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Asher Moses

Asher Moses is the Technology Editor for Fairfax Media. He started his own gadget review website more than a decade ago at age 14 and has since written for most of Australia's leading technology publications. He has twice been named Young Australian Online Journalist of the Year by the Walkley Foundation.

Pub brainwave puts Aussies in the game

Asher Moses Three Australian mates reckon they've worked out how to make advertising in video games work - and investors have backed them to the tune of just under $2 million.

In the world of video, the ads are moving fast

ps3

Asher Moses PLUMMETING prices for video game consoles and the mainstream appeal of games are set to light a fire under the in-game advertising market, with yearly spend in Australia already estimated to be worth...