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Apple mocks Samsung in Earth Day ads

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Salvador Rodriguez

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Green push: Apple's environmental message on its website.

Green push: Apple's environmental message on its website.

Leave it to Apple to celebrate Earth Day by kicking off new device recycling programs while also taking a shot at one of its biggest rivals.

The tech company on Tuesday ran an Earth Day ad in numerous newspapers around the world that challenges its competitors to adopt the same environmentally friendly policies that Apple has.

"There are some ideas we want every company to copy," the ad reads in large letters.

Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'. pic.twitter.com/RNbgBNtjHZ

The ad appears to be a shot at Samsung, with which Apple is currently in the middle of a lawsuit. The two companies allege they each infringed on each other's patents; in opening statements this month, Apple called Samsung a copycat.

Besides using Earth Day to mock Samsung, Apple also launched a new recycling program.

Customers can now recycle any old device built by the company by bringing it to its stores. Apple will accept any products that it has ever sold and will responsibly recycle them for free.

In the US, customers can trade in their old iPads and iPhones for in-store credit that can be used toward the purchase of a new device, but this deal does not extend to Australia.

Los Angeles Times

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