday he felt he was never seriously considered.

Amid the tanking investigation centred on Melbourne, Sheedy again raised his 2007 experience when asked on Triple M if he felt sorry for Melbourne fans.

''I actually went and interviewed Melbourne - they thought they were interviewing me - and you could see the problems coming,'' he said.

''[I thought] 'They've got to get their act together better.' That was five years ago.''

Sheedy said he sensed 20 minutes into the interview that he was not the right person for the job, and was critical of Melbourne's questioning panel, which comprised then chairman Paul Gardner, then chief executive Steve Harris, Demons great Garry Lyon and former St Kilda captain Nathan Burke.

''Look, you couldn't say that you were interviewed by the One Flew Over the Cuckoo's Nest committee, but I just wasn't really thinking that they were the right guys,'' he said.

He said he thought the panel had not treated him as a serious candidate.

''It was a Clayton's interview. But that's OK,'' he said.

Widely regarded as one of the AFL's best marketers, Sheedy said it was vital for the league to have a healthy Melbourne. But he said the panel he encountered five years ago lacked vision and had no plan to sell the club.

''It was all about 'How will you coach the team?' Well, I mean I know how to coach the team, I've got no problem with that,'' he said.

''But it's about how the club sees itself. To me … I have no problem with Dean Bailey and young [Mark] Neeld [who succeeded Bailey] as coaches, but you needed to take over the club and really get it right up there with marketing, members, sponsors, the whole lot.

''You needed to be in a position to take over Melbourne, like Sir Alex Ferguson [did at Manchester United], to really shake it and rattle it.''