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Nielsen ends 40 years of public polling

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Jake Mitchell

Tony Abbott and Bill Shorten. Nielsen has decided to end its national political polling after 40 years.

Tony Abbott and Bill Shorten. Nielsen has decided to end its national political polling after 40 years. Photo: Andrew Meares

Nielsen have announced the end of the Fairfax Nielsen Poll, after more than 40 years tracking public opinion on politics.

The poll will end from July because Nielsen has decided to stop political polling in Australia.

The poll can be traced back to the Gallup Poll, which was set up by McNair Anderson in July 1973. It was later known as the AGB McNair Poll, the ACNielsen Poll and finally just Nielsen Poll.

Nielsen and Fairfax, publisher of Business Day, began their relationship in 1995, working together over seven federal elections. The poll was first published in The Sydney Morning Herald and The Age in 1995 and first appeared in The Australian Financial Review in 2012.

Managing director of Nielsen Pacific Chris Percy said the company's decision to exit political polling in Australia was part of a strategic plan to focus more on consumer purchasing and media consumption information.

"We have greatly valued the close relationship we have had with Fairfax on polling since the mid 1990's and this was not a decision taken lightly," he said.

Fairfax managing director of Australian Publishing Media Allen Williams said the company would continue to poll after Neilsen's exit.

"We are currently exploring a range of options to strengthen and broaden the new Fairfax poll's depth and reach," he said.

"We are hoping to capture an even greater diversity of views in an ever-changing and fast-moving political landscape."

 

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