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Grange price battle heats up

Costco wins the bragging rights for having the cheapest Grange.

Costco wins the bragging rights for having the cheapest Grange. Photo: Michael Clayton-Jones

Dan Murphy's has lowered its price for the latest Penfolds Grange 2007, dropping it to $479.99 this afternoon to offer the lowest local price for the iconic label.

This morning, Costco had trumped the major supermarkets in the battle to offer the lowest price, selling Grange for $489.99.

The US discounter revealed its pricing for the 2007 vintage after Coles said it would have a $499 price tag at its 1st Choice liquor outlet - a 20 per cent discount to the recommended retail price of $625.

Coles' arch rival Woolworths had initially said on its Dan Murphy's website that it will sell the latest vintage for $554.60. This price was put on the Dan Murphy's website at 8am, however that price was expected to change as Coles and Woolworths battle it out to offer the most competitive price among the major supermarkets for Grange lovers.

At Costco the price is only available at its three warehouse supermarkets in Melbourne, Sydney and Canberra where purchases must be made by 'club members'.

In early unconfirmed reports, a government-owned liquor outlet in Canada is selling the Grange at $424 Canadian dollars ($416).

As shops began to open this morning, 1st Choice had the lowest price among the outlets owned by the supermarkets, although buyers were limited to two bottles per customer.

Vintage Cellars, also owned by Coles, had a price of $520 also with a two bottle limit.

The release of the latest Grange has been highly anticipated with leading liquor retailers eager to attract loyal Grange buyers with the lowest prices.

Outside of the major retailers, independent sellers are pricing the vintage slightly higher.

Nick's Wines has the 2007 release at $550, Prince Wine Store is expected to charge $580-595 and an independent bottleshop in Elsternwick under the Cellarbrations banner has it for $600.

66 comments

  • Wow! I must rush out and buy a case or two... :P

    Commenter
    singlemalt
    Date and time
    May 03, 2012, 10:18AM
    • Consuming a bottle a week would put average consumer over 30% of their income. It would constitute "wine stress" (brother of "mortgage stress").

      Seems like we are on the brink of total wine price crash.

      Commenter
      Michael
      Location
      Sydney
      Date and time
      May 03, 2012, 10:39AM
    • Michael of Sydney, I've spent so long despising your comments and points of view on real estate, but this is absolutely a sharp bit of comedy on your part. "wine stress". Love it!

      Commenter
      AdamB
      Location
      Cremorne
      Date and time
      May 03, 2012, 11:35AM
  • Another Australian icon devalued to the point of worthlessness? Maybe next vintage they should top it up with filthy cheese waste water.

    Commenter
    Captain Jimbo
    Location
    Sydney
    Date and time
    May 03, 2012, 10:19AM
    • Devalue in price may not be a devalue in wine quality, so in order to keep my cellar occupied, i'm more than happy to buy buy buy....I become like one of those Apple fanboi!

      Commenter
      Gerson
      Location
      Sydney
      Date and time
      May 03, 2012, 10:48AM
    • Should that read "Colesworth"lessness?

      Commenter
      Christopher
      Date and time
      May 03, 2012, 10:52AM
    • wait... isn't that what Grange is now?

      Commenter
      Jesus
      Date and time
      May 03, 2012, 10:53AM
    • Devalued? Wine at over $500 a bottle represents value? Frankly, to me it represents very misplaced *values*.

      Commenter
      AdamB
      Location
      Cremorne
      Date and time
      May 03, 2012, 11:48AM
  • We get it so damn hard in these tought times....

    Commenter
    Tim M
    Location
    Melbourne
    Date and time
    May 03, 2012, 10:20AM
    • So are we supposed to be happy that a bottle of wine is selling for the equivalent of the average persons weekly mortgage payment? Or should we be happy that this is some form of demonstration of the efficiencies of competition within the duopoly that is the current Australia perishable retail environment?

      Or is this just another one of those "why is this even a story" type items that increasingly pass for what we laughingly call "news"?

      I'm confused.

      Commenter
      Ohreally
      Location
      Bentleigh
      Date and time
      May 03, 2012, 10:23AM

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