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Apple's Black Friday deals go live in Australia

Date

Stan Schroeder

Zoom in on this story. Explore all there is to know.

Apple is looking to claw back some of its market share.

Apple is looking to claw back some of its market share.

This post was originally published on Mashable.

Apple has extended its Black Friday deals to Australia, but don't expect price reductions on the Apple Store. Instead, buyers of Apple gadgets get Apple Store Gift Cards worth up to A$150 ($137).

'Black Friday', typically the last Friday after the Thanksgiving holiday, marks the start of the Christmas shopping season in the US with a promotional in-store and online bonanza.

In Australia, buying an iPad Air will get you an Apple Store Gift Card worth A$75. An iPad mini or the iPad 2 will net you A$50; same goes for the iPod touch, while the iPod nano will get you an A$25 gift card.

Interestingly enough, there is no gift card for purchasing an iPad mini with a Retina display; this could be due to Apple having trouble keeping up with the demand for this particular model.

Buying an iMac, a MacBook Pro or a MacBook Air will get you an A$150 gift card.

Finally, various accessories, including exotic ones such as the Parrot AR.Drone 2.0 or the Apogee JAM Guitar Input, will also get you a gift card, mostly A$25 - A$50 in value.

The deals, which should start popping up in the hours to come, will likely be similar in other Apple Stores across the world.

The gift card deals are different from last year's Black Friday, when Apple offered direct discounts (mostly around 10 per cent) on purchases. The discounts ranged from $41 for an iPad to $101 for a new MacBook Pro — a little less than the value of the gift cards Apple is offering this year.

Which do you prefer: Direct discounts or gift cards? 

Mashable is the largest independent news source covering digital culture, social media and technology.

20 comments

  • It's not really a sale is it?
    They pumped the emails full of hopeful gas and then pricked it at midnight with the idea that the new sale idea is nothing to do with pricing discount.
    In fact, it's so weak that the "gift voucher" amounts to much less than 10% of the purchase price.
    We're not stupid Apple. If you didn't want to join in properly you should have not said or done anything but yo couldn't help yourselves.
    Bombed it. So I for one am forsaking it but I'm not alone in that.

    Commenter
    David @ Wahroonga
    Date and time
    November 29, 2013, 3:01PM
    • David - your math is way out. iPad Air (16Gb) = $598

      $75 gift card is 12.5%, not "much less than 10%". Back to high school for you!

      Commenter
      Dale
      Location
      Melbourne
      Date and time
      November 29, 2013, 4:18PM
    • If you're not stupid - why are you buying Apple products?

      Commenter
      I can make calls on Android...
      Date and time
      November 29, 2013, 4:21PM
    • What are you on about?
      Getting a $1200 MacBook Air will give you $150... that's more than 10%. You can use that to get yourself $150 worth of gear (go sell it on ebay if you want the $$$ in hand).

      Commenter
      Jeb
      Date and time
      November 29, 2013, 4:30PM
    • Really David? If you knew about these sales, you would know Apple have never offered more than around 10% off. I doubt Apple cares if someone who was never going to buy an Apple product doesn't buy an Apple product.

      Commenter
      ij
      Date and time
      November 29, 2013, 4:44PM
    • What absolute rubbish! Sure, it isn't the best sale around, nor the best deal one can get on Apple products, but it's still a pretty good deal. Chances are that if one has an Apple product one has an iTunes account. So if one decides to buy a qualifying Apple product (which is most of their range) then one receives free credit for the likes of music, movies or apps. I just so happen to wait until today to buy an AppleTV, and received a $25 voucher. Far from a bomb. Please stop using you own experience as one representing many, as you clearly feel you're entitled to more when you simply don't deserve it!

      Commenter
      Jason
      Location
      Melbourne
      Date and time
      November 29, 2013, 5:13PM
    • The problem is that the voucher is redeemable only on the over priced products in the Apple Store.

      Even Apple Products are more expensive in Apple Stores, so you get to pay more to get the illusion of a saving. btw To work out a 'discount' you take the gross purchase (original + voucher) and divide that by the voucher amount.

      You haven't paid less than the original amount. You have just been offered the promise of something else that you probably won't redeem and if you do, won't have cost Apple anything like the face value of the voucher. That's why retailers do this. The actual redemption rate is less than half, and if it is one of those mail-ins usually less than a fifth.

      It is playing with the average consumer's laziness and inability to do maths. Even if they persist they tend to want to "get it all" and not having a product exactly that amount buy something more expensive and thus dilute the discount even further. Win Win Apple!

      Commenter
      Tim Balmer
      Date and time
      November 30, 2013, 2:18PM
    • @jeb Good luck selling anything on eBay at Apple prices.

      They have a hefty markup on everything because they attract so many innocent consumers who question nothing and are befuddled by the constant blaring noise in the Apple Stores.

      Commenter
      Tim Balmer
      Date and time
      November 30, 2013, 2:22PM
  • I was considering buying an Ipad mini with retina display for my daughter and after receiving Apple's emails about the sale thought now would be a good time. What a crock their sale has turned out to be. I'll be getting her an Asus T100 instead.

    Commenter
    T
    Date and time
    November 29, 2013, 4:34PM
    • HAHAHAHHAHAHAHAHAHAH. Your poor daughter.

      Commenter
      lols
      Date and time
      November 29, 2013, 6:19PM

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