James Hird's attempt to clear his name has been met with a high degree of scepticism on social media.
In a column for a News Limited newspaper, the disgraced former Essendon coach was given a platform to write about the club's disastrous 2012 supplements program, telling his side of the story.
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It comes days after the 34 past and present Bombers players who took part in the injecting program received season-long bans from the Court of Arbitration for Sport.
In his column, Hird reveals fitness coach Dean Robinson and sport scientist Stephen Dank were not his first choice for a high-performance team that year.
He said Robinson and Dank reported to then head-of-football Paul Hamilton, not to Hird himself.
Many football fans and media figures took a dim view of his reasoning - some pointing out holes in his arguments, others using memes to get their point across.
James Hird's article this morning pic.twitter.com/6LiVwIdLja— peter forbes (@p_forbes) January 14, 2016
Hird: club could possibly be injecting players with a banned substance, sent a few emails, talked to the Doc, did my bit #Essendon— Joshua Papanikolaou (@jk_papa) January 14, 2016
The James Hird defence pic.twitter.com/2tNELXugdw— Craig Dixon (@craigdixon65) January 14, 2016
Dank didn't report to Hird...and Hird was only responsible for the coaches. So why all the text messages between Hird and Dank?— David Culbert (@Culbert_Report) January 14, 2016
Hird's story in a tweet: Something Something Bullshit France $1m Lies Mistruth Something Something— Dennis Does Cricket (@DennisCricket_) January 14, 2016
You could run a bingo game re EFC officials namedropped in Pt.1 of Hird explanation. Drinking game? Too dangerous. pic.twitter.com/rVDrD5ZcO6— Jesse Hogan (@Jesse_Hogan) January 14, 2016