Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models.
“iPhones and iPads hold great value", the company said in a statement, " So, Apple Retail Stores in Australia are launching a new program to assist customers who wish to bring in their previous-generation iPhone or iPad for recycling.
"In addition to helping support the environment, customers will be able to receive a credit for their returned iPhone or iPad that they can use toward the purchase of a new iPhone or iPad.”
The program, which first launched last August in the United States, helps Apple further bolster its green credentials after it recently announced that all 21 Australian stores are powered by renewable energy.
Yet it also helps the company retain customers, giving them an incentive to remain in Apple's ecosystem rather than selling their iDevices on eBay (where even old models still go for substantial amounts) and defecting to rivals such as Samsung.
Apple has for years offered various recycling initiatives for several devices via its website, but by encouraging customers to visit its stores, Apple increases the likelihood that they might pick up other gadgets.
Under the program customers can receive a maximum of $250 credit when they bring in an iPhone or up to $215 for an iPad, and the credit can be put towards a new version of either device. The latest models - the iPhone 5S, iPhone 5C, and iPad Air - are not eligible for the credit, nor are Apple's first-generation models, though customers can still bring them in for recycling.
A spokesman from Apple could not clarify whether recycled materials from trade-ins were re-used in the production of new devices, but pointed to information on Apple's website that details the dangers inherent in throwing electronic devices away with regular household waste.