Movie rental service EzyFlix is the first Australian video service to support Google's Chromecast.
Only two weeks after Google's streaming media player officially went on sale in Australia, streaming video service EzyFlix.TV is the first local video service to add Chromecast support to its iOS, Android and desktop apps. Going live today, the app updates also make EzyFlix the first Australian service to support UltraViolet movie streaming to home entertainment gear.
EzyFlix offers movies to rent or purchase, along with the ability to redeem UltraViolet download codes bundled with some movies on DVD and Blu-ray. Users have the ability to stream EzyFlix movies directly from the internet or download them for offline playback. EzyFlix's early Chromecast support sees it beat local rivals such as Quickflix, Foxtel's Presto and the ABC's iView, all of which have committed to supporting Chromecast streaming in the next few months.
EzyFlix has also pipped JB HiFi as the first Australian UltraViolet retailer to offer Chromecast support, a move which may give the fledgling UltraViolet platform the critical mass it needs to rival the likes of Apple's iTunes. JB HiFi is a Chromecast retail partner, along with Dick Smith, selling the HDMI dongle over the counter for $49.
While Australia has lagged behind the US when it comes to introducing more UltraViolet features and services, the arrival of the Chromecast marks the next phase of Australia's video streaming ecosystem, says EzyFlix chief executive Craig White.
“Chromecast is a game changer for the consumer because it delivers convenience, content availability and value," White says.
"Our technical specifications for delivery have been given the big tick by the major Hollywood studios and we have worked hard to ensure our extensive film library is fully compatible. That foresight and groundwork has paid immediate dividends and we are proud EzyFlix.tv is the first to make its service available on Chromecast."
At launch in Australia the Chromecast supported access to YouTube and the local Google Play store, along with third-party services such as Plex, Rdio and Crackle. In the US, the Chromecast supports Netflix, HuluPlus and HBO GO along with several UltraViolet-compatible video services.
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