Apple is looking to claw back some of its market share.

Special 'Black Friday' offer for Australia too. Photo: Bloomberg

This post was originally published on Mashable.

Apple has extended its Black Friday deals to Australia, but don't expect price reductions on the Apple Store. Instead, buyers of Apple gadgets get Apple Store Gift Cards worth up to A$150 ($137).

'Black Friday', typically the last Friday after the Thanksgiving holiday, marks the start of the Christmas shopping season in the US with a promotional in-store and online bonanza.

In Australia, buying an iPad Air will get you an Apple Store Gift Card worth A$75. An iPad mini or the iPad 2 will net you A$50; same goes for the iPod touch, while the iPod nano will get you an A$25 gift card.

Interestingly enough, there is no gift card for purchasing an iPad mini with a Retina display; this could be due to Apple having trouble keeping up with the demand for this particular model.

Buying an iMac, a MacBook Pro or a MacBook Air will get you an A$150 gift card.

Finally, various accessories, including exotic ones such as the Parrot AR.Drone 2.0 or the Apogee JAM Guitar Input, will also get you a gift card, mostly A$25 - A$50 in value.

The deals, which should start popping up in the hours to come, will likely be similar in other Apple Stores across the world.

The gift card deals are different from last year's Black Friday, when Apple offered direct discounts (mostly around 10 per cent) on purchases. The discounts ranged from $41 for an iPad to $101 for a new MacBook Pro — a little less than the value of the gift cards Apple is offering this year.

Which do you prefer: Direct discounts or gift cards? 

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