Tasmania is pushing for one Melbourne-based AFL club to commit to a ''semi-relocation'' by playing eight games annually in the state, which also hopes to one day have its own team.
No longer satisfied with Hawthorn and North Melbourne playing a total of seven games between them each season down south, AFL Tasmania chief executive Scott Wade has a plan for one to make a more profound leap over Bass Strait.
While Hawthorn had earned the right to first option after a 13-year association with Tasmania, Wade summarised the lasting meaning of that relationship bluntly.
''Hawthorn is a club that has been good for Tasmania, and we've been good to Hawthorn. But is Hawthorn our club? Definitely not,'' Wade told Fairfax Media.
''We're saying unashamedly that we still want our own team. But the current model is just not the best outcome. And it certainly doesn't add any value to our talent pathway.
''To the best of everyone's knowledge, there's not going to be any additional [AFL club] licences available over the next 10 or 15 years. So therefore we are asking: what is the next step towards Tasmania's own team?
''We've come to the conclusion that the next step towards having our own team is having one club that embraces Tasmania as that club's primary development market.''
AFL Tasmania tabled a new strategy this week, titled ''Building a Strong Future with AFL Football'', which outlines its vision. While the AFL deputy CEO Gillon McLachlan would not comment on Thursday, Wade said he was ''confident that the AFL is willing to have a very serious look at this''.
Wade said it was unlikely Hawthorn, one of the richest clubs, would want to increase the games it plays in Launceston from four, a deal the club has until the end of 2016.
''We think there are other clubs who should give this serious consideration,'' he said.
''St Kilda and Richmond, followed by Hawthorn, really have the strongest relationship and affinity with Tasmania.''
AFL Tasmania director James Henderson has raised the cash-strapped Western Bulldogs, Melbourne and St Kilda as the best fits for the state. Tasmanian Sports Minister Michelle O'Byrne has welcomed the one-team proposal.
(St Kilda played ''home'' games in Launceston between 2003 and 2006, but has just embarked on a pioneering deal to play in New Zealand.)
Acknowledging that moving eight home games, split Hobart-Launceston, would be akin to a ''semi-relocation'' for a Melbourne club, Wade said: ''When we present our final proposal it hopefully validates … that Tasmania can be a legitimate market for an AFL club to prosper … you could be in the scenario where you're like South Melbourne, and you pack up and go to Sydney, or there's an alternative option where you can actually remain in the state (of Victoria) but you embrace Tasmania as your primary development market.''
Hawthorn's deal with Tasmania has made the club a small fortune. North Melbourne signed a three-year deal - to expire at the end of 2014 - to play two home-and-away games a year in Hobart. The AFL, in 2010, tried to broker a deal for North to play seven games a season shared between Launceston and Hobart. This was rejected by North's James Brayshaw-led administration.
In a significant departure from the party line it has historically taken, a more emboldened AFL Tasmania has resolved it is no longer satisfactory - in Wade's words - to ''maintain the status quo'' by continuing to merely be grateful for Hawthorn and North Melbourne's regular presence.
''Agreements can be torn up and changed any time,'' Wade said, but he conceded it was unlikely a Melbourne team would play eight home games in Tasmania per season before the Hawks deal expired in 2016.