The way forward? Tony Stark, aka Iron Man, and his suit.

Will you pay $19.99 p/m for an all-you-can-eat back catalogue of Hollywood movies?

Foxtel's long-awaited Presto subscription video service launches on March 13, lining up to rival Australia's well-established Quickflix service. It's also fighting off Netflix, even though the US streaming giant isn't officially available in Australia. Like Foxtel Play, Presto is a standalone service which doesn't require a traditional Foxtel home subscription.

If "most of the biggest box office releases of 2013" means they'll deliberately leave out movies they hope you'll pay extra for, people will catch on pretty quickly. 

It's a mistake to view Presto as a direct competitor to Netflix as they offer very different services. Presto's model is much closer to Quickflix. Like Quickflix, Presto offers unlimited access to a back catalogue of movies along with the ability to rent new release movies for $5.99. A Presto subscription is more expensive but might offer better value for money for movie lovers. Foxtel also unveiled a discount Foxtel Play deal to try to win over people unhappy with the Game of Thrones situation. 

The pay TV giant is everyone's favourite punching bag, especially after it locked away Game of Thrones, but it's still impressive to see it expand its IPTV offerings rather than stick its head in the sand and hope the internet goes away. Quickflix obviously has a major head start on Presto, but it will need to lift its game if it wants to hold off the competition.

Apart from good will, Quickflix has a few key advantages over Presto. Foxtel's offering costs an extra $5 per month but only includes movies, not TV shows. Presto also lacks DVD/Blu-ray deliveries and is available on fewer devices – only Windows, Mac and iPad (Android to come). If you're catering to a wide range of gadgets, including home entertainment gear, then Presto might be a non-starter in your home.

Presto's major advantage is that its back catalogue of movies looks a lot healthier than Quickflix's service. Just like Netflix, Quickflix's movie library is rather underwhelming, not nearly as impressive as its TV library. You'll struggle to find a streaming movie on Quickflix which is less than 10 years old, unless you're prepared to pay extra to rent it.

Presto doesn't include the very latest new release movies in its subscription service, you're still expected to pay $5.99 to rent these. But Presto's all-you-can-eat service does offer unlimited ad-free access to movies from a wide range of Foxtel movie channels including Premiere, Comedy, Romance, Thriller, Action, Family and Masterpiece. According to Foxtel; "Presto’s regularly updating collection of movies will deliver most of the biggest box office releases of 2013 along with a huge collection of past favourites". To really hit home, Foxtel is offering Presto for only $4.99 for the first month, hoping that people will dip their toe in and see what the service is like.

Looking at this week's Foxtel Premiere movie schedule you'll find 2013 movies such as Iron Man 3, Identity Thief, The Host and Side Effects, along with slightly older but still popular movies like The Dark Knight Rises and The Hobbit: An Unexpected Journey. If these titles are available on Presto as part of the subscription service then it's certainly worth paying the extra $5 over Quickflix. None of these movies are included in Quickflix's all-you-can-eat streaming service, they're either pay-per-view or only on DVD/Blu-ray.

I'd say it's that Premiere movie line-up which will make or break Presto. If "most of the biggest box office releases of 2013" means they'll deliberately leave out movies they hope you'll pay extra for, people will catch on pretty quickly. UPDATE: Foxtel assures me that anything on the Premiere Movies channel will be on Presto. If Presto really does match the line-up of the Premiere subscription channel then Quickflix is going to struggle to compete with the pay TV giant's extra muscle and deeper pockets when it comes to content deals.

Do you favour all-you-can eat subscription services rather than paying as you go? Could Foxtel's Presto win a place in your home?