They say that good things come to those who wait, but for some customers who finally gained access to the Click Frenzy website, the sales were just as disappointing as the long delay.
Frenzy has shoppers clicking, but for the wrong reasons
A failed attempt to boost online retail with Tuesday's 24-hour Click Frenzy has resulted in frustration, with crashes on the main website preventing would-be shoppers from accessing the sale for hours.
Touted as an online rival to the traditional Boxing Day sales, the promotion left some customers wondering why they bothered.
Many took to Twitter to say the discounts were unimpressive, and better or similar savings could be found online regularly at places like Amazon, ASOS or the Book Depository, compared to 24-hour Click Frenzy discounts.
For example, women's Levi's Classic Demi Curve jeans were offered at Myer, via Click Frenzy, for $70, down from $119.95. On ASOS the jeans ranged from $38.25 to $144.50.
Roxy one-piece women's swimwear was offered via Click Frenzy for $39.99, normally $99.99, while ASOS's price for a similar style was $59.50.
Myer was offering Urbanears in-ear headphones for $34.97, down from $59.95, while Amazon had the same from $28.94.
The Sex and the City 2 DVD was offered via EzyDVD for $5.58, plus $2 for shipping, while it was $4.99 on Amazon, with an offer for free shipping.
Bookworld offered Jamie Oliver's Jamie's 15 minute meals for $26.59 compared to its $49.99 recommended retail price, while the Book Depository's regular price was $29.79.
Donna Beedles tweeted that giving Click Frenzy her email address was also part of paying the price.
"#clickfrenzy...what a joke.. Better deals on Amazon!! How many of us fools who gave [an] email address to register will be bombarded with spam..."
Josh Straw expressed similar sentiments: "#clickfrenzy what a joke, forget it being offline. The discounts were nominal at best, nothing you can't get anyway. Am i wrong?"
Others said the products on offer were disappointing, and were unimpressed by sales offered only after spending a certain amount.
Matt Jelonek tweeted: "Click Frenzy still a #FAIL. Website working... but can't see products... #ClickFail #ClickFrenzy. Oh and products aren't exciting!"
General Pants were offering 20% off all new arrivals if you spent $100.
City Beach was offering 50 per cent off items, including a tiger-striped watch.
Booktopia was advertising 94 per cent off books if you wanted to read Nicole Richie's Priceless or The Good Game Gamer's Guide To Good Gaming.
Jonathan Crossfield tweeted: "What's even more annoying about #clickfrenzy is when you finally get through to see the deals, most are just the standard 10% off crap,"
"I've been looking through the #clickfrenzy sales and a lot of em [sic] have been an absolute joke, it's been more of a publicity stunt" Anthony (AntonMc1) complained.
"#Clickfrenzy Long downtime and no real bargains. Another sales hoax by Australian retailers. Xmas shopping on USA & Japanese sites now," Karl Smart tweeted.
While Paul Woolnough was just glad his wife could not find anything to buy.
"My wife found the back door links into all the #clickfrenzy sales websites and found nothing worth buying. Thank god!"
Click Frenzy director Grant Arnott said many customers were happy with their experience.
"I guess that's a matter of opinion. When you look at some of the results our retailers are describing, there are obviously loads and loads of customers coming out of Click Frenzy very pleased with what they have purchased.
"Anyone will have something to say about any monster sale event and we also, in defence of the retailers, went to market with a relatively short time frame and I think its a credit to them that they have been able to put something together in time.
"With now 12 months to plan for the event and for us to prepare even further ahead, Click Frenzy 2013 should be just be simply amazing.
"We don't see it as a failure. We see it as a dramatic starting point and something that we will nail in the future."