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Apple set to increase price of apps in Australia

Date

Ben Grubb

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The price of apps on Apple's App Store is set to increase.

The price of apps on Apple's App Store is set to increase.

Apple is set to increase the retail price of apps in the Australian App Store.

It comes almost three years after Apple was applauded for reducing its App Store pricing in Australia by up to 25 per cent, and follows recent accusations it has been shifting nearly $9 billion (US$8.1 billion) in untaxed profits from its Australian operations to Ireland over the past decade.

In an email sent on Tuesday to developers who create apps for Apple's platforms, the company said it would make the changes to account for foreign exchange rates. They would take effect within 24 hours.

The price of apps sold in Australia, India, Indonesia,Turkey and South Africa would increase, it said, while apps sold in Israel, and some price tiers for apps in New Zealand, would decrease.

It did not say by how much, but said this information would be released to developers soon. The price increases will apply to Mac, iPad, iPhone and iPod touch apps.

Apple has been contacted for comment.

Apple news website MacRumours first reported the news. Fairfax Media has since independently verified it with Australian developers who said they received the email from Apple.

The change comes after a year of currency fluctuations. As of 11.38am on Tuesday, the Australian dollar was fetching $US0.93.

News of the price increase follows intense scrutiny of tech companies charging Australian consumers more for goods and services than their American counterparts, even when it is a digital product.

It sparked a parliamentary inquiry that led to pressure on the companies to decrease prices. Not all complied, but Adobe decreased the price of some of its offerings.

twitterThis reporter is on Facebook: /bengrubb

43 comments

  • On the link you gave for the MacRumors website you spelt it MacRumours, therefore the link does not work :). Good article otherwise.

    Commenter
    Leafy Green Vegetable
    Location
    Darwin NT
    Date and time
    April 01, 2014, 2:05PM
    • Are the folks who use iphones STILL paying for apps?
      Wow thank goodness I use Android.

      Commenter
      anon
      Date and time
      April 01, 2014, 2:30PM
      • cos Androiud users don't pay for PlayStore apps

        Commenter
        Raida
        Location
        chewing salty razors
        Date and time
        April 01, 2014, 4:26PM
      • Gee Anon you must be chuffed!!

        Commenter
        not a fish B*tt
        Date and time
        April 01, 2014, 5:01PM
      • LOL! So that's your April Fools joke. ;) Not bad. Though if anyone who believes you Android apps are free... well, I got a used car for sale... :D

        Commenter
        ChrisH
        Location
        Vic
        Date and time
        April 01, 2014, 5:42PM
      • Android who? *yawn*

        Commenter
        Bogan Brouhaha
        Location
        Brighton
        Date and time
        April 01, 2014, 5:53PM
      • And that is why all the quality apps are not on android. And why our company will never make our serious business app for android whilst it is so easy to steal.

        Commenter
        Benny
        Date and time
        April 01, 2014, 6:49PM
      • I wonder how long you would stay at work of you worked for free - not long I guess. How long do you think these developers will stay in business by giving away "free" apps? They will wise up and boycott android if they can't make money.

        Commenter
        Me
        Date and time
        April 01, 2014, 8:12PM
      • I've used android recently and the quality apps are just not there- no wonder - stingy android users won't part with their hard earn dole cheques to pay $2 for an app, so the quality apps don't make it across on android.

        Commenter
        VH5150
        Date and time
        April 01, 2014, 8:14PM
      • Yep, complete with malicious malware and viruses .. you gotta luv open source OS

        Commenter
        Robz
        Date and time
        April 01, 2014, 9:37PM

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