New York artist Adam Harvey has inverted fashion's ''look at me'' credo with a range that lets you hide in plain sight. His ''Stealth Wear'' collection includes an anti-drone hoodie and scarf to shield you from the thermal-imaging technology widely used by unmanned aerial vehicles.
Followers of fashion are slave to the contradictory impulses of wanting to stand out and, at the same time, fit in. Wealthy women in the US so want to fit into designer shoes that they are having their feet cut to order. Toe-shortening, toe-lengthening and fattening the foot pad for a softer landing in high heels are all growing in popularity, according to The New York Times. They call it ''Cinderella surgery''.
It may be short-lived. ''Fashion is a form of ugliness so intolerable that we have to alter it every six months'' quipped Oscar Wilde. When Herbert Blumer urged fellow sociologists to ''take fashion seriously'' in their scholarly journal in 1969, because only a handful of scholars had given the topic more than casual concern, he may not have envisaged their ensuing enthusiasm, nor that their studies would soon take in facelifts, body piercings and foot surgery.
The study of fashion became, well, fashionable. A typical contribution is Fashion and its Social Agendas: Class, Gender and Identity in Clothing by Diana Crane, including a chapter on ''women's clothing behaviour as nonverbal resistance''.
It serves them all right that the impenetrable language of contemporary sociology has, in turn, found its way into fashion marketing.
A US outfit repurposing used bicycle tyres as belts claims its product is ''a symbolic representation of track bike riding in San Francisco … The individually distinct skid patterns on your Retired Belt reflect each riders' experience on the tire and their ventures through the city.''