A firefighter inspects a burnt garment factory after a fire in the Bangladeshi town of Gazipur. Nine employees including three company managers died in the blaze.
My mother made my wedding dress. It still hangs in my cupboard, deep rose silk with mediaeval sleeves which were all the rage in 1983. It also has a scooped neckline.
The only reason my wedding dress still hangs in my cupboard long after it has outlived its usefulness is because of its maker, who died four months after I wore it. I'm sentimental like that.
And, like many other Australians, I find it hard to be sentimental about my other clothes. If we were, if we knew who made them, we may feel very differently about the way we come to own those T-shirts, those shorts, that underwear, bought in bulk from chain stores.
I fear for the lives of some of those who have made my T-shirts - or the piles of those T-shirts in stores all over the country.
Have they died in terrible factory fires now endemic in Bangladesh? At least seven more souls died over the weekend. Seven more families without a breadwinner.
If you buy your clothes from Big W, you are taking the risk that you too are buying clothes from a company which doesn't place value on the lives of workers in other countries.
If you think that's a tough call, let me explain.
Over the past eight years, more than 1800 garment workers in Bangladesh have died in what the International Labor Rights Forum describes as preventable circumstances - they've died in building collapses, they've died in factory fires. Tazreen. Rana Plaza. Hard to even remember the names, so distant from the checkouts here.
There have been some arrests - but not many. And in the meantime, some Australian companies continue to do business with Bangladesh, without putting either money or effort into changing the culture.
There are, of course, always good guys.
Target. Katies. Cotton On. They've all signed up to an international accord, what is being described as a multi-stakeholder agreement where companies commit to extensive and systematic assessment of worker safety and conditions within the Bangladesh garment industry. K-Mart is now offering compensation to the families affected by the fires on the weekend.
But this accord is not a boycott. It's not even a decision to change everything at once. It's a decision that a group of companies will work together to support change in this lethal industry.
Woolworths, which owns Big W, is not one of the good guys in this circumstance. Instead, as pressure grew from non-government groups for Woolworths to sign the Accord on Fire and Building Safety, Woolworths kept saying it would sign. Would sign. But it hasn't signed.
Last week, I emailed the head of corporate responsibility. I was not alone - plenty of others also emailed and Facebooked the company.
Here's the response she wrote to others - it's barely changed a word since June and people are still dying.
The form response goes: "[In regards to the Accord], BIG W supports this initiative and sees this as a positive and collaborative approach to safety of workers. It is BIG W's intention to sign the Accord …"
It made the first undertaking of that promise in June this year. That was four months ago.
This Friday, with any luck, Woolworths is being asked to hold itself to account.
At a meeting with senior representatives from the Uniting Church, the Textile Clothing and Footwear Union of Australia, Fair Trade, Australian Catholic Religious Against Trafficking in Humans, TEAR Australia and from other concerned parties, Woolworths will again be asked - begged - to sign up to the accord.
Once again, this accord is not asking for rapid change. You could hardly expect speed when you are trying to build a global agreement which may impact Western bottom lines. Instead, it's a beginning to ensure that those who produce our clothes work in safe conditions.
Mark Zirnsak, director of the Justice and International Mission of the Uniting Church, says we must not reward the marketplace for exploiting the poor.
''At the end of the day, the problem we have got is that people who need work in Bangladesh have no other means of making a living so they become ripe for exploitation,'' he said.
''And then we have companies who are quite reckless in benefitting from that vulnerability.''
And here's the real problem for all of us. We want the cheap clothes. I know I would prefer to buy the $19 cotton T-shirt over the $99 one made in Australia.
So I'll be looking at the labels even more carefully. I guess some companies may have to make a special label. Made in a death trap.